Art 356: Computer Publishing
Dr. Paula DiMarco
Spring 2013 Schedule - Tuesday & Thursday

*****Please refresh****
.....your screen every time you come to this page. I update and put additional items often.

Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 | Week 8 | Week 9 | Week 10 | Week 11| Week 12 | Week 13 | Week 14 | Week 15 |

Week 1:
Tue 1/22

Introductions

Please read Syllabus

Look at Logo Design Project

Homework:


1. Purchase your external Hard drives. It is highly recomended that you purchase 2 hard drives, (one to use and one to back up your work.)

Western Digital is a really good brand.

Costco: 500GB | 1 TB
BestBuy: 500GB | 1 TB

2. Read over the syllabus carefully

3. Set up your DropBox account

4. Get a head start on your semester project.

Due by email no later than Sun. night, January 27th. - I need this time to email you back on which center you will be assigned.

1. Research different performing arts centers
Email the following by Sun. 1/27/13 -
Please tell me which class you are in.

  • 1) Find 6 really interesting and well designed centers/ organizations' logos
  • 2) Find 6 really badly designed centers/ organizations' logos (Make sure they are American based performing arts centers.)
  • 3) Gather 12 links, take screen grabs of websites, make pdfs and gather as much information on these 12 centers.
    (Do not just choose the first 10 you see in google. Be selective).
  • 4) Provide a sentence explaining why they are badly designed or nicely designed.
  • 5) Provide a first second and third choice for which ones you want to redesign.

Note:

  • I will be giving you a list of all the performers and all the assets for the performers, so make sure you have bought your external hard drive.
  • You will be redesigning the logo, the look and feel for the badly designed ones.



__________________________________________________________________________________________________________________________________________________
Thu 1/24

Explain the semester long Branding project and all the elements associated with the project- A Performing Arts Center

Lecture:

Lecture on Logo design and the various types of logos.
Look at successful logos and unsuccessful logos.

Lecture: Talk about Logo types

Talk about making Logos

Creative Process

Overall Steps to Creating Logos

10 steps to an effective Logo

What makes a good logo Design?

Use classic typefaces that stand the test of time. Stay away from trendy faces.

--Break

Lecture on logos and the difference between good (effective) design and bad (ineffective) design.


Homework: Due by email on Sunday, January 27th. - I need this time to email you back on which center you will be assigned.

1. Research different performing arts centers
Email the following by Sun. 1/27/13 -
Please tell me which class you are in.

  • 1) Find 6 really interesting and well designed centers/ organizations' logos
  • 2) Find 6 really badly designed centers/ organizations' logos (Make sure they are American based performing arts centers.)
  • 3) Gather 12 links, take screen grabs of websites, make pdfs and gather as much information on these 12 centers.
    (Do not just choose the first 10 you see in google. Be selective).
  • 4) Provide a sentence explaining why they are badly designed or nicely designed.
  • 5) Provide a first second and third choice for which ones you want to redesign.

Note:

  • I will be giving you a list of all the performers and all the assets for the performers, so make sure you have bought your external hard drive.
  • You will be redesigning the logo, the look and feel for the badly designed ones.

2. Read the chapter 7 from a great book about Logos.

Logo Design Love by David Airey

 

3. Watch These Videos

Best Logo Designs - Vol 1

 

Best Logo Designs - Vol 2

 

Logo Design Showcase

 

Logo Design Showcase

 

 

 

 

 

Week 2:
__________________________________________________________________________________________________________________________________________________
Tue 1/29

Look at the Researched Performing Arts Center Logos

Talk about the logos.

Logo project example:

  • Background of the brand
  • Research in the style of brand identity
  • Examples of stages of a logo design
  • Example of a survey I created to research what people thought of various ideas for a logo design.
How to Design a logo - speed video

.

In Class:

Everyone needs to do thumbnails by hand on tracing paper. However, before the sketches you need to treat your type with the proper typeface, kerning, caps/no caps, and other adjustments.

Doing Type Treatments: Type treatments need to be done before you can even think about sketching. Sketches need to show the correct typface being used.

See homework below on what we will start on.

Use classic typefaces that stand the test of time. Stay away from trendy faces.

Looking at free fonts sites

Type setting:

  • leading
  • kerning
  • sizing
  • outlining type vs. stroking type
  • conducting type treatments

Doing the type Treatments:

  • Making multiple pages in Illustrator
  • Making a PDF of your type treatment

Homework:

Part 1: Type treatments: (pdfs in Drop box by 8pm on Thur. Jan. 31st)

    1. Begin type treatments for names. Have at least 20 type treatments for each name of the center the professor has asked you to redesign. (so if you have 5 names x 20 = 100 names) Save this page with all the names as a pdf. (Page 01)

    2. make sure you adjust kerning as needed.

    3. Remember, this is a performing art center logo, so classic typefaces are the best faces to use.

    4. You can look at the typeface from the list above that are free, but they should be ones designers would use.

    5. Choose the best 5 treatments from each name and place each treatment on one (on it's own page.) Take the 5 treatments and then make variations of those 5. So in essence you could have 5 x 5 names = 25 total of logo designs.

    6. Create a few more variations on each page. Make sure they are nicely designed on the page. (01, 02, 03, 04, 05 ----NOTE: These samples include pictorial symbols. This is not what I want you to do just yet. These are just sample of how I want you to layout your type treatments. -Neatly, evenly, and centered on the page - 8.5 x 11)

    7. Save another version of all the things you do as Outlined type and save as .pdf

    8. Place your pdfs in Drop box by 8pm on Thursday night. Label your file as yourname-typetreatment.pdf

Note: Do Not print out just yet. Later, you will print out the type treatments chosen by professor, and use them for your hand sketches.

 

Don't forget to look at these logos for inspiration. (Researched Performing Arts Center Logos)

2. Look at graphic design books on logos.

Go to the bookstore or library and look at logo books.
Look on currated Logo sites
Look for the best logo designs.
(Do Not do a google search for these logos)

Study their shapes, sizes proportionally, colors, and type treatments.
Look at the types of symbols and forms these logos take on.
All logos are in shapes.

.


Other Logos

Effective logos 01

Effective Logos 02

Ineffective Logos

 

 

 

__________________________________________________________________________________________________________________________________________________
Thu 1/31

TBA

 

LOOK At these sketches. These are samples of what your sketches should look like.
---Detailed, clean, tight and strong line.

Homework:

Don't forget to look at these logos for inspiration. (Researched Performing Arts Center Logos)

Part 1: 30 thumbnail sketches of Logo design ideas: Due Tue at the beginning of class.

  • Work on 30 thumbnail sketches of various ideas for your performing art center logo.

  • Process of making thumbnail sketches

    1. Print out your type treatments
    2. With your type treatments create combination mark logo sketches using tracing paper. These combination marks should include the following:
      • Pictorial Symbols
      • LetterMarks
      • Abstract symbols

    3. Also, push your type treatments in your sketches

      • Make some of your type treatments look 3-D
      • Add other lines and outlined effects to your type.
      • Add texture.
      • Try some script
      • Put text in shapes
      • Play with negative space
      • Change some parts of the letters

    4. All sketches should be: ( See sample sketches)

      • Detailed
      • clean
      • tight
      • strong line

5. Make sure you go over any pencil drawings with pen so the sketches are dark.
Or make a xerox copied of them.

Week 3:
__________________________________________________________________________________________________________________________________________________

Tue 2/5

 

Lecture:

 

 

Basic Shapes

  • Selecting points and deleting points.
  • Pen Tool (very important tool)- tutorial
  • Masking option
  • Compound path
  • Pathfinder

Demo: practice the pen tool in illustrator.You must master the pen tool in illustrator.

