Art 444: Paula DiMarco
Week 8
Mon. 10-12 Challenge #2 How To


Look at Moodboards


Today we will look a the mood board direction of your Challenge #2 How To Project. Discuss your ideas. Begin sketches.


Mood Boards (Process of Mood board creation)

  1. Do we understand what your brand is for your project?
    • What is your goal for your product under that brand?

  2. Does the mood board have these elements?
    • Layout, format, color, typography, texture, and
      target audience.
    • All of these should reinforce the brand concept.

  3. Is there consistency in the layout of the mood boards?
    • A grid structure format?
    • If there is more than 1 pages, these need to look consistent.

  4. Is there a color palette and do those colors work together to reflect the brand?

  5. What are the typefaces for your brand identity?What is used currently? Do you think you will change this? Why?

  6. What do the patterns or textures reveal about the personality of the brand?
    • How are they helping to present your idea or direction?

  7. What does the photography and other products say about the brand and the product?

Moodboards Video


Look at Archetype sheet

  1. What does your brand do?
    • Provide or offer the personality of Change?
    • Set a tone or personality of Order?
    • Have an environment that is in a group or Belonging to a Group?
    • Promote or provide the idea of Self-knowledge?

  2. What type of descriptor do you have for your archetype or personality?
    • Remember, the words, Hero or Jester, or lover are archetypes. Give your archetype something more than those words.

HOMEWORK - Due Wed. 10-14

Phase 3- Sketches for Instructions


1. Read this article:

How to Create a User Manual

2. Research several INSTRUCTIONAL MANUALS (Design examples)

  • Look at the stylistic features of the layout.
  • See the simplistic aspects of the design
  • What style typeface are they using?
    Typically it is a san-serif.
  • Often condensed font.
  • What is are the focal points of the poster?
  • How are they organizing the concepts
    being presented?
  • How much words verses graphics
    do you see in these?
  • What format did the designer use?
    A folded sheet? A booklet?


3. For next class : Sketches

Each step should be as big as
8.5 x 11 size

  • Draw out all the parts.
  • Draw the shapes of the materials.
  • Every manual starts by explaining all the items and tools the user will need and what is in the box.
  • Decide what you are going to say.
  • What are the steps? How many steps
  • Research Icon's and symbols you can use to make the instruction more clear.
  • Create a Legend of all the icons you will use.

    We will look at these in a critique. So make sure all the steps are there and big enough for everyone to see.

  • If you sketch them in your sketchbook, Xerox them up on an 8.5 x 11.

  • Make sure they are strong enough in contrast. Go over them with a marker.


Art 444: Paula DiMarco
Wed. 10-14
Challenge #2 How To

Instructions Sheet - Sketches

In class we will look at your instructions sheet on the board. Place all steps on the on the wall.

We will also look at the object that you want to create and give suggestions and comments about how to improve.

You will be assigned a new Challenge.


Mood Boards and Archetype - Continued

HOMEWORK - Due Monday. 10-19



Challenge 02: How To

Phase 3- Sketches for Instructions

  • Go back to your instruction sheet and make changes.

  • Finish up the rough version of your sheet.

  • Show all your steps next class

Phase 4- Test and Observe

  • Find 1 person that are willing to test out the steps.
    (You will need at least 3 people. But start out with 1 for now.)

  • Make sure you have all the materials needed for
    your tester.

  • Decide what you will be looking for when observing
    the user.

  • Take photographs and notes

  • Compile all your data, you will need to use this for your
    final presentation.

  • Take data and change your sketches and improve on
    your sketches.

  • Report to the class on Monday what you have found. Show samples and images so the other designers can see what you found.





Challenge 03: A brand

Read through creative brief for Challenge 02