Final Exam Study Sheet

 

The exam will consist of identifying slides as well as multiple choices and true false.  There will be some open ended questions where you will have to write a brief paragraph, but the exam in predominately Slides and multiple choice.

 

Your best option for this exam is to study and remember all that is listed.  However, I know that many of you will use your notes.  Because this is open-notes and you only have 2.5 hours to take the exam, please prepare everything on this list so that when you take the exam you will have everything in front of you.  There is not time for searching for the answers so please have all that you need well organized.

 

5th edition book

 

Early Printing, Typography, & Publications

Images to Know

 

Please know the following for each images:

  • Title
  • Designer/Artist
  • Movement

 

 

15th century

(5-2) Jack of Diamonds woodblock playing card, c. 1400

 

(5-3)Woodblock print of Saint Christopher, 1423

 

(5-10) Engravings illustrating of Gutenberg's system for casting type, c. 1800

 

(5-12) Johann Gutenberg, letters of indulgence, c. 1454

 

(5-14 & 15) Johann Gutenberg, Gutenberg Bible, 1450-55

 

(6-9, 10, 11, 12) Anton Koberger, pages from The Nuremberg Chronicle, 1493

 

 

Key People and their Major Contributions:

 

Johann Gutenberg

Johann Fust

 

Terms you should know:

 

Xylography, page 68

Typography, page 68

Block printing, page 69

Block book, page 71

Textura, page72

Punch, page72, (Fig. 5 -10a).

Matrix, page 72, (Fig. 5–10b).

Copperplate engraving, page 79, (Fig. 5-19).

Incunabula, page 80

Broadsides, page 80,

Broadsheet, page 90

Exemplars, page 84, (Figs. 6-14 and 6-15).

 

16th  & 17th Century

 

 

Key People and their Major Contributions:

 

 

Erhard Ratdolt (1442–1528), page 100, (Fig. 7-12

 

Aldus Manutius (1450–1515), page 102 -( Aldine Press )

 

Francesco da Bologna, surnamed Griffo (1450–1518), page 102, (Fig. 7- 17)

Claude Garamond (c. 1480–1561), page 107

 

Robert Granjon (d. 1579), page 114

 

Stephen Daye (c. 1594–1668), page 116, (Fig. 7-51).

 

Terms you should know:

 

Renaissance (“revival” or “rebirth”), page 98,

Renaissance man, page 107,

Type specimen sheet, page 100

Bracketing, page 118

 

 

18th Century

 

People you should know:

 

John Baskerville (1706–1775), page 127

William Caslon (1692–1766), page 127

Franćois Didot (1689–1757), page 131

Franćoise-Ambroise Didot (1730–1804), page 134

Pierre Didot (1761–1853), page 134, (Fig. 8-27).

Giambattista Bodoni (1740–1813), page 130: (Fig. 8-22) (Figs. 8-23 and 8-24).

 

Firmin Didot (1764–1836), page 134

 

Terms you should know:

 

Renaissance (“revival” or “rebirth”), page 98

 

Type specimen sheet, page 100

 

Fleurons (printer’s flowers), page 100

 

Renaissance man, page 107

 

Bracketing, page 118

 

Didot type

Romain du Roi, page 122,

Transitional style type

Old style

Modern

Type family

Point

Neoclassicism, page 134

 

 

19th Century

(9-3) Robert Thorne, fat-face types, 1821

 

(9-4 & 5) Vincent Figgins, Antique type, c. 1815

 

(9-6) Robert Thorne, Egyptian type, 1821

 

(9-10) Tuscan and Antique Tuscan type

 

(9-25) Nineteenth-century box camera obscura

(9-69) Richard G. Tietze, poster for Harper's Magazine, 1883

 

(9-70) Harper's Weekly

 

 

People you should know:

 

Vincent Figgins (1766–1844), page 147, (Figs. 9-4 and 9-5)

 

Robert Thorne (d. 1820), page 145, (Fig. 9-3).

 

Ottmar Mergenthaler (1854–1899), page 152, (Fig. 9-23).