While in class students will:

Practice the pen tool in illustrator.

Practice #1: Practice what you have learned, based on the demo.
Trace the following: Pen 01, Pen 02, Pen 03

 

Professor will:

  • walk around and look at students sketches.

While waiting for the professor, Student will work on all of the following:
(These practices are graded, so make sure you save what you have done as Practice #1 and Practice #2)

  1. Work on the Practice #1: Pen 01, Pen 02, Pen 03 in Adobe Illustrator.
    (if you did this in my other class already, then just copy the file you already did and place it in Drop box.)

  2. Practice #2: Go through at least 3 of the following tutorials.
    ( A thru N)

    Either work on your own logo or mock up something like what the tutorial uses. Just create something using the techniques and effects in the tutorial. It is recommended that you go through all 13 tutorials, but try to do at least 3 of them for now.

Note:
A, B, and C are very similar. So you can go through all three of these. You will get some of the same techniques but everyone has a different process.

A. Design a Logo using Adobe Illustrator -Tutorial

 

 

B. Creating a Logo in Illustrator

 

C. Designing a simple logo

 

D. Shapes & Pathfinder

 

E. Heart Shape Logo

 

F. -->3D arrows logo adobe illustrator tutorial

 

G. Lustconnect logo

 

H. How to Create 3D Logo in Adobe Illustrator

 

I. The Dreaded Redraw Illustrator Tutorial

 

 

J. Create logo from a sketch

K. Logo reflection

L. Crazy Logo

M. 3-d Logo

 

   
   
Additional tips & techniques you should know about:  

keyboard short cuts

Multiple Art boards

The Tilde trick

Distort

 

 


Homework:

  1. If you have completed your Practice #I and Practice #2, please place in drop Box in a folder called exercises or practices.
    (If you do not finish them, that is fine, you have time to work on these at a later date. These are fillers for you to work on while you are waiting to speak to the Art Director.)

  2. If the art director (professor) asked you to refine or redraw your sketches, then do so.)

  3. Scan your Logo mark sketches (the ones chosen by the Art Director). Make sure they are fairly high resolution.
    Clean up your sketches in Photoshop. You should begin to trace your sketches in Illustrator. But if you are not sure how to do this yet, I will go through this next class.

 

Remember these:

 

Logos

Effective Logos 01

Effective Logos 02

Ineffective Logos

 

__________________________________________________________________________________________________________________________________________________
Thu 2/7

Illustrator

Clean up sketches in Photoshop

    • After you scan your sketches, you will need to clean up your sketches.
    • Position your sketches neatly next to one another by copying each logo sketch, and pasting them on another layer.
    • Keep your exsisiting sketches in the background layer (untouched).
    • Continue to copy and paste each one.
    • Refine some sketches using parts from other sketches. You can make new sketch ideas by combining.
    • erase any extra lines or markings that are not part of the logo design.
    • Bring up contrast and brightness on each one, with out looking too much detail.

Trace Logo symbols

    • Place sketch into Illustrator (Make sure it is embedded and not linked)
    • Change the opacity of the sketch
    • Lock it into a layer
    • Make a new layer
    • Trace using the pen tool
    • Stylize the object using thick and think lines
    • Try not to add color, work with grays for now.

Tips for Illustrator

    • Use the pen to trace
    • Expand to create thick and thin parts of your lines
    • using the smooth tool in illustrator
    • Blob brush
    • Erase and cut parts with Eraser, knife and scissors tools
    • Stroke Attributes (Check this out)
    • Using Appearance panel for stroking text
    • Blend Tool
    • Aligning objects
    • Effects menu
      • Using transform (Effects > Distort & Transform > Transform)
    • Overlapping objects and using Transparency options.

 

 

Homework:

1. Practice #3: (Due Sunday evening by 7pm)
Find 2 tricks or tip about Illustrator (Somewhere online) it can related to creating logos.
Most people will choose the first link in a google search.
So go through a couple of links to find the one that works best for you.

These can be videos or website pages.

Find a site that shows the steps to:

  • 1) Something you did not know about, but you learned from the tutorial.
  • 2) Something cool and interesting.

Send your links to those sites to professor on Sunday evening by 7pm.

2. Work on your logos for Performing Arts Center. (Due in class on Tuesday)

    1. Trace your sketches in Illustrator

    2. Create some new logo (pictorial/abstract symbol) if other ideas come to your mind.

    3. Try your symbols with your type treatments.
      (only use the type treatments approved by Art Director. If you ahve other ideas, you must get approval for type usage.)

    4. Make sure they are placed on the page in a neat and even matter. Like the examples: 01, 02, 03

    5. Place in your logos in drop box as a .pdf (call them yourname-Logo-ideas.pdf)

 

 

 

Week 4:
__________________________________________________________________________________________________________________________________________________
Tue 2/12

Studio time:

Look at your logos. Professor will walk around and look at your logos.

While you are waiting you can do any of the following:

  1. Continue to work on your logos
  2. Work on your practice files
  3. Start your research for your brochure
  4. Start your research for your letterhead and business cards.

 

Talk to professor about your designs. Get these finalized by the end of class. You should have your final designs on 8.5 x 11 sheets to print and look at next class.

 

Homework: For Thursday Feb. 14th

1. FINISH LOGOS:

  • Finish all Logo ideas and place them on pages (like these: 01, 02, 03) and make a PDF.
  • Put in dropBox (Email professor)
  • PRINT OUT these pages

2. RESEARCH STATIONERY:

    • Look at various letterheads and business cards. (See samples: 01, 02)
    • Think about how yours will look.
    • What will go on the letterhead? (What content or information?)
    • Sketch out ideas and gather resources.
    • Borrow techniques and layout from your research.
    • Look at the size of type other designers used.
    • Look at the position of graphics and other content.
    • Think about the objects function. Mailing for the envelop, writing a letter on the letterhead, and how a business card functions when it is handed to another individual.

Performing Arts Brochure

Start your RESEARCH:

  1. Bring in some ideas of size and style of brochure.

  2. Bring samples. .... the samples do not have to be from Art Centers. They just have to be samples of sizes, folds, design, etc. Samples can be digital photographs or actual objects or things you find online. Look in books as well and if you have to take photos of those book pages, do this for your research.

  3. How will the brochure look. Saddle stitch, etc. (you will not be building the brochure, so do not worry about construction.)

  4. You will only have 14 events. I will give you dates for one season (Aug. thru Dec) or
    (Jan thru May). You can do 2 seasons (a whole year if you like) but it is not necessary.

  5. Therefore, you will need to decide which performers you will be using for your brochure. (this is up to you. You choose 14 performers per season.)

  6. Find as much information on your performing arts center. You will have to provide content, about the center you are using.

    Gather all you have researched to show the professor

I will supply the season subscription information. I will also provide information for your order form. (We will be building an order form as well. In an in class exercise.)

 

 

 

Check out this on LPI and screen frequency.

__________________________________________________________________________________________________________________________________________________
Thu 2/14

Put your print out of your logos up on the wall.

