Art 444: Paula DiMarco
Week 11
Mon. 11-02
Challenge #3 A Brand

ACTIVITY

Final Design Phase:
Due today

  • Your final design of the instruction sheet.
  • Final package. Shown as a printed actual packaged piece or as a mockup

 

Lecture:

Challenge 02: How To

Presentations

  • What does a presentation entail?

  • How do you design your presentations?
    • Size of screen
    • templates and grid structure

  • What are some digital options for doing a presentation?
    • Powerpoint
    • keynote
    • Indesign to PDF

  • Lets look at some sample presentations and their purpose.
    • consistancy but variety
    • Repetition sometimes looks boaring.
    • use a color palette
    • templates are an option, but customize.

 

 

 

 

 

 

 

 

 

 

HOMEWORK - Due Wed. 11-04 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Challenge 02: How To
Phase 7- Presentation
Rough draft on Wed.

  • You will have to present to the class on Monday, Nov. 9th
  • This presentation will be on your process
  • show where you started and where the final product ended
  • Talk about the purpose of the object and why you chose to do that object.
  • Present your testing research.
  • Provided a description of the changes.
  • Show sketches and final design comps in the presentation
  • Photograph the final product and show this or provide a mock up.
  • If applicable, bring your final product with its instruction to class on presentation day.

 

Please note: The Mockup of where the instructions will go is very important to this presentation. This should be the main part of the presenation and the wow factor. Do not let the audiance down.

 

 

 

Challenge 03: A brand

Read the following:

S.W.O.T. Your Brand

Some Questions to Ask During a SWOT Analysis

 

 

Art 444: Paula DiMarco
Wed. 11-04
Challenge #3 A Brand
ACTIVITY

Phase 7- Presentation - Rough draft due Today.

Challenge 02: How To

A .pdf of your rough presentation is due the beginning of class today.

It must be uploaded to basecamp by 1:45pm.
If it is uploaded after 1:45pm it will be considered late.

 

 

Lecture about Brand Project: Challenge #3 A Brand

Begin Brand Analysis (DESIGN AUDIT)

Brand value:
What is your brand value? You will presenting your brand and make a statement on its purpose and value.

Competitors:
Find 2 other brands. These brands need to be similar in market and or product and purpose.

Touch Points:
Gather the visual and verbal information for each one of these touch points:

Product/service offered
Brand image and design language

SWOT analysis:
You will create a list for each touch point and each brand.

SWOT list

Internal
S : strengths : What is done well, internally?
W : weakness: What can they improve upon, internally?

External
O : opportunities: Which situations can they take advantage of?
T threats: Which situations should they avoid?

(Brand 1: two different SWOTs - one set of lists for each touch point)

(Brand 2: two different SWOTs - one set of lists for each touch point)

 

Reading:

S.W.O.T. Your Brand

Some Questions to Ask During a SWOT Analysis


HOMEWORK - Due Monday. 11- 09

Challenge 02: How To
Phase 7- Presentation
- Final

  • You will have to present to the class on Monday, Nov. 9th
  • See the assignment sheet on the details of the presentation.
  • Remember to tell a story.

 

Please note: The Mockup of where the instructions will go is very important to this presentation. This should be the main part of the presentation and the wow factor. Do not let the audiance down.

 


 

 

 

Challenge 03: A brand

You will need to start to create a SWOT for your Brand Competitors.

Look up SWOT.

Gather as much information and try to conduct a SWOT on your brand.