John Vurpillat
History 574
Spring 2006
Bruce J. Schulman, The Seventies: The Great Shift in American Culture, Society, and Politics
First published in 2001, The Seventies offers a broad interpretation of the Long 1970s (1968-1984) that takes into account the events and trends that shaped American society both from the bottom up and the top down. In the preface, Schulman argues that while our notions of the Sixties as an era of fundamental change persist, events of the Seventies more profoundly influenced the contours of contemporary American life. Among these trends, Schulman includes the booming economy and population shift that transformed the South; the turn away from the social reform aspirations of the 1960s toward a new ethos of personal liberation; and the declining faith in government and other institutions of authority. According to Schulman, “The Seventies seeks to begin [a] process of revision, to challenge the interpretation of the Sixties veterans and recover a history for the wasted generation.”
In the introduction, Schulman
discusses the Sixties and the legacy of the postwar period. He suggests that
the tumultuous events of 1968 marked the end of the post-World War II era and
the beginning of another age. The
assassinations of Martin Luther King, Jr. and Bobby Kennedy, the radical black
nationalism of the Black Panther party, and the white backlash that buoyed the
third-party presidential campaign of George C. Wallace all began to erode the so
called “liberal consensus” that had governed American life since 1945. From the mid-sixties on, this consensus had suffered
the most potent attacks not from the conservative right, but rather from the
radical left. Schulman argues that
students were struggling against the authority of the established order more
than for specific grievances. Though the violent confrontations at
In chapter one Schulman discusses
the Nixon presidency. Psychological
interpretations of Nixon focus on the class resentment he carried with him
throughout his life. Those who have focused on his policies alternately see him
as the first conservative or last liberal president. Schulman argues that relying exclusively on
either view misses both Nixon’s true nature and his decisive impact on American
political culture. Winning re-election
proved the President’s most important motivation during his first term. His apparently liberal initiatives and conservative
political gestures were undertaken as a part of this effort. With his eye on 1972, Nixon sought to create
a new majority coalition. His so-called
“southern strategy” drew on Democrats from
Chapter two shifts the focus to the civil rights movement. Schulman recounts how many African-American activists abandoned the integrationist ideal in favor of emphasizing black distinctiveness. In recounting the accomplishments and shortcomings of the civil rights legislation of the Sixties, the author notes that “segregation had disappeared in arenas of casual contact between Americans – restaurants, airports and train stations, hotel lobbies. But schools and neighborhoods remained rigidly separated.” (p.56) The limits of legislative reform eventually undermined faith in the integrationist ideal. Cultural forms that paid homage to it such as The Jeffersons and Sly and the Family Stone’s “Everyday People” gave way to works that celebrated “blackness” per se or emphasized the differences between the races. This transformation reflects not only the limits of reform, but also the limits of militant black nationalists’ revolutionary aspirations. For all their agitation, the revolution never materialized, though the stirring rhetoric of Malcolm X, and the theatrics of the Black Panther party did inspire many community programs aimed at preparing the black masses for future revolution. More importantly, these efforts to build community pride and establish outreach services gave meaning to the concept of “black power,” and led to the modern notion of “diversity” which soon began to shape the political and cultural ambitions of other oppressed minority groups. Indeed, Schulman observes, “by the mid-1970s, cultural nationalism had become the dominant force in minority activism.” Chicano, Asian, and Native American activists all adopted similar methods and forms in the pursuit of their goals. But the advent of the diversity ethos was also assisted by a massive new wave of immigrants, which resulted from the reform of immigration laws in 1965 that eliminated quota systems. As a result of these changes, “the nation’s diverse subcultures would no longer submit to a single dominant, universalizing, WASP superculture.” (p.73)
In the next
chapter Schulman explores many Americans’ turn away from the public sphere
toward the pursuit of “authentic” personal experiences and self-exploration and
discovery in smaller, self-styled communities.
He argues that rise of New Age pursuits and the wave of evangelical
revival were both responses to the problems many saw in American society. He also describes how the influence of
cultural nationalism spread to white ethnics.
