and complex problem solving consistent with those of graphic designers
in the field. Emphasis on project of substantive scope, integration of
skills and presentation. Students should have developed a professional
resume and portfolio by the end of this series.
demand creative solutions to typical problems faced by the graphic designer.
Students will experiences four important elements to graphic design:
1. conceptual development
3. design process
4. social / humanistic relationships
5. Professional presentation of all graphic materials.
6. Portfolio product
7. Image making (use of photography)
the completion of this course, the student will be able to:
1: Understand and Apply Knowledge Related to Graphic Design
and Visual Communication.
Develop professional skills in the process of design from conceptual
development to completion of final product.
2 . Conduct research on a design problem and apply
research to conceptual development.
3. Produce professional presentations of design concepts
4. Be able to demonstrate the ability to critique
others and their own work.
5. Demonstrate the ability to produce a project proposal,
a time sheet, studio production schedule, and other legal forms graphic
designers need in business.
design studio projects
There are 2 types of studio activities: In-class exercises and Main design projects. These activities are considered in class and out of class assignments and must be handed in for course credit as appointed in the grade section of this syllabus. Some in-class days may be lab works days, however, plan to spend at least 5 hours per week outside of class time in order to complete these assignments. Students are required to attend all critiques for each
These exercises are vehicles for learning about the formal elements of design. Exercises are graded. These assignments are given to provide the students with exposure to the four main elements to visual communication: 1. conceptual development; 2. experimentation; 3. design process; 4. social / humanistic elements of design.
Main design projects
These projects are to be done outside of class. The main design projects are given as a way for the student to explore and practice visual communication. Students are encouraged to push the boundaries of design through innovation and conceptual development. The main studio projects are evaluated according to design, presentation, innovation, and skills. (See assignment sheets for further details on evaluation criteria)
#2: Open Project: (You tell me)
#3: Self Promo peice
#4: Portfolio book (final exam)
Final Exam is Project 5:Portfolio.
Due on last day of class to be presented to the class. (this will be like an interview/Portfolio review, so dress in business casual.
|The reading assignments are in the required textbook and in the course packet. The professor will announce each reading. Students are expected to read and discuss articles.
In-class discussions of these readings are part of your grade.
Course Packet TBA .
• You will
need to purchase graphic tools, for mounting, cutting and pasting your
• You will
also need access to a camera. (35mm, APS, or digital.)
• You will
also need to pay for the cost of printing. (So if this is a problem
you may want to reconsider taking this course or questioning your interests
in majoring in art with a graphic design concentration.)
Input/ Output equipment:
Assignments will be completed on the computer.
Please buy 2 zips disks (one for backup, one for everyday use).
Professor will collect Zip disks.
So you must have your
work backed up on the other disk. Professor is not responsible if the
disk gets damaged and student does not have a back up. It is your responsibility
to back up all your files. Professor will not except the excuse "My
disk went bad" or "My disk was stolen." You still need
to do the projects assigned. * Please purchase a Macintosh disk unless
you are using a PC at home —PC disks have known to cause problems
in the Macintosh computers.
(Home or school)
Computer/Scanner /Color printer.
Printed out in black and white and color. Therefore please factor in the
cost of output into your materials list.
to the credit hours, students are required to come in for computer lab-time
outside of class. Lab-time is not regulated, but it is up to the student
to get as much experience using the computer. Plan to spend at least 9
hours per week outside class on course work. If you are not comfortable
with the computer than you may have to spend more time.
you participate during every class discussion. Participation means you
must speak and express your opinion and views about the issues addressed.
You are expected to give respect to the professor and the students when
be evaluated on this aspect of the course as follows:
 Always Participates
 Participates most of the time.
 Participates sometimes.
 Never participates.
is not an option it is a requirement. Students are required to attend
all classes especially project critiques. This includes final critique.
If you are absent because you are sick or have an emergency, a doctors
note or some proof of emergence must be provided. 1 excused absence is
permitted. After your 1 excused, for every absent there after there will
be deducted 4 points from your final grade. Lateness is discouraged. Every
late = half of unexcused absence (2 pts). (Students have known to get a
very low grade because they come late or are absent frequently.)
if your final grade is a 100 [A] because you have handed in all assignments
on time and according to criteria, but you have 3 unexcused absences
(after your excused one), then you will be deducted 12 points from that
grade. This means you will have an 88 [B+] Or if you earned a 90 [B+]
grade point with 3 absences then you would have a 78 [C+].
(cont. on next page)
a students has any of the following items, they will receive an incomplete
on the assignments and will be asked to re-do. (This means even if money
has been spent on printing and mounting.)
following at all cost:
1. Crooked lines or paper fraying.
2. Pixilated images or graphics
3. Glue residue or dirt marks
4. Uneven folding.
5. Misspelling or grammar problems
6. Any font not approved by professor
DO NOT USE!
of the following fonts can be used.
Fonts w/ city names -Chicago, Monaco, New York, Geneva
Helvetica /Arial or equivalent
Courier (unless the concept requires typewriter style)
Script fonts must be approved before using.
(if you are not sure ask)