College
of Business & Economics (Juniper Hall)
California
State University, Northridge 91330-8377
Instructor
{about
the instructor}H. Bruce Lammers
3119JH, (818)677-2458 (tell the secretary you are a student in my class)
Best way to contact me is via email:
bruce.lammers@csun.edu (but please do not expect an immediate
response
on weekends or late at
night or when the fish are biting).
Office hours (please note the locations--sometimes my office
hours are scheduled to meet in a lab.):
8:15-9:15am Mondays, Tuesdays, Wednesdays, & Thursdays in 3119JH (tell the secretary you are a student in my class);
or by appointment or special arrangement.
Course
Syllabus Required Textbook
Marketing Research Projects | Posted |
{Please be sure to check these early and often--it is your responsibility}
|
| GRADEBOOK
{Completed... 5/12/09, 7pm}Field Study Project Grades {last revised 5/5/09, 6:30pm} |
|
| 5/04 |
 Homework 3 (the last one) |
| 4/29 |
Did you know that ALL 25 of the world’s leading market research firms are SPSS Inc. customers? |
| 5/04 4/28 |
Answers to Online Quiz (last quiz of the semester..applause)... Deadline = May 5, 7:30am, yes 7:30am. You may take the quiz as often as you like, but only the one submitted nearest to the deadline will be graded. No quizzes will be graded before the deadline. I encourage you to share and discuss the quiz with others, but in the end, submit YOUR answers only, not someone else's. Please note that there may be various versions of the quiz. This quiz should serve as a warm-up for the last exam on May 7. Good luck and Godspeed.! |
| 4/16 | Reminder about Homework Project 2 (Cluster Analysis)-- it's as much about properly referencing your secondary data as it is about interpreting a dendrogram. If the data are not referenced properly, the dendrogram itself is invalid. |
| 5/04 4/28 4/23 4/20 4/14 |
Ron Walker: Your CSUN email is still "overfull" and has been bouncing back everything sent to you. |
| 4/14 |
Welcome back from Spring Break! Gear up for the final charge! |
| 4/28 4/14 |
Powerpoints for Chapters 11, 12, 13 are posted and available (but only Chapter 11 will be on the next exam). |
| 4/28 4/14 |
Textbook Coverage for Exam III: Chapter 11: Sampling Plans, but not "disproportionate stratified sampling" Some Terms from the Field Study will be important in order to answer some of the questions about the field study. |
| 4/14 |
EXCLUSIVE--Warner
Brothers Music will be awarding all of its Fall 2009 marketing
internships (3-5) to CSUN only! If you are looking for a foot
into the door of the music/entertainment industry, you should think
seriously about applying for a Warner Brothers Music marketing
internship: Go to the College of Business & Economics' Internship Program (Craig Oka, Director), for information on how to sign up for this or any internship via MKT498C. Please note that although the Warner Brothers Music marketing internships don't start until Fall 2009, the application process is NOW. They want to have their interns lined up and signed up by June. So apply now. |
| 4/01 |
Please
doublecheck the listing I have for the members of the field study
research teams. Please let me know of any errors right
away. Thanks! |
| 3/25 |
|
| 3/24 |
Teams for the Field Study Project (see 3/18 posting below) were set up today in class. |
| 3/24 |
Congratulations to the CSUN Matadors for their thrilling NCAA Tournament performance last Thursday vs. Memphis ("sports marketing day"). You made us proud! |
| 3/24 |
Online
Quiz (Quiz 2) will be posted here after today's class by 11:15am.
The quiz is a "take home" online quiz consisting of 13 multiple choice
and 2 short answer/problems. The drop-dead deadline for
completing the online quiz is Wednesday, March 25, NOON. A main purpose of this quiz is to help you get into the mind-set for the exam on Thursday, e.g., attitude measurement, levels of measurement, questionnaire formats, primary vs secondary data, criteria for choosing questioning methods, and so forth. The correct answers to the quiz will be posted here in about an hour after the quiz deadline. |
| 3/20 |
My name in Molly Brown and I’m a Marketing Manager at
CBS College Sports Network. I’m currently recruiting campus
representatives from Cal State Northridge to help with a promotion we’re
running for Jack in the Box on your campus. I’ve attached the general
job description. If you have any students that you feel would be
interested in this opportunity I’d greatly appreciate if you’d pass
it along. Thanks!
Molly Brown
Marketing Manager, Campus Reps W: 212.342.8890 MABrown@cbs.com |
| 3/18 |
The Marketing Research Field Study (20% of total grade in course) is posted.Homework #2 (5% of total grade in course) is posted. |
| 3/17 |
|
| 3/17 |
Only 3 teams from southern California earned
invitations to compete in the NCAA tournament: UCLA, USC, and
CSUN! Good luck to the CSUN Matadors in Kansas City on Thursday! |
| 3/09 | You should be reading Chapters 7, 8, 9, 10... |
| 2/23 |
Please bring a memory stick to class so that you
can save files on it that you may need for the rest of the semester
homework and projects and stuff. |
| 2/11 | Exam 1 (February 19, Thursday).
Textbook coverage = Chapters 1, 3, 4, 5, 6. Exam will cover textbook,
class discussions, lectures, and homework. Format will be approximately
75% multiple choice and 25% short essay/problems. Please bring a
Scantron and #2 pencil. Please be on time. No one will be allowed to
start the exam after 9:35. No make-ups. Luck! |
| 2/09 |
Homework #1 posted today. |
2/17 2/04 |
Some Powerpoints from class were posted |
| 2/02 |
 Factors that can affect response rates to a marketing survey? |
| 1/16 |
Money magazine
(May, 2006) rated "marketing research" as one of the 10 Best Jobs in
America; average pay of experienced researchers = $82,500; 16,000 job
openings annually. |
| 1/16 |
From Dean Jennings: “I am delighted to inform you that California |
| 1/16 |
 Who is this guy and why is he smiling? How does this apply to marketing research? (May be on an exam someday.) |
| 1/16 |
Effective
Immediately! Apparently, some students have been
posing as other students on emails to professors. So,
unfortunately, only emails to and from CSUN email accounts will pass
through to me. If you try to send me an email from your nonCSUN
email account, e.g., Gmail, it probably will get filtered out and
rejected--I will never see it. Likewise, if I send you email, it
will ONLY be to your CSUN email account. Your CSUN email accounts
are on my official roster. Sorry for the inconvenience... |
| 1/16 |
{Important... how do you calculate the NPS?}Read about
Fred Reichheld's "Net Promoter Score" (NPS) ... will it replace
current
customer satisfaction measures?... maybe not, but it can be a supplemental index of some benefit.Read what Bob
Donath of Marketing News says about Reichheld's NPS method. |
| 1/16 |
Sample J D
Power Customer Satisfaction
Survey. (Please examine/study this survey). |
| 1/16 |
http://www.randomizer.org If you ever need a random number (and you will for this class), this web site is simple and fast. |
| 1/16 |
 Increasing Response Rate at What Cost? |
Study
Aids...Powerpoint slides and the like 
Homework Project
1 {5% of total course grade; posted February 9, 3:50pm}... Deadline = February 26, 9:30am sharp.Homework Project 2 {5% of
total course
grade; posted March 18, 5:20pm}..Deadline = April 23, 9:30am sharp} Homework Project 3
{5% of total course
grade; prior to Exam 3; posted May 4, 4pm}... Deadline = May 8, noon}The Marketing Research Field Study Project -- {20% of total course grade}... posted March 18, various deadlines
