37th Annual CSUN Assistive Technology Conference Has Concluded

Branding Guidelines: Components, Colors, and Character

Date & Time

Thursday, March 17, 2022 - 10:20 AM PST

Location

Grand GHJK

Description

Branding guidelines are instructions on how to communicate important parts of a company's brand, including things like logos, colors, font choice and size, and graphics. Having brand guidelines creates continuity between all parts of a business, so that every product or message is identified as part of a whole. However, brand guidelines can also be a great place to incorporate company-wide mandates for accessibility, such as appropriate color choice and the look and feel of web components.

We will provide a short problem statement around common types of web accessibility issues that can occur without brand guidelines. This includes text color contrast deficiencies as well as assistive technology problems with custom UI components. We will discuss our approach to the accessibility sections of our brand guidelines and share our successful strategies for implementation.

This Presentation Link is provided by the Presenter(s) and not hosted by the Center on Disabilities at CSUN. The Center on Disabilities has confirmed, as of March 15, 2022, content linked is relevant to the presentation, but has not been reviewed for accessibility nor will the Center on Disabilities attempt to remediate any accessibility issues in the linked content. Please contact the Presenter(s) with any accessibility concerns.

Audience

Information & Communications Technology
Media & Publishing
Marketing

Audience Level

Beginning

Session Summary (Abstract)

We will share the work done on our Branding Guidelines, including important resources and components meant for the accessible implementation of colors and complex widgets.

Session Type