- What magazine
will the Advert be placed.
Choose a magazine that you think is well designed and has a good size.
Measure the size of the magazine. (Can not be 8.5 x 11 if it is then you make a change to the size for the sake of the magazine style).
- Is this a car advertisement or a fashion based advert?
- What brand or type of brand will you be focusing on?
- Can you find a high quality logo for your brand? (This will be needed.) In some cases it will need to be scanned and then recreated or retouched.
- Think about how a part of the advert can move (2D movement might be applied.)
- Your advert will be seen in a magazine for print and a magazine on an iPad/ tablet device, so you will need to do 3 versions (one for print- 2 page spread) (one landscape and one portrait). So how will that work?
- What are the sizes and dimensions of these adverts based on the magazine? You will need to research this information?
- Collect various (15-30) backgrounds to use, environments, like landscapes, cities, buildings, etc. These must be high resolution, so in some cased you may need to scan from photographic books. But look for wallpapers and high resolution images on line.
Mood board for your brand
11 x 17
For automotive or fashion advertisement and Website
- This should be designed and properly labeled for each
- This should be one page 11 x 17 with multiple images, graphics and typography. You will need to include the logo of your brand.
- Don't use type that is too large but do not use type that is too small.
- You are designers, so make it look good. Presentation is everything. Make sure the presentation works.
Contents of Moodboard:
(Only choose examples based on the direction you want to go. Use the examples to explain the look and feeling of your advert.)
- Collection of images: Use images that show the culture of the brand. What do these people look like? Age, gender, what they would read. What artwork would they like? Backgrounds, models, cars, environments, etc.
- Examples of the style,
These examples are stylistic features seen in other types of advertising or graphic design. Patterns, posters, graphics or other ads that are not the same type of brand but have a look and feeling you are trying to portray. Stylistic samples provide the client (myself) a better idea of what you are thinking about. A mood, a look, a direction.
- Color/Texture: Include color swatches and texture. You can include fabric shots or background textures. All these should reflect the brand image. Is it grungy, or sophisticated? Is it dark and warm or is it light and airy?
- Your ideas for tag-lines: What are some tag-lines for your brand that can be seen in your ad?
- Words / Typography: Include words that describe the brand.
Adjectives describe a noun. All words must be in a typeface that is stylistic of the brand. Show images that go with the adjectives. These want to represent the target audience (person).