The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year's Denim Day is April 25, 2018.
CSUN will be having events on campus throughout the week to raise awareness against sexual assult.
- April 24 from 1-3pm in Pasadena Room, USU - UnMasking: Real talk about gender and sexual violence with Ashanti Branch
- April 25 from 7:30-9pm in Pasadena Room, USU - Embrace your voice! A collaboration with Uber & Raliance!
- April 26 from 1-3pm in Pasadena Room, USU - The weight of Surviving Rape & Rape Culture with Queer Xicano Chisme
- April 26 from 6-9pm in Oviatt 25 - Melissa Fabello will speak on rape culture and body politics
These events are sponsored by Pride United. CSU Northridge aims to make events accessible to all. for accommodations please call Samir Hamawe at 818.677.5550.