 

Stephen H. Horgan, page 158, (Figs. 9-37 and 9-
38).

 

Owen Jones (1809–1874), page 162, (Fig. 9-49

 

William Caslon IV (1781–1869), page 147, (Fig. 9-17).

 

Thomas Cotterell (d. 1785), page 145, (Fig. 9-2).

 

Charles Dana Gibson (1867–1944), page 171, Fig. 9-72).

 

George Eastman (1854–1932), page 157, (Fig. 9-33).

 

Terms you should know:

 

Industrial Revolution

Victorian Era

The wood-type poster, 149

The development of lithography, 162

The rise of American editorial and advertising design, 170

 

Fat face, page 145, (Fig. 9-3).

 

Sans-serif type, page 149, type without serifs (Fig. 9-17).

 

Egyptian type, page 147,(Fig. 9-6).

 

Tuscan-style letters, page 147, (Fig. 9-10).

 

Wood type, Wood type posters, --page 150

 

Compositor, --page 152

 

Century typeface

 

Linotype machine, page 152,153, (Figs. 9-24 and 9-25)


Halftone screen, page 147, (Figs. 9-31 and 9-32)

 

Phototypography, page 142

 

Camera obscura, -- page 153, (Fig. 9-25)

 

The Grammar of Ornament -- page 162, (Fig. 9-49)

 

Chromolithographie, page 163

 

The development of lithography, 162

 

Planographic printing, page 163

 

Bracket, page147

 

 

 

Bridge to Modernism

Images to Know

Please know the following for each images:

  • Name
  • Designer/Artist
  • Movement

 

Arts & Crafts

(10-2 & 3) William Pickering, pages from The Elements of Euclid, 1847

 

 

  (10-16) William Morris, trademark for the Kelmscott Press, 1892

 

(10-17) William Morris and Walter Crane, title page spread for The Story of the Glittering Plane, 1894

 

(10-19, 20, & 21) William Morris, illustrated page from The Works of Geoffrey Chaucer, 1896

 

(10-39) Rudolf Koch, Specimen of Neuland, 1922-23.

 

(10-44) Morris F. Benton, typeface designs: Alternate Gothic, 1906; Century Schoolbook, 1920; clearface, 1907; Cloister Bold, 1913; Franklin Gothic, 1905; News Gothic, 1908; Souvenir, 1914; Stymie Medium, 1931

 

Art Nouveau

 

(11-11) Jules Cheret, "Palais de Glace, Champs-Elysee" poster, 1893

 

(11-15) Aubrey Beardsley, cover for The Studio, 1893

 

(11-19) Aubrey Beardsley, from Le Morte d'Arthur, 1893

 

(11-21) Aubrey Beardsley illustration for Oscar Wilde's Salome, 1894

 

(11-25) Henri de Toulouse-Lautrec, "La Goulue au Moulin Rouge" poster, 1891

 

(11-30) Theophile Alexandre Steinlen, poster "Tournee du Chat noir" de Rodolphe. 1896

 

(11-31) Alphonse Mucha, poster for Gismonda, 1894

 

(11-36) Alphonse Mucha, poster for Job cigarette papers, 1898

 

(11-46) Will Bradley, poster for The Chap Book, 1895

 

 

(11-50) Will Bradley, pages from The American Chap-Book, 1905

 

(11-60) Henri van de Velde, poster for Tropon Food concentrate, 1899

 

(11-75) Peter Behrens, The Kiss, 1898

 

 

Vienna Secession

 

(12-9) Gustav Klimt, poster for the first Vienna Secession exhibition, 1898

 

(12-11) Alfred Roller, cover design for Ver Sacrum, initial issue, 1899.

 

(12-12) Alfred Roller, cover design for Ver Sacrum, 1898.

 

(12-13) Koloman Moser, cover design for Ver Sacrum, 1899.

 

(12-17) Koloman Moser, illustration and page design for Ver Sacrum, 1901.