Jewish, Polish, and Italian-American cultural organizations emerged,
contributing to the success of movies such as The Godfather. New Agers
gathered in rural communes that emphasized humanity’s place in the
environment. The elderly moved into
communities across the
Chapter four examines the factors
that led to the so-called “southernization of
In chapter
five Schulman describes the struggles of the Carter presidency. Jimmy Carter arrived in
In chapter six, Schulman turns to Seventies popular culture. He argues that a new sensibility emerged across various forms in which traditional themes of youth rebellion were shaped by a newly ironic stance. Schulman argues that the same discontent that undermined traditional sources of authority also provided the motivation for many creative, personal, highly charged works of art during the period. Citing examples such as Bob Dylan’s “The Hurricane” or Martin Scorcese’s Taxi Driver, Schulman maintains that the films, music, and literature of the era often pitted a self-styled outlaw against the institutions of authority. Resistance to the encroachment of media corporations into the arts also produced a wave of independent music, film, and literature. American punk rock in particular spewed forth an insistent anti-corporate message. In addition to its critique of institutional authority and arguably anti-corporate political message, the reliance on irony more than anything helped shaped the Seventies sensibility. As Saturday Night Live lampooned the presidency, groups like the Talking Heads and the Ramones assaulted the painfully earnest heroes of rock music bloated on corporate largess and unending arena tours. Schulman concludes that this omnipresent skepticism functioned as a kind of remedy to the melodrama of the Sixties.
The next chapter assesses the cultural impact of the women’s movement. For the first time in American history a majority of women worked outside the home. While the particular factions of the women’s movement splintered, the consciousness raising ideas articulated by radical feminists spread throughout the society. Issues surrounding the new career woman empowered interest groups to lobby for the equal rights amendment, legalized abortion, childcare legislation, and the reform and enforcement of sex discrimination laws in employment and housing. Liberal and radical women, however, were not the only ones organized in the Seventies. Conservative women formed grassroots organizations that challenged Roe v. Wade and helped defeat ERA at the state level. The women’s movement also gave rise to a cultural feminism that stressed the positive aspects of female biology. This increased attention also engendered shifts in social behavior – especially sex as feminism encouraged freer forms of sexuality that placed new emphasis on the female sexual experience. “In the Seventies,” Schulman notes wryly, “Americans discovered the clitoral orgasm.” (p.175) The dissemination of these sentiments inevitably impacted male social behavior and identities. In the 1970s, the archetypal American male, exemplified by John Wayne, faced the challenge of a new male, Alan Alda, who exhibited stereotypically female traits such as awareness of feelings and interest in appearance. The widespread and often aggressive agitation for women’s rights led to many reforms, but also stirred a reaction on the right that ushered in the politics of family values and helped build a conservative coalition.
In chapter
eight, Schulman details the emergence of a “New Right.” As late as the mid-1970s, the conservative
right was still tainted in popular perception of the extremism of the Goldwater
campaign. The journey from the ideological
fringe to majority status required the organizational talents of New Right
activists, a consistent ideology that reflected popular discontent, a populist
revolt against taxes, and a genuinely convincing spokesman for the movement. From the 1930s through the 1960s, the old
right had inevitably been associated with the interests of big business and
mustered little support when pitted against the politically potent New Deal
coalition. In the 1960s, just as New
Leftists became the most ardent critics of liberalism, the New Right denounced
eastern establishment Republicans as alternately corrupt and irrelevant. In the postwar period, conservatives began
both articulating their ideological outlook in the pages of William F.
Buckley’s National Review. Young
conservative activists formed the Young Americans for Freedom and helped
nominate Goldwater in 1964. By the
1970s, the New Right had developed a loose network of affiliated interest
groups that in many ways imitated the successes of interest groups on the
left. The growing success of these New
Right groups was due in part to organization, but, more importantly, they had
developed a set of issues that increasingly reflected public sentiments toward
government, the public sphere, and foreign policy. A crucial aspect of this New Right agenda was
anti-elitism. Though the conservative
critique was gaining popularity, to sustain itself the movement still had to
jettison its most reactionary positions and attitudes and welcome others into a
“bigger tent.” Schulman argues that this
was achieved primarily through the defection of many urban liberal
intellectuals, so-called neoconservatives, whose deliberative intellectual
approach to conservatism presented thoughtful rationales for the more populist
conservative notions. While these
necessary pre-conditions were falling into place, a tax revolt in
In chapter
nine, Schulman examines the impact of both Reagan’s election and his first term
in office, arguing that the President transformed American life during those
four years by reshaping the political landscape, restructuring the economy, and
altering the way ordinary Americans live their lives. Through policy and
effective stagecraft Reagan renewed confidence in American institutions and
public life. If he adopted a new
assertive posture in foreign policy it was an assertiveness of rhetoric. His actions still reflected the recognition
of limits that began in the post-Vietnam era.
In U.S.-Soviet relations Reagan proved that rhetoric can be decisive,
his rigid stand against the
Schulman
concludes that 1984 marked the culmination of the long 1970s. The economy had recovered, the malaise of the
Seventies had been overcome, and