Counselors' Institute

  • CSUN Counselor Day

About us

Student Outreach and Recruitment (SOAR) is home to Guest Relations and Campus Tours, Student Marketing & Communications, TRIO programs Upward Bound and Educational Talent Search, Community and Academic Partnerships, and the Testing Center. We provide outreach and recruitment services to students at more than 100 high schools, 22 community colleges, and many middle and elementary schools. We encourage you to contact us with any specific questions or comments, and visit our campus soon. 

Juana Maria Valdivia, Director
Student Outreach and Recruitment

Juana Maria Valdivia provides leadership and guidance for the Student Outreach and Recruitment team. Working in the field of higher education for more than 15 years, she has supervised the University Ambassadors program – which includes more than 65 CSUN students who serve as the university's official tour guides – and managed various university outreach events to promote college awareness. She obtained a bachelor's degree in theatre arts and a master's degree in educational leadership and policy studies from CSUN.