Advertisement for a magazine
(Automobile or fashion)


OBJECTIVE
For students to learn about the techniques in photoshop for magazine advertisements. (creating environments, atmosphere, compositing, retouching, etc.)

  • Computer skills:
    Photoshop: resolution, color adjustments, compositing, cropping, cloning, selecting, image manipulation, image compositing, creating atmosphere and other effects.

  • Graphic Design Skills:
    Formal elements of design such as Focal Point, Hierarchy, Eye flow (continuation), Unity color, tone and layout, Balance using negative and positive space

FINAL PRODUCT

  • Version for print: 2 page advertisement for a magazine. (a spread) Full bleed, full color

  • Versions for iPad: (2 total) 1 version horizontal, 1 version vertical.

SIZE:

  • Version for print:
    Depends on the magazine that would feature your advertisement.
    (can not use 8.5 x 11. Magazines are not this size, so do research on sizes.)
    Resolution should be 266ppi.


  • Version for iPad:
    The iPad
    display is 1024 x 768 pixels.
    The pixel density (resolution) is 132 ppi.




Please scroll down to read each part of the project
and the due date and contents that are due.

 

What is Due...

PART 1: PART 2: DUE Tuesday Sept. 13th

Research

  • What magazine will the Advert be placed. Choose a magazine that you think is well designed and has a good size.
  • Measure the size of the magazine. (Can not be 8.5 x 11 if it is then you make a change to the size for the sake of the magazine style).

  • Is this a car advertisement or a fashion based advert?

  • What brand or type of brand will you be focusing on?

  • Can you find a high quality logo for your brand? (This will be needed.) In some cases it will need to be scanned and then recreated or retouched.

  • Think about how a part of the advert can move (2D movement might be applied.)

  • Your advert will be seen in a magazine for print and a magazine on an iPad/ tablet device, so you will need to do 3 versions (one for print- 2 page spread) (one landscape and one portrait). So how will that work?

  • What are the sizes and dimensions of these adverts based on the magazine? You will need to research this information?

  • Collect various (15-30) backgrounds to use, environments, like landscapes, cities, buildings, etc. These must be high resolution, so in some cased you may need to scan from photographic books. But look for wallpapers and high resolution images on line.

Presentation of the style/ mood of your brand
(automotive or fashion)

Overall Presentation:

  • This should be designed and properly labeled for each page/section.
  • You can create the presentation in any program as long as you are designing the page. (You can create a multi-page PDF or a Keynote presentation.
  • Think about the composition of the screen and how the presentation will look.
  • Don't use type that is too large but do not use type that is too small. It all depends on the emphasis of what you are trying to get across.
  • You are designers, so make it look good. Presentation is everything. Make sure the presentation works.

Contents of presentation:
(Only choose examples based on the direction you want to go. Use the examples to explain the look and feeling of your advert.)

    1. Examples of Advertisements on automotive or fashion brands. Explain why these examples are good/effective. What aspects attract you?

    2. Examples of the style, what you are envisioning your advert to look like.
      These examples are stylistic features seen in other types of advertising or graphic design. Patterns, posters, graphics or other ads that are not the same type of brand but have a look and feeling you are trying to portray. Stylistic samples provide the client (myself) a better idea of what you are thinking about. A mood, a look, a direction.

    3. Sample tag-lines of different brands. (These do not have to be for car or fashion, but things that are catchy and are strong and effective.) - These can be typed out in your presentation, but make sure you include the brand name so we know where these are coming from.

    4. Your ideas for tag-lines: What are some tag-lines for your brand that can be seen in your ad?

    5. Collection of images: What are the images that you have collected that you can use. Backgrounds, models, cars, environments, etc. You will need to show your collection of images in this presentation This may grow or change as the project progresses. But you should have around 15 - 30 images: fairly high resolution images that you think you can use in your composition.

 

What is Due...

PART 3: DUE Tuesday Sept. 26th PART 4: TBA

Rough Comp
(automotive or fashion)

This will the placement of the images:

  • A digital file showing the composition of the images.

Design:

  • Make sure you think about the principle of design, Focal point, hierarchy, eye flow, contrast.
  • Do not include the type.

 

Meeting with Professor:

  • You will need to make an individual appointment with the professor so that you can get technical help and feedback.
  • This will be essential in the success of your product.

 

 

Final Comp
(automotive or fashion)

 

Grading Criteria:
Grading is based on the following:
 



___ Submitted all Parts of assignment. (ie. Part 1, Part 2, Part 3, etc...)
___ Submitted and completed final product

Specifics:
___ Elements and principles of design
___ Strong and effective use of Photoshop techniques
___ Following directions
___ Presentation
___ Time (having things done on time) and effort (put in 100% effort into the project)