Look at Moodboards
Today we will look a the mood board direction of your Challenge #2 How To
Project. Discuss your ideas. Begin sketches.
Mood Boards (Process of Mood board creation)
- Do we understand what your brand is for your project?
Does the mood board have these elements?
- What is your goal for your product under that brand?
Is there consistency in the layout of the mood boards?
- Layout, format, color, typography, texture, and
- All of these should reinforce the brand concept.
Is there a color palette and do those colors work together to reflect the brand?
- A grid structure format?
- If there is more than 1 pages, these need to look consistent.
What are the typefaces for your brand identity?What is used currently? Do you think you will change this? Why?
What do the patterns or textures reveal about the personality of the brand?
What does the photography and other products say about the brand and the product?
- How are they helping to present your idea or direction?
Look at Archetype sheet
- What does your brand do?
- Provide or offer the personality of Change?
- Set a tone or personality of Order?
- Have an environment that is in a group or Belonging to a Group?
- Promote or provide the idea of Self-knowledge?
- What type of descriptor do you have for your archetype or personality?
- Remember, the words, Hero or Jester, or lover are archetypes. Give your archetype something more than those words.
Phase 3- Sketches for Instructions
1. Read this article:
How to Create a User Manual
2. Research several INSTRUCTIONAL MANUALS (Design examples)
- Look at the stylistic features of the layout.
- See the simplistic aspects of the design
- What style typeface are they using?
Typically it is a san-serif.
- Often condensed font.
- What is are the focal points of the poster?
- How are they organizing the concepts
- How much words verses graphics
do you see in these?
- What format did the designer use?
A folded sheet? A booklet?
3. For next class : Sketches
Each step should be as big as
8.5 x 11 size
- Draw out all the parts.
- Draw the shapes of the materials.
- Every manual starts by explaining all the items and tools the user will need and what is in the box.
- Decide what you are going to say.
- What are the steps? How many steps
- Research Icon's and symbols you can use to make the instruction more clear.
- Create a Legend of all the icons you will use.
We will look at these in a critique. So make sure all the steps are there and big enough for everyone to see.
- If you sketch them in your sketchbook, Xerox them up on an 8.5 x 11.
- Make sure they are strong enough in contrast. Go over them with a marker.