IV. Marketing Yourself

There are two basic ways that people look for work:

I) Traditional Job Search Methods: - Which Includes:

II) Active Job Search Methods:

-Which Includes:

  1. Networking Using:
    a) warm contacts (people you know)
    b) cold contacts (people you don't know)
  2. Marketing Yourself
  3. Making Telephone Contacts
  4. Actively Locating Sources of Jobs
  5. Actively Finding Jobs/Internships

The Traditional Job Search Methods is where you will encounter the most competition for jobs, because these are all jobs that have been advertised and are open to the general public. Only 25 percent of all jobs are actually advertised. Therefore, it is better to use Active Job Search Methods because you will tap into the Hidden Job Market. Seventy five percent of all jobs are found in the Hidden Job Market.

This section provides information on developing active job seeking methods.

A. Networking

A large component of an active job search is networking. Networking skills will also help you throughout your career to identify new opportunities and to expand in your field. Networking involves meeting people and talking to them about your field or industry in an attempt to get information, such as locating possible job vacancies.

To be successful at networking you must make good use of both warm and cold contacts. Warm contacts are people you already have a relationship with, while cold contacts are people you don't know, but can help you.

Warm Contacts

These are people you know who can help you with your job search. You talk to one person you know as a source of information, and to introduce you to one or two people you don't know. These people typically include:

-	Friends					-	Relatives
-	Former employers			-	Former co-workers
-	Classmates from school 			-	Members of my political party
-	Members of my church			-	Members of my social club(s)
-	Present or former teachers		-	Neighbors
-	People in my athletic club		-	People I play sports with
-	Members of a professional		-	People who sell me things (at the 
	organization I belong to (or			store, insurance, etc.)
	could join) 
-	Fraternity/sorority members		-	Teachers/advisors

Use all of your contacts--let them know you are actively searching for a job. Tell them what you are looking for, and that you would like them to keep you in mind if they hear of anything. Make sure that your important contacts know how to get in touch with you, and give them a copy of your resume if possible.

Six Rules of Successful Networking

Step 1: Get Started. Call the person and tell them you are looking for a job, and ask for their help. Ask them to keep their eyes open for possibilities that you might be interested in.

Step 2: Present Yourself Well. Be friendly, well organized, polite and act interested in what they have to say.

Step 3: Learn Something. Be open to learn something from your contact, even if they know very little about the field you are interested in.

Step 4: Get two referrals. Get the names of two other people you don't know who might be able to help you find a job in your field of interest.

Step 5: Follow up on referrals. Call the people and say something like this: "Hello, my name is ___________, a friend/associate of ___________. He/she suggested I call and ask you for information. I am looking for a position as a __________ and he/she thought you might be able to see me and give me a few ideas..." (See "Sample Questions for Information Interviews")

Step 6: Write a thank-you note. This will help the person you interviewed remember you. They will be more likely to consider you as "thoughtful," "well organized," or in other positive terms, which will work in your favor if they learn of a job opening for which you might be qualified. (See sample Thank You note)

Cold Contacts

These are job leads from directly contacting people you don't know, especially employers. There are two basic methods for making cold contacts. The first is using the phone to set up interviews with people who work in companies that need a person with your skills. The second involves going to a company and asking for an interview.

Using the telephone book as a resource to find the names of companies you might be qualified to work for is an excellent idea. The phone book lists virtually every business, both public and private, and it is a free resource guide.

Taken from Farr, J.M. (1991). The very Quick job search: Get a good job in less time. JIST Works, Inc.

Possible Resources for Locating Job Openings

  1. Go directly to the company you are interested in working for: call the personnel office and ask how they list their job openings, do they have a job board? Do they have a job hot-line?, Or do they advertise in the newspapers?

  2. Job listings at college placement centers

  3. State employment agencies

  4. Private Employment agencies (be aware some may charge a fee)

  5. Temporary agencies. This a good method to get in the company and network with employees to learn about possible job opportunities.

  6. Professional and business associates

  7. Trade publications and associations

  8. The classified ads of the newspaper

  9. The phone book

  10. Prior employers/contacts

  11. Public library

  12. Through word of mouth from networking contacts

  13. Teachers and religious advisors

  14. Industrial and craft unions

  15. Business directories

  16. Leads from television, newspaper or magazine articles

  17. Companies that are associated with your field (manufacturers/suppliers)

  18. Community agencies and groups which provide information or assistance in finding people jobs

  19. Civil Service examination announcements, federal, state, county, and city openings

  20. Leads from employers who have no openings themselves

  21. Jobs Online: Via electronic bulletin board services or BBS, Internet, and commercial online services such as Compu Serve and America Online.

B. Telephone Contacts

In this example, the ultimate goal of making the phone calls is to obtain a job interview. If asking for a job interview sounds too intimidating, then make the goal attempting to arrange an informational interview.

  1. Research the companies where you would be interested in working. (Refer to the handout "Possible Resources for Locating Job Openings")

  2. Keep a list of the companies that you are interested in, and call at least two a day.

  3. It is a good idea to write down what you are going to say before you make the actual phone call. Be prepared to speak with a secretary who will try to screen out your call if they have no job openings or if she does not want to give out that information. Practice out loud before hand so it sounds natural.

    For example:

    "Hello. My name is __________. I am interested in a ____________ position with your company. I have experience in _____________. May I please speak to the person who does the hiring for that department? And may I please have that person's name?"**

    **For future reference make sure that you write that person's name (get the correct spelling) as well as their job title

  4. Anticipate that the secretary may say that the person you wish to speak with may not be available.

    For example:

    "That would be ___________. He/she is not available at the moment. May I ask what this is regarding?"

  5. The biggest obstacle that you will face is getting past the secretary. You should ask when would be a convenient time for you to call back. Or you can call back at a time when you think the secretary may not be at her desk, for instance, during lunch time or after hours, when the person you wish to speak with may pick up the phone directly.

Disability Considerations?

When you have a disability that affects your ability to understand and be understood over the telephone, making telephone contacts is more difficult.