LECTURES
HISTORY OF GRAPHIC ART
Dr. Paula DiMarco • Fall 2012

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Week 1

In class lecture:
Friday, Jan. 24

Introduction to the class schedule, assignments, and all other requirements.

Introduction to Graphic Design History

Origins of Print & Typography

PLEASE DO THE FOLLOWING BEFORE NEXT WEEK:

Go on to Moodle and do the following:

Forum Discussion 1: Getting Acquainted
Post information about YOU on the discussion section of Moodle.

Tell us a little about yourself. What are your hopes and aspirations for this course? What is your art background? Are you working as an artist or graphic designer? Do you have a favorite graphic artists? Any hobbies closely related to graphic design? Tell us! Write around one paragraph, then post it.

Respond to at least two of your classmate’s postings.

Remember to write your postings in your word processing program first, then copy and paste so that you will have a backup copy.

 

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Week 2

In class lecture:
Friday, Jan. 31

Origins of Print & Typography

• Due Synopsis 1: on Gutenberg to OpenType -- Pages 16-79

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Week 3

Online lectures:
Friday, Feb. 7 (Online)

Forum Discussion 2: Learning about Typography and Printing
For your second posting you will need to watch the online videos and then post a discussion comment.

Read through these files on type as well.
Typeface Classification | Letterform terms | Typographer's Glossary |
Letterform anatomy | What is Offset Lithography?

Please review online videos - On Typography and Printing
1. Explanation of Typography (2 min)
2. Anatomy of Type
(9 min)
3. Typography School (5 min)
4. Lithography Intro(5 min)
5. Lithography
(3 min)
6. What is Offset printing? (25 min) (there is brief commercial for Sappi paper)
7. Heidelburg Offset printing (2 min)
8.
Digital Printing vs. Offset Printing (7 min)

Other interesting videos
How to identify fonts (another video on Type) | Details on Type | Anatomy of Typeface |

After going through all these links, please do the following:

1. Post 1 comment.. Comment on some aspect to any of the things you have watched or read through.

2. Post a response... respond to one of the comments listed.

3. Post 1 question.... write a question that you would like clarification on that related to the things you have watched or read through.

4. Post 1 answer... Answer one of the questions posted. This means you may have to do some inquiries into the reading to find the answer.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

• Also Due:

Synopsis 2: Chapter 5 & 6

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Week 4

 

In class lecture:
Friday, Feb. 14

Overview of the Graphic Design movements of the 20th century (part 1)

About the bauhaus

Documentary on the Bauhaus School of Art

 

• Due

Synopsis 3: Chapter 7 & 8

 

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Week 5

Online lectures:
Friday, Feb. 21 (Online)

Forum Discussion 3: Look some videos from various movements and some resources for graphic designers

 

William Morris and Arts and Crafts

Arts and Crafts Movement (first 3 minutes) 8:16 min total

Breif overview of Arts and Crafts (.23 min)

British Arts and Crafts (2 min)

Alphonse Mucha and Art Nouveau

The Allure of Art Nouveau -1. Paris (15 min.)

Alphonse Mucha 1 of 6 (10 min.)

Lucian Bernhard and Plakastil

Overview of Bernhard

Posters of WWI

US Army Heritage video (4:51 min.)

 


Look at these website on designers

Find out about more designers

Get connected to other designers

http://www.aiga.org/content.cfm/medalists

Choose 2 designer you were the most interested from these links or from any other sources and do the following:

1. Make 2 new subject postings with the subject being the name of the designer.
( Include a link to a website that has more information on that designer. )

2. Tell the class some information about each of your chosen designers. Provide some insight: what you found interesting, and how it might relate to your artistic endeavors.

If someone has already spoken about the designer you chose. Then put your information under that subject matter. Make sure the information is additional to what has been posted already.

3. Read as many postings as you can and respond to one other posting.

Also Due

Synopsis 4: Chapter 9 & 10

Critical Review #1 : Compare 2 Type designers and their work.
(Remember: type designers must be from different time periods and the type they design must be very different in style.)


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Week 6

In class lecture:
Friday, Feb. 28

Overview of the Graphic Design movements of the 20th century (part 2)

 

Due:

Synopsis 5: Chapter 11 & 12

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Week 7

Online lectures:
Friday, Mar. 7 (Online)

Forum Discussion 4: More Ideas

Everything is a remix 3 (11 min)

Steve Jobs' 2005 Stanford Graduation

(you can watch this other one, but it is not related directly to graphic design.)

