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    The Premier AT Conference

When Is Being Disruptive a Good Thing?

Date & Time
Friday, March 17, 2023 - 1:20 PM PST  
Location
Orange County 3/4  
Description
People find meaning when they make progress in what they’re working to achieve. But for many, meaning and progress can be lost in experiences that are not accessible. That’s why today’s most compelling brands build connections through strong product and service fundamentals that solve real customer needs, are constantly advancing, and are unquestionably accessible—establishing personal connections by telling stories that tap into a customer’s sense of identity and connecting them to something bigger. Join us in a discussion about which brands are disrupting the accessibility landscape, which disruptive trends will be shaping the future, and how brands should be delivering a more inclusive experience.  
Audience
  • Entertainment & Recreation
  • Finance & Banking
  • Media & Publishing
  • Marketing
  • Retail & Wholesale
Audience Level
Intermediate  
Session Summary (Abstract)
In this session, we’ll explore how brands are disrupting the accessibility landscape through strong product and service fundamentals, which disruptive trends will shape the future, and how brands should deliver a more inclusive experience.  
Primary Topic
Design  
Secondary Topics
  • Digital Accessibility
  • Emerging Technologies
  • Leadership & Strategy
  • Web
 
Session Type
General Track  

Presenters

  • Tyrone Mitchell
    Lippincott
  • Rosalind Paradis
    Lippincott

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