 

Look at your FINISH LOGOS:

  • Finish all Logo ideas should be place on pages 8.5 x 11 (like these: 01, 02, 03)
  • These should be in Dropbox but also PRINTED (color or black and white)

 

Talk about your stationery and a branding style sheet for your logo.

Look over Project description Sheet: Project 1: PAC Logo Brand

Illustrator

  • Setting up Multiple Artboards for stationery set.
    • Letter head (8.5 x 11)
    • Business card (2 x 3.5)
    • Envelop (This envelop will depend on the size of your brochure (so hold off on that.)

Looking at: Stationery Systems

Letterhead samples: 01 | 02 | 03

Stationery set Samples: 01 | 02

Look at sizes below.

Setting up multiple art boards for stationery set.

Letter head (8.5 x 11)
(10 or 9 pt. type)

  • Name of company
  • logo
  • address, city, zip code
  • tele., fax
  • website
  • general email

Envelope - #10 business envelope
(4.125 x 9.5 check out this size chart)

    • Name of company
    • logo
    • address, city, zip code
    • website

Business card (2 x 3.5) or 3.5 x 2
(7 pt or 8pt type)

  • Name of company
  • logo
  • name of person whom works at the company
  • job title
  • address, city, zip code
  • tele, fax
  • cell phone of person on the card
  • website
  • Email of person on the card

 

For your FINAL LOGO

Use this exact template PDF

  • Do not make a new document. Open this document up in Illustrator. Place your final logo and the variations in the exact same place as my sample.
  • (You can download one of these and use as a guide: CS4 version.ai | CS5 version.ai )
  • Bring digital file to class on Tuesday

 

 

PRINT OUT SHEET for Thurs. Feb. 21st:
    • Must be printed in color, non glossy, good quality paper and print out.
      This will be hung in class for people to see in the studio.

 

Setting up art boards in Illustrator

 
 

Business cards

 

 

Homework:

Finalize Logo

  1. FINAL LOGO: - Must have this for next class. Tues. Feb. 19th
    • You should have a final logo for your center.
    • Put your logo on one 11 x 8.5 sheet (With color specs.)
    • Design the page as such: Use this exact template PDF
    • Do not make a new document. Open this document up in Illustrator. Place your final logo and the variations in the exact same place as my sample.
    • (You can download one of these and use as a guide: CS4 version.ai | CS5 version.ai )
    • If there is more than one of these logos, then you still need assistance making the decision. So you will have to do more than one of these sheets.

  2. PRINT OUT SHEET for Thurs. Feb. 21st:
    • Must be printed in color, non glossy, good quality paper and print out.
      This will be hung in class for people to see in the studio.

 

Stationery Set

  1. LAYOUT Business Cards: --- Due by Feb. 20th- Wed. Evening- in dropbox
    • Make an illustrator document that has 20 different blank business cards.
    • Design the cards with your logo and all the content listed above.
    • make sure you use the correct type size and correct size of card. (Business card is 2 x 3.5)
    • Also you want to choose simple classic sans serif fonts.
    • Think about a 2 sided card. What would go on each side?

2. PUT IN DROPBOX:

    1. Place your 20 different business cards in the dropbox ---- Due by Feb. 20th- Wed. Evening.
    2. Make sure the file is a PDF.
 

Letterhead samples: 01 | 02 | 03

Stationery set Samples: 01

 

 

 

 

Week 5:
__________________________________________________________________________________________________________________________________________________
Tue 2/19

Studio Time:

Look at your business card designs

Check this new page out for inspiration. Business cards & Letterheads

 

 

Homework:

Finalize Logo

PRINT OUT SHEET for Thurs. Feb. 21st:

    • Must be printed in color, non glossy, good quality paper and print out.
      This will be hung in class for people to see in the studio.

 

Stationery Set

  1. RESEARCH:
    • Look at various letterheads and business cards. (See samples: 01, 02)
    • Think about how yours will look.
    • What will go on the letterhead? (What content or information?)
    • Sketch out ideas and gather resources.
    • Borrow techniques and layout from your research.
    • Look at the size of type other designers used.
    • Look at the position of graphics and other content.
    • Think about the objects function. Mailing for the envelop, writing a letter on the letterhead, and how a business card functions when it is handed to another individual.

  2. LAYOUT Business Cards: --- Due by Feb. 20th- Wed. Evening- in dropbox
    • Make an illustrator document that has 20 different blank business cards.
    • Design the cards with your logo and all the content listed above.
    • make sure you use the correct type size and correct size of card. (Business card is 2 x 3.5)
    • Also you want to choose simple classic sans serif fonts.
    • Think about a 2 sided card. What would go on each side?

  3. PUT IN DROPBOX:
    • Place your 20 different business cards in the dropbox--- Due by Feb. 20th- Wed. Evening
    • Make sure the file is a PDF.

 

 

Performing Arts Brochure:

Start your RESEARCH: (Have samples)

  1. Bring in some ideas of size and style of brochure.

  2. Bring samples. .... the samples do not have to be from Art Centers. They just have to be samples of sizes, folds, design, etc. Samples can be digital photographs or actual objects or things you find online. Look in books as well and if you have to take photos of those book pages, do this for your research.

  3. How will the brochure look. Saddle stitch, etc. (you will not be building the brochure, so do not worry about construction.)

  4. You will only have 14 events. (Aug. thru Dec) or (Jan thru May). Dates should be on a Thursday, friday, or Sat.
    You can do 2 seasons (a whole year if you like) but it is not necessary.

  5. Therefore, you will need to decide which performers you will be using for your brochure. (this is up to you. You choose 14 performers per season.)

  6. Find as much information on your performing arts center. You will have to provide content, about the center you are using.

    Gather all you have researched to show the professor.


 

 

 

__________________________________________________________________________________________________________________________________________________
Thur 2/21

Presentation:

Finalize Logo -Printed

  1. FINAL LOGO:---- Must be printed in color, non glossy, good quality paper and print out.
    This will be hung in class for people to see in the studio.
    • Design the page as such: Use this exact template PDF
    • Do not make a new document. Open this document up in Illustrator. Place your final logo and the variations in the exact same place as my sample.
    • (You can download one of these and use as a guide: CS4 version.ai | CS5 version.ai )
    • If there is more than one of these logos, then you still need assistance making the decision. So you will have to do more than one of these sheets.

Layout Letterhead and Envelope with Business cards

 

Letter head (8.5 x 11)
(10 or 9 pt. type)

  • Name of company
  • logo
  • address, city, zip code
  • tele., fax
  • website
  • general email

 

 

Envelope - #10 business envelope
(4.125 x 9.5 check out this size chart)

    • Name of company
    • logo
    • address, city, zip code
    • website

Letterhead notes:

  • Must have a good amount of white space on the page for a typed letter.
  • Do not use a texture or dark solid color over the whole page. (can not type a letter if there is something distracting)
  • This is a full bleed, so go to the edge of the page for the design.
  • Do not use lines or frame the page with lines or any other decrative element. Rather use elements or lines to guide your eye to content on the page.

 

Envelope notes:

  • Must leave the center and upper right corner free from any important content or graphics. You can have a shape in the upper corner, but this is where the postage stamp will go. As for the middle, this is the mailing information.
  • All the content listed above must be in the upper left corner or on the back side of the envelope.
  • Make sure you include the logo.

