A Sample of Useful Web Sites

A. C. Nielsen & Co. The premier marketing research
organization; the fountain head of the Tv ratings (national &
local), the Nielsen SCANTRAK single source panel and a
variety of other marketing research services.
A. C. Nielsen & Co.
Advertising Age. The best read national advertising-marketing
trade paper. Contains up-to-date summaries of current events
useful to marketers in most fields. Advertising Age
Advertising Media Internet Center. A massive collection
of information useful to marketers with links to a variety
of marketing data sources. Full access requires a membership
signup, but its FREE! AMIC
Big Book National Yellow Pages. A national yellow pages
containing 16 million businesses complete with maps that
direct you to their location. Never get lost again. Don't
even think about asking for directions!!!
Big Book Yellow pages
Burke Research Inc. Another premier full service research
organization, perhaps most noted for studies of television
audiences. Burke Research
Callahan On Line. An irreverent view of the world in a well
done site by an internet creative boutique that apparently
has the "hang of it." Impressive click-throughs. Also a good
source of weird & wonderful animated gifs.
Callahan On Line
Computer Shopper On Line. Use a "knowbot" to price
and compare just about any pc product you may have in
mind; includes Ziff-Davis product reviews where available.
Computer Shopper On Line
Hot Wired. The cyber version of the "NOW" magazineof the media
revolution, WIRED . . . and hot wired it is! Hot Wired
Hot Wired Talksite. Hot Wired's FREE talk rooms permit
unlimited access to an array of topics. Set up your own talk room.
Hot Wired Talk
Internet World. A window on what's going in the wonderful and rapidly
changing world of the internet. Links to on line magazines concerning
internet issues, electronic shopping, e-advertising issues, etc, etc.
Internet World
KNOW THIS. KNOW THIS is an omnibus of
marketing knowledge. It contains links to a
vast array of marketing information on virtually
any topic. It loads quickly and is clearly organized
for fast, easy access to a huge collection of useful,
current marketing information. When you need to
know fast, check out KNOW THIS.
Know This
Los Angeles Times.. However one feels about the LAT, this
site is an excellent example of cyber journalism.
Los Angeles Times
MediaMark Research Inc. A major provider of national data
concerning media exposure, consumption patterns and
demographics. Media Mark Research, Inc.
Mercer Consulting Organization. Mercer Consulting is a
world-wide consulting operation which offers on its
top notch web site a fascinating study in business
patterns. A valuable strategy resource Mercer's
Profit Patterns "is a free, interactive strategy
resource to help you learn patterns and profit from change".
Profit Patterns
Microsoft Power Point Pointers.. A valuable Microsoft service
for users of Powerpoint. Worth the cybertrip. Powerpoint Pointers
National Association of Broadcasters. Current issues from
the industry's point of view. NAB
Newspaper Association of America. An excellent source of data
about the business of newpapering, readership, etc.
Newspaper Association of America
Opinion Research Corporation.Another major research
provider; famous for its national consumer panel.
Opinion Research Corporation
Radio Advertising Bureau. Looking for information on radio as
an advertising medium. You'll find it here. RAB
Recreational Equipment Inc. The archetypal consumer
coop. You don't need to be a member to shop at this premier
sporting goods emporium, but it helps at year end when the rebate
check comes through. Now, you can shop on line. REI's web site
is a fine example of cyber marketing complete with all the
attractions. Recreational Equipment, Inc. (REI)
Scarborough Research.Noted for its local market studies, this
firm provides detailed behavior and media exposure.numbers for
major markets across the country based on phone and mail
surveys. Scarborough is also the fountainhead for lifestyle
research. See VALS below. Scarborough Research
Shareware Resources. Everything you ever wanted in shareware.
Thousands of programs, most available on trial for the time it
takes to download them. Shareware Resources
Smithsonian Institute. Sometimes known as Uncle Sam's attic, the
Smithsonian is our national musem. Anything but a dusty,
dull collection of mouldering artifacts, the Smithsonian is
housed in eleven buildings in Washington, DC most of which
face the Mall which separates the Capital and the Washington
Monument. Another collection is located in NYC. A visit to our
Capital is incomplete without at least several days wandering
in awe the buildings of this marvelous institution.
The Smithsonian Institute
Supermarkets In Southern California. Identify the deals
in our super competitive supermarket market. The major chains
are all here . . . and more. Fill out your weekly shopping list from
the web. Food Shoppers Weekly Guide
University of Texas Department of Advertising. A suberb
academic offering by the UT-Austin's Department of Advertising.
Contains a self-paced tutorial on the basics of media planning, a
media planning simulation as well as an impressive array of
data sources of interest to marketing, media and pr people.
University of Texas Department of Advertising
USA Data Corporation.A major purveyor of market demographic
and lifestyle data across a broad range of product categories
developed from a variety of sources. Also includes an ad lab.
USA Data
VALS (SRI). The fountainhead of SRI's Values and Life Styles
national psychographic study. Fascinating numbers. Classify
yourself in one of the eight VALS psychographic segments by
filling out their scale. VALS has also developed a
classification of computer users and another self
administered scale available on this site.
VALS
Web-O-Vision A major media resource. Contains links to over 3,000
media sites in 65 countries. Includes most media categories,
even the internet. Web-O-Vision
Western International Media. The king of the media buying
services and a pioneer in this field is headquartered in Hollywood.
Western International Media
Yankelovich Partners. One of the preeminent marketing research

operations in this country. Yankelovich Partners

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Last Revised: 05/08/99