Fred Woodward

  • Currently working as a design-director in American GQ since 1991.

  • Best known for his legendary work in the Rolling Stone magazine, where he had been working for 14 years.

  • It’s difficult to overestimate the Rolling Stone’s visual influence on layout-designers’s minds in 90’s.

  • Now Woodward is president of Society of publication Design and the youngest member in the New York art director Hall of Fame.
All three covers were designed by Fred Woodward and Gail Anderson
He choreographed the typography with the photography, which became Rolling Stone's visual signature.
In the layout to the left,
he made a typographic response to the photograph,
by positioning the headline across the photograph, so the tube becomes the “O” in the title “Big Shot.”

He breaks up the letters so the reader
is forced to read the titles in a specific way.

Another example of Woodward forcing the reader's eye is the above left.
By sectioning off each group of text, you read the title in a sequence that reflects road signs; quick and direct.
His typographic play, has a meaning.
It sets a tone for the subject matter or persona.
Designed with Gail Anderson

Not only did the typefaces work for the mood of the article, but the positioning of group of words, or letters creates an emotion or expression.

In these 4 layouts
Woodward fills the whole page with type,
so the photograph is connected to the type treatment.

Designed with Gail Anderson

Designed with Gail Anderson
(1995) (1995)