 

 

 

Homework:

  1. All logos must be completed (if you are still struggling with this. You need to meet with the professor to finalize this.)

  2. LAYOUT Letterhead and envelop: --- Due by Feb. 24th- Sunday. Evening- in dropbox

    • Design 15 different stationery sets. (these can have the same business cards, but envelope and letterhead must be different.)
    • Make an illustrator document that has a letterhead and envelope.
    • Save as "StationerySet-YourName"
    • Make an additional artboard (or 2) for your business card design.
    • Copy and paste a business card design to your new stationery document.
    • Design the letterhead and envelope to match with the business card.
    • make sure you use the correct type size and correct size of card.
    • Use the same fonts as business card.
    • See above for notes on what not to do.

  3. BRANDING GUIDELINES: (Start on this if you feel comfortable working in side Indesign)

    • Look over this link to see more details on Branding Guidelines Sheet.
      This will give your the steps and what you have to do for the branding sheet.
    • Start to gather all the elements listed.
    • If you choose to include extra elements, like sigange or clothing or other products your logo will appear on, then please start gathering the contentt for this.

 

 

 
 

 

 

Week 6:
__________________________________________________________________________________________________________________________________________________
Tue 2/26

Demo:

Setting up your stationery in Indesign

*Make sure your .ai files are in the same folder as your InDesign file.

 

Stationery System

  • Save your Illustrator files for the stationery, as .pdf files with crop marks.

  • Create an InDesign document on an 11 x 17 or 17 x 11 page

  • Place all your elements (Do not copy and paste.) Do not size down till all your artboards (business card, letterhead and envelop) are placed.

  • Size all three down together.

  • Place them in a layout that works best with your designs.

  • Make drop shadows or line strokes for the frames of your pages.
    • You can put a very small stroke (.5)
    • drop Shadow, very light. (Do not use the default settings. Make the shadow softer and lighter. Around 20-15%)

The Layout should have the following on your 11 x 17 or 17 x 11 page.

    • your name in Sans Serif typeface, 10 pt.

    • A brief description of the project. (In one sentence) 10pt type size. (please make sure you spell check. )

    • Both should be placed flush left or flush right in the lower left or lower right corner.

    • Name and description must be .5 from the bottom and .5 from the bottom and side of the page.

    • These can be scaled down, just make sure they are proportional:
      • Business card (2 x 3.5)
      • Letterhead (8.5 x 11)
      • Envelope (4.125 x 9.5)
      • The Logo

 

Studio time:

Look at your letterhead, envelope, and business card designs

 

Homework:

  1. All logos must be completed (if you are still struggling with this. You need to meet with the professor to finalize this.)

  2. Letterhead, envelope, and Business card designs: Decide on the one design you are going to use and lay this out in indesign.

    Due in DropBox and in class: Due by Thursday Feb. 28th
    • FINAL STATIONERY LAYOUT: Digital version 11 x 17 (see above for steps)

      • Your final Stationery Layout using the program InDesign
      • (Print out due- Next Thursday March 7th)


Look over the sheet for your branding guidelines.
Gather all the elements listed.

 

Business cards & Letterheads

 

Letterhead samples: 01 | 02 | 03

Stationery set Samples: 01

 

__________________________________________________________________________________________________________________________________________________
Thur 2/28

Due today:

FINAL STATIONERY LAYOUT: Digital version 11 x 17 (see above for steps)

  • Your final Stationery Layout using the program InDesign

Demo/lecture

Talk about the branding guidelines section of your project

  • Layout your information in an InDesign document on an 11 x 17 or 17 x 11 page
  • Place all your elements in your new InDesign document.
  • Making drop shadows or line strokes in InDesign.
  • Make sure you have a .5 blank white boarder around the edge of the layout.
  • Put the following in one of the corners of your page: Designed by: Your Name

Studio time:

Get some feedback or advice from professor on your stationery layout.

PUT YOUR STATIONERY IN DROP BOX AS --- .PDF

Homework: Due on Tuesday

  1. PRINT OUT: final stationery (from the InDesign File)
    You must get approval of your InDesignFile from professor by email before you print the sheet out.
    (If it is not approved and you print, it will have to be printed again.)


  2. Begin to Layout your branding guideline set using the program InDesign
    Work on steps #1 and #2 in the following link: branding guidelines section of your project
 

 

 
Week 7:
__________________________________________________________________________________________________________________________________________________
Tue 3/5

Due today:

PRINT OUT------ FINAL STATIONERY LAYOUT: Digital version 11 x 17
Your final Stationery Layout using the program InDesign

Lecture Demo:

InDesign:

 

Setting up a grid

 

 

 

Important features

  • Setting up grids
  • Using layers
  • Dynamic Spelling
  • Fit Picture in Frame
  • Hanging punctuation: Aligning quotes outside of a the line
  • Optical Margin Alignment: Story option
 

Packaging your file:

 

Homework: Due Thursday by 3pm --- put in dropbox

  1. Packaged folder: Digital layout of your branding guideline set using the program InDesign
    Work on step # 3 of branding guidelines section of your project
    Make sure you have completed steps #1 and #2 before you layout your sheet.

    You should have a grid structure using columns and margins.

  2. Your file should be packaged with fonts and links. (graphics)
    If you are using PC fonts please make sure you make a version that is outlined.

Send Via Email before class on Thursday

Performing Arts Brochure:

  1. Email the following information to professor.
  • Dates and list of performers on specific dates for your season brochure:
    • You will only have 14 events. (Aug. thru Dec) or (Jan thru May).
    • Set the dates and year for your events. Dates should be on a Thursday, Friday, or Sat.
    • You can do 2 seasons (a whole year if you like) but it is not necessary.
    • (If you are not sure about the order of the performers, you can always switch them around. But for now, have a list of the name of the performer, date and time.)
    • Send the professor an email of these, by Wed.

RESEARCH: (Have samples)

  1. Bring in some ideas of size and style of brochure.

  2. Bring samples. .... the samples do not have to be from Art Centers. They just have to be samples of sizes, folds, design, etc. Samples can be digital photographs or actual objects or things you find online. Look in books as well and if you have to take photos of those book pages, do this for your research.

  3. How will the brochure look. Saddle stitch, etc. (you will not be building the brochure, so do not worry about construction.)

  4. You will only have 14 events. (Aug. thru Dec) or (Jan thru May). Dates should be on a Thursday, friday, or Sat.
    You can do 2 seasons (a whole year if you like) but it is not necessary.

  5. Therefore, you will need to decide which performers you will be using for your brochure. (this is up to you. You choose 14 performers per season.)

  6. Find as much information on your performing arts center. You will have to provide content, about the center you are using.

    Gather all you have researched to show the professor.

 

 

 

 
__________________________________________________________________________________________________________________________________________________
Thur 3/7

Lecture Demo:

InDesign

 

Homework:

1. Rework your branding guidelines set using the program InDesign

2. Place in Dropbox by Sunday evening. a .pdf of your branding layout.

 

 

 

Week 8:
__________________________________________________________________________________________________________________________________________________
Tue 3/12

 

Begin to prepare for your brochure design. (Project #2: Brochure Design)

Figure out the size of the brochure.
Here are some sizes:

6 x 9 or 9 x 6

9 x 9.5

6 x 10.5

6 x 11

6 x 7.75

6 x 8.25

 

5.75 x 9

7.5 x 9.5

8.75 x 8.75

9 x 11

9.5 x 8.75

 

Strong effective Performing Arts samples:

Not well designed Performing Arts samples:

Brochures - not PAC

 

Homework:

  1. PRINT OUT: branding guidelines project
    • Put somewhere on the page (designed by: Your Name) - do not put Art354
      (You must get approval before your print.)