 

 

(12-21) Koloman Moser, poster for the thirteenth Vienna Secession exhibition, 1902

 

(12-24) Alfred Roller, poster for the sixteenth Vienna Secession exhibition, 1902

 

 

Key People and their Major Contributions:

 

William Pickering (1796–1854), page 176

William Morris (1834–1896), page 177

Walter Crane, page 181

Morris F. Benton (1872–1948), page 195

Frederic W. Goudy (1865–1947), page 191

William Addison Dwiggins (1880–1956), page 192

 

Jules Chéret (1836–1933), page 201

Aubrey Beardsley (1872–1898), page 205

Henri de Toulouse-Lautrec (1864–1901), page 209

Alphonse Mucha (1860–1939), page 211

 

Josef Hoffmann (1870–1956), page 235

Koloman Moser (1868–1918), page 235

Alfred Roller (1864–1935), page 239

Peter Behrens (1868–1940), page 242

 

Terms you should know:

 

Arts and Crafts Movement, page 176

Century Guild, page 179

Private press movement, page 179

Kelmscott Press, page 181

Golden typeface, page 181

Troy typeface, page 171

 

 

Ukiyo-e, page 196

Art nouveau, page 200

The Studio, page 205

The black spot,” page 207

Chapbooks, page 217

American Chap-Book, page 217

The German Jugendstil movement, 224

Sezessionstil, page 213

 

 

The Glasgow School (The Four), page 232

Sezessionstil (The Vienna Secession), page 235

Ver Sacrum (Sacred Spring), page 237

 

 

Akzidenz Grotesk, page 242

 

 

Pictorial Modernism

Images to Know

 

 

Plakastil

 

(14-1) The Beggarstaffs, poster for Kassama Corn Flour, 1894

 

(14-8) Lucian Bernhard, poster for Priester matches, c. 19015

 

(14-9) Lucian Bernhard, poster for Stiller shoes, 1912

 

 

WWI Posters

 

(14-27) Hans Rudi Erdt, "U-Boats Out" poster heralding German submarines, c. 1916

 

(14-30) Saville Lumlet, World War I poster "Daddy, What Did YOU do in the Great War?", 1914

 

(14-31) James Montgomery Flagg, I Want You, poster for Military recruiting, 1917

 

(14-32) Joseph C. Leyendecker, poster celebrating a successful bond drive, 1917

 

(14-42) Ludwig Hohlwein, "Und Du?", 1932

 

Art Deco

 

(14-51) A. M. Cassandre, poster for the North Star Paris-to-Amsterdam night train, 1927.

(14-52) A. M. Cassandre, Express Nord poster, 1927.

(14-53) A. M. Cassandre, poster for the ocean liner L’Atlantique, 1931.

 

 

Key People and their Major Contributions:

 

Lucian Bernhard (1883–1972), page 277, (Figs. 14-8, 14-9 and 14-18).

 

Julius Klinger (1876–1950), page 279, (Figs. 14-13 and 14-14).

 

Alfred Leete (1882–1933), page 285, (Fig. 14-29).

 

James Montgomery Flagg (1877–1960), page 285, (Fig. 14-
31).

 

Jesse Willcox Smith (1863–1935), page 287, (Fig. 14-34)

 

A. M. Cassandre (1901–1968), page 290, (Figs. 14-49 through 14-58).

 

Jean Carlu (1900–1989), page 294, (Fig. 14-59).

 

Terms you should know:

 

The Beggarstaffs

Plakatstil (poster style), page 277

Sachplakate (object poster), page 281

 

Art deco, page 290

Armory Show, page 290

 

Difference in design between Central Powers countries (i.e., Germany and Austria-Hungary) and the Allied Powers countries (i.e., England and the United States).