Everything is a remix 2 (9 min)

Herb Lubalin (3 min)
A breif video about he PBS logo

EH&I magazine: A redesign by Pentagram (4 min) No speaking

Here are links to videos to check out:

Helvetica Movie Trailer

Helvetica documentary clip - Erik Spiekermann

Helvetica documentary clip - Neville Brody & Rick Poynor

Check out this film called, The Persuaders

Here is a video that is funny: John Stossel 20/20 - graphic design

80 of 500 handdrawn posters


1. Post 1 comment. Comment on some aspect to any of these videos you have watched.

2. Post a 1 response... respond to one of the comments listed.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

 

• Also due Synopsis 6: Chapter 14

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Week 8

In class lecture:
Friday, Mar. 14
(Online)

Forum Discussion 5: Publication Design (Part 1)

Go through these links related to publication design

Tschichold's rules 01 | 02 | 03

Historical reference to Editorial/Publication Design
Cipe Pineles | Bradbury Thompson | Fred Woodward | David Carson's site | Dick Bruna | Das Plakat | Speak Magazine | Emigre Magazine | Big magazine (go to back issues) |

Publication Designers
Jorge Silva | Chip Kidd

design studios and graphic designers who design magazines and books
Pentagram (editorial) | Pentagram (Books) | Elizabeth Avedon (bio) |

Sites and resources dedicated to Book design
Book Design Review |
Retro Books |


After going through all these links, please do the following:

1. Post 1 comment.. Comment on some aspect to any of the things you have watched or read through.

2. Post a response... respond to one of the comments listed.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

 

• Due

Synopsis 7: Gutenberg to OpenType -- page 90-161

 

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Week 9

Online lectures:
Friday, Mar. 21

Meet in class

Publication Design (Magazines and Books)

 

• Also Due Synopsis 8: Chapter 13 & Chapter 15

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Week 10

In class lectures:
Friday, Mar. 28
(Online)

Forum Discussion 6: Publication Design (Part 2)

Check out these books:
Learners" (Chip Kidd designed)
Things I Have Learned In My Life So Far (Stefan Sagmeister designed)

Amir Fallah (Beautiful Decay Magazine) - He is not a graphic designer, but he started a magazine that you should be aware of.

Video (3 minutes)

Look at the website:
Beautiful Decay

Digital publication revolution
Conde Nast | Wired | Martha Stewart Living 01 | Martha Stewart 02

Alice for the iPad | Apps for Kids |

The Art of the Book (1 hour & 43 minutes)
You can watch the whole video or choose one of the three speakers. You can scroll through to find the speaker.
(00:00 -Milton Glaser) (22:50 - Chip Kidd)

In addition you should watch video from the lecture, The Art of the Book (1 hour & 43 minutes)

Other resources
How to become a Publication Designer


After going through all these links, please do the following:


1. Post 1 question.... write a question that you would like clarification on that related to the things you have watched or read through.

2. Post 1 answer... Answer one of the questions posted. This means you may have to do some inquiries into the reading to find the answer.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

 

• Due Synopsis 9: Chapter 16 & Chapter 18

Check out the description for the Critical Review Poster Assignment

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Week 11

Online lectures:
Friday, April 4
(Meet in class)

 

Graphic Art from Postmodern to Digital to 2000's

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- - - - - - - - - - - - - - - - - - - - - - -

Due:
Synopsis 10: Chapter 17 & 19

Due:
Critical Review #2 : Compare 2 graphic artists and their work
(Remember: This paper is a comparison of the similarities in the work of two designers from different time periods. The style should be similar in look and form.)

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Spring Break --no class
Friday, April 11

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Week 12

Online lectures:
Friday, April 18 (Online)

You will need to post 2 discussion postings this week:

Forum Discussion 7: Postmodern to Digital
Go through these links

1. Milton Glaser

Milton Glaser Draws (5 min) subtitles
A quote by Milton Glaser (34 sec.) No speaking
Hillman Curtis video Milton Glaser (6 min)

2. Wes Wilson

Psychedelic Art (5 min)

3. Paula Scher

Hillman Curtis Video on Paula Scher (8 min) subtitles not good at all
Her sketchbook
About a work she was involved in (6 min) subtitles not good at all
Paula Scher: The Geography of Design (Part 1) (4 min) subtitles not bad
Paula Scher: The Geography of Design (Part 2) (6 min) subtitles not bad

4. David Carson

Hillman Curtis Video on David Carson (4 min) subtitles not good at all
His Website
Clip from the documentary Helvetica (3 min)
Read this article on Carson's style


5. April Greiman

Read about April Greiman

6. McCoy generation of Crandbrook

Read interview with Kathy McCoy

Read about the deconstruction of design

7. Vaughan Oliver

Pixies Box set designed by Vaughan Oliver Part 1 (8 min) subtitles no so good

Pixies Box set designed by Vaughan Oliver Part 2 (4 min) subtitles no so good

 