  2. Begin to layout your performers in your Brochure Design.
    You can layout at multiple performers on one or 2 pages or you can layout one performer per page.
    Should be organized either as a series, or by date.
    You will need to include a calendar, or season at a glance page/spread. So you might want to set that up too.


 

Secret to street pole banners

Banners as art

Art Museum Visual branding

__________________________________________________________________________________________________________________________________________________
Thurs 3/14

Guest- Panel Discussion

 

Due:

PRINT OUT branding guidelines project

• Put somewhere on the page (designed by: Your Name) - do not put Art354
(You must get approval before your print.)


 

Week 9:
__________________________________________________________________________________________________________________________________________________
Tue 3/19

 

Demo: Basic InDesign

 

Setting up pages

  • facing pages for magazines
  • Put in a bleed

Master page Items

 

 

Global preferences vs. local preferences

  • Change to inches
  • Change greeking (Display & Performances)
  • Change colors of margins and guides

Margins and columns

  • set up your margins to be no less than .25 on the outside and .5 on the inside
  • Make sure you have 6, 8, or 12 columns
    (Different types of grids)
 

Working with text

  • Bringing text into indesign from an .rtf or .doc or .docx
  • Making text flow from one column to the next.
  • Making 2 column text boxes.
  • Changing typefaces
  • Making the title of the article in a new text box. (Separate words for flexibility.)

Images

  • Putting images in Shapes- like outlined text
  • Add textures to backgrounds-Applying modes to texture
  • Using the Gap Tool to change the gaps between pictures
  • Changing corners of image frames
 

 

Background, Shapes & transparency

  • Making shapes using the pen tool
  • Bring shapes from Illustrator
  • Finding free vector shapes online
  • Making boxes have different options- transparency & modes
 

 

 

 

 

 

SETTING UP YOUR PAC BROCHURE: INDESIGN LINKS:
  • Make sure it is Facing pages.

  • Put in a bleed and slug

  • set up your margins to be no less than .25 on the outside and .5 on the inside

  • Label each page with the name of the performers.

  • Set up your page numbers in the master pages

  • Prepare all your final photos as .psd files. You can first work with .jpgs, but if you change the image in anyway, you need to save each image as .psd.

(Eventually you will need to making all the photos .psd and 266 ppi.) This will be explained.

 

Homework:

Read article on resolution: Page 01 | Page 02

Practice #4: Submit in DropBox by Thursday night.

Your beginning layouts for Brochure Design as .pdf

This should be in your files:

PRACTICE #4: requirements
  • (Work in RGB for now)

  • Set up a grid structure with margins and columns

  • Set up an indesign document with a pagination, the page numbers should be created in the master pages. (You should have done this already)

  • All pages should have titles for what will be on each page/spread.

  • Place images and text for 2 spreads (4 pages). Should be designed with your performers and text/copy. Check out the samples of brochures.

  • Try different typefaces out in your designs

  • Must be done in InDesign.

 


 
 
__________________________________________________________________________________________________________________________________________________
Thur 3/21

Due: PDF in DropBox for Practice #4.
(Please label a folder called Practice #4 and place the PDF inside)---see above for details.

Studio time:

  • Work Time
  • Professor will look at your pagination for your brochure.

  • Work on your brochure designs using InDesign (Project #2: Brochure Design)

    Remember the sizes: (you need to use one of these sizes. ...NO 8.5 x 11)

    Samples from the VPAC

    SIZES THINGS YOU NEED TO DO:

    6 x 9 or 9 x 6

    9 x 9.5

    6 x 10.5

    6 x 11

    6 x 7.75

    6 x 8.25

     

    5.75 x 9

    7.5 x 9.5

    8.75 x 8.75

    9 x 11

    9.5 x 8.75

    • Layout your performers images in InDesign. You can layout at multiple performers on one or 2 pages or you can layout one performer per page.

    • Should be organized either as a series, or by date.

    • You will need to include a calendar, or season at a glance page/spread. So you might want to set that up too.

 

Homework:

Practice #5: Create 4 different variations of 2 spreads for Brochure Design as .pdf

Submit in DropBox by Sunday Night.

This should be in your files:

 
  • 4 different files, each files should have at least 2 spreads with a different cover design for each design solution.

  • Should be 4 different .pdfs with 4 different design ideas.

  • These should have a totally different look and feel.

  • Place each design set in dropBox as .pdfs

  • These should be low resolution .pdfs

 

Samples from the VPAC

Week 10:
__________________________________________________________________________________________________________________________________________________
Tue 3/26

DUE:
Practice #5:
Create 4 different variations of 2 spreads for Brochure Design as .pdf

Look at students' designs.

 

Homework:

1. Continue to work on your layouts for your brochure. Here are some samples to look at from the VPAC.
Have a strong direction and get feedback from professor.

2. Make sure you have this pagination of your brochure: You will need the following. These do not have to be in this order, but should be thought out logically.

    • Cover
    • Table of Contents
    • Welcome letter
    • All 14 performances
    • Map/ location/ directions
    • Patron information (Subscription)
    • How to order tickets
    • Order Form --- Please leave a space for this. This will be a class in the next couple of week.
    • Back cover for mailing

Note: Some of these items will be on 1 page, some on 2 pages. This depends on the copy and what you want to do with your designs. Plus your document must be in sets of 4, so it depends on the page count as well.

  • Ordering information
    • How will the people order tickets?
      You will need to find on the current website ordering information for your performing arts center.
      • You need: telephone, email address, website, etc.

Designers typically show a pagination sheet that shows what elements go on what pages. Here is an example of a pagination for a branding book.

* Note: This pagination is typically layed out in a clean and consistent manner. This means the text would be in the same location on every page. The page numbers would be on the outside margins of the pages. The typeface would be a classic typeface (Sans Serif is always the best solution). The orientation (Size) is always the same as the actual layout size. Designers use color in the type or on the page to indicate sections, ads, or articles.

3. Go through the following videos:
If you know what the presenter is talking about in the tutorial, then skip to the next video to learn something new.

 

Glyphs (2 minutes)
Drop Caps (4 minutes)

Paragraph-level Formatting ( 6 min) |

 

Basics of Paragraph styles (8 min)

Character-level Formatting ( 5 min)

CS5- top 10 typography tips - Part 1 (9 minutes)

 

Transparency & Effects (2 min)

CS5- top 5 new features (7 minutes)

 

   

 

 

 

 

 

 

 

 

Wrapping Text

Understanding text wrap (9 min)

How to work with Images ( 20 min)

Placing Graphics from Illustrator to InDesign ( 5 min)

 

__________________________________________________________________________________________________________________________________________________
Thur 3/28

Studio Day

 

Designing a postcard - Front and back:

See samples of designs of postcards and adverts
Design a 6" x 9" postcard for a series of events.

4 pdf's of 4 different designs. ---based on the same look and feeling as your brochure (this postcard should match the design of your brochure.)