 

Modernist—Avant-Garde

Images to Know

 

 

Futurism

(13-9) Filippo Marinetti, composition of the poem "Montagne + Vallate + Strade x Joffre" ("Mountains + Valleys + Streets x Joffre"), 1915

 

(13-15) Ardengo Soffici, composition of the verse "Bifszf + 18 SimultaneitŹ Chimismi lirici," 1915

 

(13-19) Guillaume Apollinaire, poem from Calligrammes, 1918

 

(13-23) Fortunato Depero, cover for Depero futurista, 1927

 

Dada

 

(13-26) Ilya Zdanevitch, poster for the play Party of the Bearded Heart, 1923

 

(13-38) John Heartfield, anti-Nazi propaganda poster, Adolf, the Superman: swallows gold and talks tin, 1935

 

(13-39) John Heartfield, cover for AIZ, 1934

 

 

Key People and their Major Contributions:

 

Filippo Marinetti (1876–1944), page 259, (Figs.13-8 through 13-14).

Fortunato Depero (1892–1960), page 263, (Figs. 13-23 and 13-24),

 

 

Hugo Ball (1886–1927), page 265

 

Raoul Hausmann (1886–1977), page 265

Kurt Schwitters (1887–1948), page 265, (Fig. 13-30),

 

John Heartfield (1891–1968), page 267, (Figs. 13-36 through 13-41).

 

Terms you should know:

Analytical cubism, page 257

Collage, page 258

Futurism, page 259

Manifesto, page 259

Parole in libertá (words in freedom), page 259

Calligrammes, page 263

 

 

Dada, page 265

Photomontage, page 265

Merz, page 265

 

 

A New Language of Form

Images to Know

 

 

Constructivist

(15-9) El Lissitzky, "Beat the Whites with the Red Wedge," 1919

 

(15-14 thru 15-16) El Lissitzky, Cover and pages from For the Voice, 1923

 

(15-17 thru 15-20) El Lissitzky, Cover and pages from The Isms of Art, 1924

 

(15-26) Alexander Rodchenko, cover for Lef, no.1, 1923

 

(15-27) Alexander Rodchenko, cover for Lef, no.2, 1923

 

(15-28) Alexander Rodchenko, cover for Lef, no.3, 1923

 

 

De Stijl

 

  (15-42) Theo van Doesburg, book cover, 1925

(15-45) Vilmos Huszar, cover design for De Stijl, 1917  

 

Bauhaus

 

(16-5) Joost Schmidt, Bauhaus exhibition poster, 1923

 

(16-9) Lazlo Moholy-Nagy, typophoto poster for tires, 1923

 

(16-16) Herbert Bayer, cover for Bauhaus magazine, 1928

 

(16-20) Herbert Bayer, universal Alphabet, 1925

 

 

The New Typography

(Die Neue Typographie)

 

(16-26) Jan Tschichold, cover for "Elementare Typographie" 1925

 

(16-27) Jan Tschichold, pages for "Elementare Typographie" 1925

 

 

Type design (first half of 20th century)

 

(16-37) Eric Gill, the Gill Sans type family, 1928-30

 

(16-39) Paul Renner, Futura Typeface, 1927

 

(16-40) Rudolf Koch, Kabel light Typeface, 1928

 

(16-41) Stanley Morison, Time New Roman, 1932

 

Dutch Design

 

Key People and their Major Contributions:

 

Kasimir Malevich (1878–1935), page 299

 

Alexander Rodchenko (1891–1956), page 301, (Figs. 15-26 through 15-29c).

 

El Lissitzky (1890–1941), page 301, (Figs. 15-8 through 15-25).

 

Théo van Doesburg, page 313, (Fig. 15-42).

 

Piet Mondrian (1872–1944), page 313, (Fig. 15-41).

 

László Moholy-Nagy (1895–1946), page 313, (Figs. 15-69 and 15-70).

 

Walter Gropius (1883–1969), page 326

 

Herbert Bayer (1900–1985), page 333, (Fig. 16-20).

Jan Tschichold (1902–1974), page 335, (Figs. 16-24 through 16-36).