After going through all these links, please do the following:

1. Post 2 comment.. Comment on some aspect to any of the things you have watched or read through.

2. Post 2 responses... respond to one of the comments listed.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

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Forum Discussion 8: Contemporary

Ed Fella

Chaumont Poster Festival 2011 (6 min) No speaking

Pentagram

Hillman Curtis video on Pentagram (8 min) No subtitles
History of Pentagram (8 min) subtitles not so good
Website

James Victore

Hillman Curtis Video (4 min) subtitles not good
A quote by James Victore (33 seconds) No speaking
Watching Hands (2 min) No subtitle
Look at his site: James Victore
Read this interview:
Read this site

Stefan Sagmeister

The Happy Film by Sagmeister (1 min) No speaking
Commercial by Sagmeister (1 min) No speaking
Sagmeister Speaks (4 min) No subtitles
Hillman Curtis Stefan Sagmeister
(4 min) No subtitles
Sagmeister 08- gallery show (4 min) subtitles not good

Shepard Fairy

Video Part 1: (8 minutes)
Video Part 2: (8 minutes)

Look at the website:
Obey Giant

Now read this article: Obey Plagiarist Shepard Fairey
(someone commenting on the above article)
(A interview referencing this article above)


House Industries

House Industries Trailer (4 min.) No speaking
Presents the Alexander Girard Collection of fonts (2 min) No speaking
Presents the Eames Century Modern Collection of fonts (35 sec.) No speaking
Promo video for an exhibition (23 sec.) No speaking
Promo video for a workshop (33 sec.) No speaking

After going through all these links, please do the following:

1. Post 2 comments.. Comment on some aspect to any of the things you have watched or read through.

2. Post a 2 responses... respond to two of the comments listed.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

 


 

Due: Due Synopsis 11: Chapters 21 & 23

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Week 14

In class lectures:
Friday, April 25

Meet in classroom

Motion Graphics I

• Also Due: Synopsis 12: Chapter 24

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Week 15

Online lectures:
Friday, May 2
(Online)

You will need to post 2 discussion postings this week:

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Forum Discussion 9: Motion graphics related

Look at these interesting title sequences

Experimental Films by David Carson

The End of Print I (4 min) No speaking
The End of Print II (4 min) subtitles
2nd Sight 1 (26 sec.) No speaking
Direction of Nine Inch Nails video (32 sec.) No speaking
Direction of NyQuil cough syrup commercial (17 sec.) No need for subtitles

Films

The Girl with the Dragon Tattoo Opening Sequence

(Older Films)

The Pink Panther (1963)

TV

Mad Men
Titles by Cara McKenney

Dexter (Showtime)

Boardwalk Empire

House MD Season 7

(Older TV)

Adventures of Superman Season One Opening Credits

Anime/ Animation series

Paprika

Samurai Champloo

Nyan Koi

Batman: The Animated Series

Games

James Bond 007: Blood Stone

God of War 3

Modern Warfare 3

1. Post 1 comment. Comment on some aspect to any of these videos you have watched.

2. Post a 1 response... respond to one of the comments listed.

Make sure you label your postings. Also, be aware that some other people may have similar postings. So be original if possible.

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Forum Discussion 10: Title design and motion graphics

Post a name and a link to the title design of a film/ show/ game. This should be something you find interesting.

I showed several movies that had title designs. In this discussion posting I want you to post a name of a film that has interesting titles designs that has not been shown or talked about in class.

Please do the following:

Part 1:

  1. create a new subject posting with the name of the film/TV show/game

  2. provide a link to some information about the title sequence

  3. If you can.... tell everyone who did the title design

  4. If you can find the title sequence online, then provide that link as well.

  5. provide a brief 1-2 sentences describing the title sequence of the film.
    DO NOT post a motion graphic shown or posted on the Motion Graphics lecture
    page.

  6. Choose a title sequence that know one else has posted.
    So look and see what everyone else has discussed.

  7. Remember, make sure the name of the posting is the name of the film/TV show/game.

Part 2:

  1. Read other people's postings. Click on their links and watch some of the titles.

  2. Respond to two other postings.

 

 

 

 

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Week 16

In class lectures:
Friday, May 9

Final Exam Review
Motion Graphics II

 

Due Critical Review #3: Poster or Paper

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Exam

Take online.

Exam is schedule for Friday May 17. However you can take the exam anytime between May 12th and May 18th

The exam must be taken in one sitting.....so you must have a good internet connection. (exam is open for 3 hours only) Once you login to the exam the clock is ticking and you only have 180 minutes to take it.

Remember: prepare your notes a head of time. Do not waste the time searching the internet for your answers. Have everything in front of you. Put posted on your text book. Print out the study guide.