Front: (images, names, and dates) See my sample: front

A. You can choose, 3-5 events in chronological order- like November events or November and October events.
or
B. You can do a postcard for a series of 3-5 events. (Like all dance, or all spoken word, or all jazz, or all grass roots, etc)

Back: Make sure it has the following: See my sample: Back

  1. address
  2. Your logo for the PAC
  3. Telephone number, website
  4. A list of the events you are featuring.
  5. Ticket master logo, and any sponsor logos
  6. The stamp area should read like the example (Non Profit Org U.S. Postage PAID Name of center.)

Notes:

  1. Do not: Put a box where stamp is and not have the paid info.
  2. Do not: Put lines in where address goes. this is what you see on travel postcards, not on professional postcards
  3. Make sure you leave space for the mailing address for the sender.
  4. This is a full bleed, so go all the way to edge with graphic and pictures, but keep a margin for all copy/text

See samples

Homework:

1. Continue working on Brochure Design

Remember to look at samples

 

2. Work on Postcard design- Front and back
6" x 9" postcard for a series of events. - 4 pdf's of 4 different designs. this must be based on the same look and feeling as your brochure.

A. You can choose, 3-5 events in chronological order- (like November events or November and October events.)

or

B. You can do a postcard for a series of 3-5 events. (Like all dance, or all spoken word, or all jazz, or all grass roots, etc)

The postcard must have a back that is able to be mailed but has information about the events. See example for details:
See my sample: front | Back

 

3. Go through the videos. If you need extra help, make an appointment with professor.

 

Samples from the VPAC

 

__________________________________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________________________________
Week 11:
   
__________________________________________________________________________________________________________________________________________________
Tue 4/2

Demo:

Working in Photoshop.

Talk about: Street banners:
This is the next part of your branding of the performing art center. You will need to design street pole banners for your performing art center. The banner should not advertise one event, but rather a whole season or series.

Secret to street pole banners | Banners as art | Art Museum Visual branding

You will need to design: (see samples)

    1. 1 single street pole banner (stands alone)
    2. Two additional street pole banners that work together (2 side by side)

Size:

Because you are not printing, the size you are using is 10% of the actual size.

Choose one size and make all your banners using that size.

  1. Your size: 3.5" x 7.2"
    (actual Size: 35" x 72")

  2. Your size: 3.5" x 9.5"
    (Actual Size: 35" x 95")

  3. Your size: 3" x 9.9"
    (Actual Size: 30" x 99")

 

Homework:

1. Research other street pole banners. Look at existing street pole banners. How are they structured?

2. Design these banners using the same style and look as your brochure and postcard.

3. Finish Postcard. Get approval from instructor on your final layout. You must email instructor for approval.

4. Continue working on Brochure Design

 
 

 

 

Samples to look at from the VPAC.

 

 

 

__________________________________________________________________________________________________________________________________________________
Thur 4/4

Work Day

  • Get approval for your banners from instructor.
  • Get approval for postcards from instructor.
  • Work on banners and postcards in class.

Homework:

1. Have 5-6 total design ideas of your banners for after spring break. DO NOT Come without them. I will be really disappointed. Plus I will mark you down a grade.

2. Finish Postcard. Get approval from instructor on your final layout. You must email instructor for approval.

 

 

---Spring Break---

Check out these:

 

Magazine Table of Contents (16 min)

 

Go through these videos

Packaging Your layouts (2 min)
Transparency & Effects (2 min)

 

InDesign CS 5.5 from Start to Finish (14 minutes)

 

 

Drop Caps (4 minutes)
Applying Hanging Punctuation (4 minutes)

 

 

 

Text Wraps (8 min)

 

CS5- top 5 new features (7 minutes)

 

 

 

CS5- top 10 typography tips - Part 1 (9 minutes)

 

 

 

 
 
Week 12:
   
__________________________________________________________________________________________________________________________________________________
Tue 4/16

I will walk around and see where you are in the projects.

While I am seeing you please do the following:

On teacher's station, or USB drive being passed around, put the following in a folder with your name on it:

  • pdfs of your postcards
  • pdfs or your banner ideas
  • pdfs or your brochure layouts

 

Homework:

1. Check out the following:

Videos on Paragraph Styles 01 | 02

Character styles.

Videos on Character Styles 01

 

2. Work on your brochure to complete all the elements. This will be due in one week. Remember the following content needs to be in the brochure:

These do not have to be in this order, but should be thought out logically.

    • Cover
    • Table of Contents
    • Welcome letter
    • All 14 performances
    • Map/ location/ directions
    • Patron information (Subscription)
    • How to order tickets
    • Order Form
    • Back cover for mailing

Note: Some of these items will be on 1 page, some on 2 pages. This depends on the copy and what you want to do with your designs. Plus your document must be in sets of 4, so it depends on the page count as well.

  • Ordering information
    • How will the people order tickets?
      You will need to find on the current website ordering information for your performing arts center.
      • You need: telephone, email address, website, etc.

 

 

 
__________________________________________________________________________________________________________________________________________________
Thur 4/18

Demo

No working on anything in class but what is in demo. Ask questiosn if you are not sure what is being presented.

Setting styles inside InDesign

  • Apply paragraph style and character styles to your performing arts brochure.
  • Package your indesign files and have ready to see for next Monday
  • Professor will check to see if you have applied the paragraph and character styles to your document.

Creating an Order Form in Indesign for your performing arts center

  • You will be creating this order form using Indesign
  • Next week I will show you how to make the order form interactive using Acrobat.
  • Therefore the order form should be simple, no images in the background and it should have a grid and structure.

Your Order form should fit on 1 or 2 pages. If your pages are small, then you might want to consider a fold out Order Form.

 

Here are some samples of order forms:  

01-a | 02-a | 03-a | 04-a

Hylton Center order form

 

Sandler Center order form

CSUN Valley Performing Arts Center Order form

Bravo Performing Arts Center order form

 

Check out htis order form as a guide: Single OrderForm.png | Single OrderForm.pdf

Main elements of your order form page: Here is a MSWord File
  1. Title of the page : Order Form

  2. Ticket section of the order form:
    • Columns for the following:
      1. Event name
      2. Event date and/or Time
      3. Event Price A
      4. Event Price B
      5. Number of Tickets - QTY
      6. Total

  3. Rows for the following:
      1. Title bar
      2. Performer 01
      3. Performer 02
      4. Performer 03
      5. Performer 04
      6. Performer 05
      7. Performer 06
      8. Performer 07
      9. Performer 08
      10. Performer 09
      11. Performer 10
      12. Performer 11
      13. Performer 12
      14. Performer 13
      15. Performer 14
      16. Subtotal


2. Payment Section (9 rows, 7 columns)

  1. Name
  2. Address
  3. City _ State _ Zip
  4. Day Phone _ Evening Phone
  5. Check here to recieve emails _ Email
  6. Bill my card _ Amex _ MC _ Visa _ Discover
  7. Card Number
  8. Expiration Date
  9. Signature

3. Other sections
      1. Handling fee
      2. Any other items such as donations, or discounts
 
 

To practice more on tables see the following videos for extra help:

Creating Tables CS6 | Tables with Math |

Homework:

1. Have your brochure layouts completed by Tuesday. We need to have this completed so we can start on some interactive features.