 

 

Terms you should know:

 

Constructivists, page 301

PROUNS, page 301

Novyi lef (Left Front of the Arts), page 307

 

De Stijl, page 313

De Stijl [journal], page 313

 

The Bauhaus at Weimar, 327

The Bauhaus at Dessau, 331

The final years of the Bauhaus, 334

 

Typophoto, page 329

Kabel typeface, page 340

Gill Sans typeface series, page 339

Futura typefaces, page 350

 

 

Die Neue Typographie, page 335

Kabel typeface, page 340

Typotekt, page 344

Experimenta Typographica, page 346

 

 

Other:

Constructivists, De Stijl artists and artists associated with the Bauhaus shared the philosophy that art should be used for the better of society

 

Typography and Swiss

Images to Know

 

 

Type Design

(18-14) Adrian Frutiger, schematic diagram of the 21 univers font family, 1954

 

(18-16) Edourard Hoffman and Max Miedinger, Helvetica typeface, 1961

 

(18-17) Herman Zapt, typeface, Palatino, 1950; Melior, 1952; and Optima, 1958.

 

International Typographic Style

 

 

(16-61) Herbert Matter, Swiss tourism poster, 1934

 

(16-62) Herbert Matter, Swiss tourism poster, 1935

 

(18-23) Armin Hofmann, poster for Basel theater production of Giselle, 1929

 

(18-25) Armin Hofmann, poster for Herman Miller furniture, 1962

 

(18-32) Josef Muller-Brockmann, Swiss Auto Club, 1954

 

(18-33) Josef Muller-Brockmann, public awareness poster "Weniger Larm" ("Less Noise"), 1960

 

 

Key People and their Major Contributions:

 

Herbert Matter (1907–84), page 348, (Figs. 16-61 through 16-63).

 

Ernst Keller (1891–1968), page 372, (Fig. 18-1).

 

Théo Ballmer (1902–65), page 373, (Figs. 18-2 and 18-3).

 

Max Huber (1919–1992), page 375, (Figs. 18-7 through 18-9).

 

Armin Hofmann (b. 1920), page 379,(Figs. 18-22 through 18-26).

 

Josef Müller-Brockmann (1914–1996), page 381, (Figs. 18-32 and 18-33) (Fig. 18-34)(Fig. 18-35).

 

Anton Stankowski (1906–1998), page 375, (Figs. 18-10 through 18-13).

 

Edouard Hoffman and Max Miedinger (1910–1980), page 377, (Fig. 18-16).

Hermann Zapf (b. 1918), page 377, (Figs. 18-17 through 18-19).

 

Terms you should know:

 

International Typographic Style, page 372

 

Typefaces (Who designed them and what do they look like):

Palatino -- Hermann Zapf

Optima -- Hermann Zapf

Univers-- Adrian Frutiger

 

Helvetica --Edouard Hoffman and Max Miedinger

 

The golden mean

 

Modern Movement in America

Images to Know

 

 

WWII posters

(17-30) Jean Carlu, poster for the US office of Emergancy Management, 1943.

 

 

New York School  

 

(17-44 & 45) Alexy Brodovitch, pages from Portfolio, 1951  

 

(19-1) Paul Rand, cover for Direction Magazine, 1940 

 

(19-8) Alvin Lustig, cover for Arthur Rimbaud's A season in Hell, 1945

 

(19-31) Cipe Pineles, Cover for Seventeen Magazine, 1949

 

(19-57 thru 19-60) Herb Lubalin, pages from Eros, 1962

 

(19-69) George Lois, cover for Esquire magazine, Muhammad Ali posed as Sait Sabastian, April 1968.

 

Key People and their Major Contributions:

 

 

 

Alexey Brodovitch

Saul Bass (1919–1996), page 393, (Figs. 19-19 through 19-22).

 

Herbert Bayer, (see also Chapter 16)

 

Herbert Matter (1907–84), page 348,(Figs. 16-61 through 16-63).

 

George Lois (b. 1931), page 409, (Figs. 19-66 through
19-71).

 

Cipe Pineles (1910–1991), page 398, (Fig. 19-31).

 

Henry Wolf (1925-2005), page 399, (Figs. 19-37
through 19-40).

 

Paul Rand (1914–1996), page 417, (Figs. 20-15 through Fig. 20-18 and Figs. 20-22 through 20-25).

 

Alvin Lustig (1915–1955), page 392, (Figs. 19-8
through 19-12).

 

Bradbury Thompson (1911–1995), page 393, (Figs. 19-14 through 19-18).

Herb Lubalin (1918–1981), page 405, (Figs. 19-53 through 19-65).

 

Terms you should know:

 

Figurative typography, page 404

Phototypography, page 405

 

Changes from Modernism to Postmodernism

Images to Know

 

 

Conceptual 

 (21-19) Milton Glaser, Bob Dylan poster, 1967

 

 (21-43) Wes Wilson, Concert poster for the Association, 1966

 

Postmodern Design

(22-37) Paula Scher, poster for CBS records, 1979 

(22-39) Paula Scher, Swatch Poster, 1985

(22-40) Louise Fili, book cover for The Lover, 1985

(22-41) Caren Goldberg, book cover for The Sonnets of Orpheus, 1987

 

 

Key People and their Major Contributions:

 

 

Milton Glaser (b. 1929), page 440, (Fig. 21-18) (Fig. 21-19) (Fig. 21-22)

 

Seymour Chwast (b. 1931), page 440, (Figs.
21-23 through 21-27).

 

Robert Wesley “Wes” Wilson (b. 1937), page 449, (Figs. 21-43 and 21-44)

 

Paula Scher (b. 1948), page 474, (Fig. 22-38).

 

Carin Goldberg (b. 1953), page 475, (Figs. 22-41 and 22-42).

 

Louise Fili (b. 1951), page 475, (Fig. 22-40).

Terms you should know:

 

 

Conceptual images, -- pages 436 - 59 (origin of - 436)

Push Pin Almanack, -- page 440, 441

Push Pin Studio, -- page 415, 440 - 41, 444, 445, 446, 448, 459, 461, 475.

Push Pin style, -- page 444

Psychedelic posters, -- page 448 - 51, 461

Postmodernism, -- page 460 - 81 (term of 460 -61)


Late modernism, -- page 460

 

 

Digital Technology Changes Graphic Design

Images to Know

 

 

Digital Revolution (Pioneers)

(24-4) April Greiman, Design Quarterly 133, 1987

 

(24-5) Rudy VanderLans, cover for Émigré 11, 1989

 

(24-11) David Carson (art director), Beach Culture, 1991

 

(24-12 & 13) David Carson (art director), Ray Gun Magazine, 1994

 

 

Contemporary 

 (23-68) Stefan Sagmeister, Lou Reed poster, 1996

 

Key People and their Major Contributions:

 

 

 

April Greiman (b. 1948), page 466


Wolfgang Weingart (b. 1941), page 461

Neville Brody (b. 1957), page 481, (Fig. 22-53)

 

Katherine McCoy (b. 1945), page 534, (Fig. 24-8).

 

David Carson (b. 1956), page 535, (Figs. 24-12 and 24-13).

 

Edward Fella (b. 1939), page 534, (Figs. 24-9 and
24-10).

 

Fred Woodward (b. 1953), page 537, (Figs. 24-14 through 24-16).

Vaughan Oliver (b. 1957), page 484, (Fig. 23-5).

 

Rudy Vanderlans (b. 1955), page 533, (Figs. 24-5
and 24-6).

 

Zuzana Licko (b. 1961), page 533, (Fig. 24-7)

 

Matthew Carter (b. 1937), page 543, (Figs. 24-29, 24-30, 24-32 through 24-34)

Stefan Sagmeister (b. 1962), page 503, (Fig. 23-68).

 

Max Kisman (b. 1953), page 566, (Fig. 24-92).

 

Paula Scher (b. 1948), page 558, (Figs. 24-
69 through 24-71, 24-79 through 24-81).

 

Charles I. (Chip) Kidd (b. 1964), page 509, (Figs. 23-83 and 23-84).

 

 

Terms you should know:

 

Emigre, -- page 533, 542, 543

New-wave typography, -- page 465 - 70

Vernacular design, -- page 460 - 81


Retro design
, -- page 460 - 81


Desktop publishing, -- page 531