  • Apply paragraph style and character styles to your performing arts brochure.
  • Package your indesign files and have ready to see for next Monday
  • Professor will check to see if you have applied the paragraph and character styles to your document.
  • Work on an order form in InDesign- Does not have to be completed. But should be experimented with. Maybe look at other order formers and mimic those forms. Order Forms should have the above information. You can sketch it out first and run it by me to make your process much easier.

 

2. Place PDFs in your dropbox by Monday Evening.

3. Bring the packaged file to class on Tuesday.

Professor will show you how to prepare your file for press. All images in your brochure must be in the links folder in your packaged file. If you are not familiar with packaging your file, click here for a break down.

 

Remember the following content needs to be in the brochure:  

These do not have to be in this order, but should be thought out logically.

    • Cover
    • Table of Contents
    • Welcome letter
    • All 14 performances
    • Map/ location/ directions
    • Patron information (Subscription)
    • How to order tickets
    • Order Form
    • Back cover for mailing

Note:
Some of these items will be on 1 page, some on 2 pages. This depends on the copy and what you want to do with your designs. Plus your document must be in sets of 4, so it depends on the page count as well.

  • Ordering information
    • How will the people order tickets?
      You will need to find on the current website ordering information for your performing arts center.
      • You need: telephone, email address, website, etc.


 

 

Week 13:
   
__________________________________________________________________________________________________________________________________________________
Tue 4/23

Due- your brochure layouts completed.

Please bring a packaged file to class. You must have a packaged file for this class as professor will be talking about how to prepare your file for print.

Demo

PREFLIGHT CHECK LIST

  • Document Size: Check sto make sure it is the correct size.
  • Safe zone: Check your safe zone (margins to make sure text is not in the safe zone)
  • Bleeds: Make sure all images and graphics that go to the edge of the page are pulled over the edge to the bleed guide.
  • Fonts: check to make sure they are loaded properly.
  • Color: All colored type and graphics need to be in process (CMYK). Should not be RGB or Sot color (Pantone)
  • Links- Update or missing: You need to check your links to see if there is no missing symbol or update symbol
  • Links- Color: All images should be CMYK
      • If you change the color mode, and the file is in .jpeg, do not save over it as .jpeg, but make it .psd.
      • I always convert all my images to .psd
      • If I want to keep a file that has a lot of layers, I back up the file in a working folder. But I usually will flatten all layers
      • Update those images in the links panel of indesign.
      • Make sure you delete any of the extra images that are .jpg (keep any .pdfs, .eps, .ai, or .psd files)
  • Links- resolution/percentage: You want to make sure that your images are at 100% and at the 266ppi resolution.
      • 266ppi is the standard resolution for printing brochures and magazine.
      • Edit each file to the correct percentage. (Will discuss this.) It is a good idea to make your images at 100%, but it is not essential.
      • The key is to look at the "effective ppi" in the links panel. This should be no less than 266.
      • If you are finished with the editing of these images, you want to make sure you flatten the image. (But before you do that, save your unflattened-layered image in another working folder, incase you have to go back and re-edit.
      • Make sure you update your links in the links panel.

Homework:

1. Prepress Essentials
#1 of 6
#2 of 6
#3 of 6
#4 of 6
#5 of 6
#6 of 6 -packaging

2. Get your postcard, banners and brochures together. Thursday will be a work day.

 

 

 

 

__________________________________________________________________________________________________________________________________________________
Thur 4/25

work day

 

 

 


Week 14:
   
__________________________________________________________________________________________________________________________________________________
Tue 4/30

Work Day.....

Last minute change in plans.

 

Homework:

1. For Next class: (thursday)

1. Bring your packaged file.

This should be a duplicated version of your brochure.
The images will need to be RGB and resized, so do not prep this file for print. Instead we will use this for interactivity.

2. Bring a video taht you can use in your layout. There maybe one in the dance performances folder.

2. Due on Exam day: (So you may want to get this together.)

Print --- Final Brochure and Postcard:

S3 sheets (11x17 paper) of your strongest layouts. (Cover + Layout or any 2 layouts on each page. )
Create a high resolution PDF no compression and down sampling .
Place the low resolution version (smaller than 4 MB in the Drop Box)

The final layouts must have the following items on your pages:

      1. best spreads from your brochure (must have cover and the order form pages)
      2. Postcard (Front and Back)
      3. Logo on one of the pages
      4. your name in Sans Serif typeface, 10 pt.
      5. A brief description of the project. in one sentence same type size. (please make sure you spell check. )
      6. Both should be placed flush left or flush right in the lower left or lower right corner.
      7. Name and description must be .75 in from the bottom and the edge of the page.

3. Finish up your banner and post card


 

seating charts
Thur 5/2

Interactive Brochure

Here are my notes 01 | Notes 02 | Notes 03 for my demo on interactivity in Indesign.

  • (these notes are really for my purpose. I went through them and made them more detailed. But they are not useful if you are not watching the demo in class.)
  • You can print them out or open them up to follow along with me.

You might want to set up your panels to look like this. (Panels layout)

 

Here is a little article online that gives you the Intent (print vs web) in the new Document Setup.

 

Please have your packaged file in class today. You must have a packaged file for this class as professor will be talking about how to prepare your file for print.

 

 

CS5- top 10 typography tips - Part 2 (11 minutes)

Interactive Attributes

 

 

Homework:

1. Practice the interactive features you have learned in class

2. Bring all your files from the class ready to layout in an interactive portfolio.

This is what you need for your portfolio in this class:

Interactive portfolio

  • Navigation system (Including buttons with rollover states and buttons that go to a destination or page.)
  • Some small (not so flashy) animation
  • Must be designed with sans serif typeface
  • Clean simple layout (not bulky and unorganized)
  • Cover page
    • Name and contact information (do not put the class name.)
  • All the work from this class.
    • Postcard
    • Brochure (At least 3 screens showing the best pages from the brochure.)
    • Order Form
    • Logo
    • Stationery
    • Branding Guidelines
  • You can include work from other classes but not require
  • Last screen: name and contact info

 

3. Finish up your banner and postcard

4. Go through these videos to prepare your files for print.

Prepress Essentials
#1 of 6
#2 of 6
#3 of 6
#4 of 6
#5 of 6
#6 of 6 -packaging


 

 

 

 

 

 

 

 

 
__________________________________________________________________________________________________________________________________________________
Week 15:
   
__________________________________________________________________________________________________________________________________________________
Tue 5/7

----

Interactive:

Making your portfolio pages interactive.

Notes 01 | Notes 02 | Notes 03 | Making interactive Portfolio

Some examples of portfolios:

Sample01 | Sample 02 | Sample 03 |

38 Impressive Graphic Design Portfolios

50 excellent Portfolios

website portfolio 01 | website portfolio 02 |

 

Here is some videos for prepping files

You can check out a series of videos that help you prep your files for printing.
(See the links Pre press Essentials to the right)

Don't forget!

Interactive portfolio of samples of your work from this class. PDF or .SWF files should have the following.

  • Cover page
    • Name and contact information
  • All the work from this class.
    • Postcard
    • Brochure (At least 3 screens showing the best pages from the brochure.)
    • Order Form
    • Logo
    • Stationery
    • Branding Guidelines
  • You can include work from other classes but not require
  • Last screen: name and contact info

 

1. Print --- Final Brochure and Postcard:

Set up all your items on 11 x 17 pages in InDesign. (at least 3 print outs)
Create a high resolution PDF no compression and down sampling .
Place the low resolution version (smaller than 4 MB in the Drop Box)

The final layouts must have the following items on your pages:

    1. best spreads from your brochure (must have cover and the order form pages)
    2. Postcard (Front and Back)
    3. Logo on one of the pages
    4. your name in Sans Serif typeface, 10 pt.
    5. A brief description of the project. in one sentence same type size. (please make sure you spell check. )
    6. Both should be placed flush left or flush right in the lower left or lower right corner.
    7. Name and description must be .75 in from the bottom and the edge of the page.
  Advanced stuff

 

Homework:

  1. Print --- Final Brochure and Postcard:

    S3 sheets (11x17 paper) of your strongest layouts. (Cover + Layout or any 2 layouts on each page. )
    Create a high resolution PDF no compression and down sampling .
    Place the low resolution version (smaller than 4 MB in the Drop Box)

    The final layouts must have the following items on your pages:

      1. best spreads from your brochure (must have cover and the order form pages)
      2. Postcard (Front and Back)
      3. Logo on one of the pages
      4. your name in Sans Serif typeface, 10 pt.
      5. A brief description of the project. in one sentence same type size. (please make sure you spell check. )
      6. Both should be placed flush left or flush right in the lower left or lower right corner.
      7. Name and description must be .75 in from the bottom and the edge of the page.

  2. Outlined .PDF file of the logo for performing arts center

  3. Packaged folders (Links and Fonts) of the following:
    • Stationery
    • Branding Guidelines
    • Postcard
    • Brochure
    • Order Form

  4. Interactive portfolio of samples of your work from this class. PDF or .SWF files should have the following.
    • Cover page
      • Name and contact information
    • All the work from this class.
      • Postcard
      • Brochure (At least 3 screens showing the best pages from the brochure.)
      • Order Form
      • Logo
      • Stationery
      • Branding Guidelines
    • You can include work from other classes but not require
    • Last screen: name and contact info.

Prepress- prepping design:

Finalization of your layouts:

  1. Paragraph styles: Making sure your paragraph styles are applied to your body copy.

  2. Page numbers: make sure you have page numbers

  3. Margins: Check to make sure all margins and guides are consistent through out your document.

  4. Safe zone: Check out your safe zone and make sure there is no text in your margin areas.

  5. Hyphenation: Fix any hyphenations.

  6. Widows, orphans and rivers: Check and fix any copy that is a widow or orphan. But also make sure you do not have any rivers of space. To fix this: (Tighten Kerning on lines of text to make text flow better.) (Use soft return-shift-Return, to move text down to adjust the flow)

  7. Spelling: Make sure your check your Spelling.

  8. Align to the Grid: Make sure all your text columns are align to a grid.

  9. Preview the layouts: Make a PDF and look at every detail int he PDF. Also it is a good idea to print out the document and look at all the details.

  10. Covert all your colors of your shapes and type from RGB or spot colors to CMYK. (you should have made some saved colors in your swatches.)

  11. Setting up bleeds and pull images and graphics over to the bleed guide.

 

 

Prepping File for Print:

  1. Package: First, you want to package your file. (Make sure you trash the file you were working on and use the new packaged file.

  2. Bleeds: Make sure all images and graphics that go to the edge of the page pull over the edge of the page to your bleed guide line.

  3. Fonts: check to make sure they are loaded properly.

  4. Color Type and Graphics: All colored type and graphics need to be in process (CMYK). Should not be RGB or Sot color (Pantone)

  5. Links: You need to check your links to see if there is no missing symbol or update symbol

  6. Links- Color: All images should be CMYK
  • If you change the color mode, and the file is in .jpeg, do not save over it as .jpeg, but make it .psd.
  • I always convert all my images to .psd
  • If I want to keep a file that has a lot of layers, I back up the file in a working folder. But I usually will flatten all layers
  • Update those images in the links panel of indesign.
  • Make sure you delete any of the extra images that are .jpg (keep any .pdfs, .eps, .ai, or .psd files)

7. Links- resolution/percentage: You want to make sure that your images are at 100% and at the 266ppi resolution or at least the effective ppi is 266.

  • 266ppi is the standard resolution for printing brochures and magazine.
  • Edit each file to the correct percentage. (Will discuss this.) It is a good idea to make your images at 100%, but it is not essential.
  • The key is to look at the "effective ppi" in the links panel. This should be no less than 266.
  • If you are finished with the editing of these images, you want to make sure you flatten the image. (But before you do that, save your unflattened-layered image in another working folder, incase you have to go back and re-edit.
  • Make sure you update your links in the links panel.


This process of making the ppi correct is done by going back and forth between inDesign and Photoshop.

    • You need to copy the % in inDesign
    • Launch the image through the links panel
    • Your image should be in Photoshop and go to image size and change the ppi to 266. (Make sure you have the Resample Image is not checked)
    • Click ok
    • Now go back to the image size and change to percent and make the image the same percent as the one listed in indesign.
    • save and go back to InDesign
    • Do this for all your images. (Watch out if you have duplicated. this could mess up one image and not the other)

 

seating charts
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Thurs 5/9

Work on your Portfolio of all your work. Remember the portfolio file must be interactive.

Homework:

Due on Exam day:

1. Print outs on 11 x 17 (see below for what is due)

2. PDF of all your documents (see below)

3. Packaged files of all your documents (see below)

4. Interactive portfolio of all your work. (See below for the list.)

DO NOT BE LATE FOR EXAM

Must be on time, at 8pm sharp.
Door will be shut and locked and you can not enter.
No exceptions!!!!!!!


But the ones I think you should check out the following ones below.)

Linked Images

 

Bleeds

 

InDesign Linked Files

 

Package a project with InDesign
Packaging Files with Adobe Indesign

 

 
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Week 16:
Exam Week  
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Thurs 5/16

Exam

schedule from 8pm - 10 pm on Thursday May 16th

Don't be late. Don't be absent.

Everything is due on this day.

Must submit on Teacher's station or on Disk the following:

  1. Print --- Final Brochure and Postcard:

    3 print out sheets (11x17 paper) of your strongest layouts. (Cover + Layout or any 2 layouts on each page. )
    Create a high resolution PDF no compression and down sampling .
    Place the low resolution version (smaller than 4 MB in the Drop Box)

    The final layouts must have the following items on your pages:

      1. best spreads from your brochure (must have cover and the order form pages)
      2. Postcard (Front and Back)
      3. Logo on one of the pages
      4. your name in Sans Serif typeface, 10 pt.
      5. A brief description of the project. in one sentence same type size. (please make sure you spell check. )
      6. Both should be placed flush left or flush right in the lower left or lower right corner.
      7. Name and description must be .75 in from the bottom and the edge of the page.

  2. Outlined .PDF file of the logo for performing arts center

  3. Packaged folders (Links and Fonts) of the following:
    • Stationery
    • Branding Guidelines
    • Postcard
    • Brochure

Order Form

  1. Interactive portfolio of samples of your work from this class. PDF or .SWF files should have the following.
    • Cover page
      • Name and contact information
    • All the work from this class.
      • Postcard
      • Brochure (At least 3 screens showing the best pages from the brochure.)
      • Order Form
      • Logo
      • Stationery
      • Branding Guidelines
    • You can include work from other classes but not require
    • Last screen: name and contact info.

 

 
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