Art 341: Production Design
Dr. Paula DiMarco
Spring 2014 Schedule

Please refresh your screen every time you come to this page. I update and put additional items often.

Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 | Week 8 | Week 9 | Week 10 | Week 11| Week 12 | Week 13 | Week 14 | Week 15 | Week 16 | exam


Week 1:
Tue 1/21

Introductions

Please read Syllabus

(The first reading and writing assignment will be due next Tue., Jan. 28th. So the book, "Production for Print" must be purchased from book store.)

The book "Print and Finish" can be purchases through Amazon if you'd like. But you need that within 2 weeks.

 

General Introduction to Graphic Design Production

 

Homework:

  1. Please introduce yourself in Forum Discussion 01 in Moodle.

  2. Purchase: These are at the book store

    (Also on Amazon) But must get these ASAP


    1. Production for Print by Mark Gatter
    2. Print & Finish
    by Gavin Ambrose

    Also purchase Hard drives and Flash drives

  3. Read over the Syllabus carefully

  4. Look at all the content (web pages and videos) listed in the link, History of Print.

    Take notes and ask questions about what is discussed in these videos.

    Take notes on the key terms used.

    Start a digital note book with samples from the web and a list of web sites that provide information on the terms being discussed. (This digital notebook/archive will be used to your research your assignments.)

  5. Respond to theForum Discussion 02 in Moodle.

 

 
__________________________________________________________________________________________________________________________________________________________________________________________________
Thu 1/23

Lecture on the general History of Print.

Overview of Print Production Processes

Homework:

Read - "Production for Print" book:
Read Chapter 1: The Evolution of an Industry (Pages 8 to 23)
Summary 01
Due on Tues
Jan 28th

Write a summary of what you have read. This must be in your own words and must be at least 2 paragraphs.

(Please make sure your submission has a file format of .doc, .docx, .rtf, or .pdf)

Submit in Moodle.

 

Read - "Production for Print" book:

Read Chapter 2: Four Color Printing Explained (Pages 24 to 31)
(no summary for this reading. But you need to read this for your midterm exam and to better understand professional printing.)


Read project sheet
INFO GRAPH 01

 

 
Week 2:
__________________________________________________________________________________________________________________________________________________________________________________________________
Tue 1/28

Lecture on Color

First Assignment: InfoGraph 01: Color

 

Go through "What makes an Info Graph." (Information Graphics)

Design Formats

Process

Tips for making a strong design

 

In class activity, Practice 01: Make graphics for an InfoGraph
(How to Slim Down Your Starbucks Order)

  • Read the text
  • Decide what you are going to say.
  • Write it down in steps or in a list
  • Decide which words or concepts can be put into graphic icons.
  • Research Icon's and symbols
  • Create a Legend of all the icons you will use.
  • Style those icons so they look at similar in technique. (Example: all have a 2 point stroke, or all have no stroke)
  • Decide on the type of design format.
  • Simplify your text and start positioning your icons ont he page.
  • Use arrows and lines to help guide the viewer. (infographic arrows) (infographic shapes)

Homework:

Due on thursday:

Begin to Create a Legend:
A legend consists of all the icons and graphics you will use in your Practice 01: InfoGraph on How to Slim Down Your Starbucks Order
 
  • You may sketch out your icons by hand first or create them in Illustrator.
  • These must be professional looking as well as simplified.
  • All Icons should have a consistent color tone and stroke treatment.
Read this article
Information Graphics
Go through the following Websites:

How to Create Outstanding Modern Infographics

The Anatomy Of An Infographic

 

Read project sheet
INFO GRAPH 01
Go through this page again
Talk about INFO GRAPH
Research several INFOGRAPHS or Information Design examples.
  • Look at the stylistic features of the layout.
  • See the simplistic aspects of the design
  • What style typeface are they using? Typically it is a san-serif. Often condensed font.
  • What is are the focal points of the poster?
  • How are they organizing the concepts being presented?
  • How much words verses graphics do you see in these?

 



 


__________________________________________________________________________________________________________________________________________________________________________________________________
Thu 1/30

Continue to work on in class:

Practice 01: Make graphics for an InfoGraph
(How to Slim Down Your Starbucks Order)

Create a Legend of all the icons for Practice01.
Samples

Look at samples of elements for infographs

(infographic arrows) (infographic shapes)

Homework:

Due on Tue: Sketches and research for project: INFO GRAPH 01

Read - "Production for Print" book:

Read chapter 3: Understanding Color (Pages 32 to 45) of the book.

Read chapter 10: Using Pantone Color (Pages 114 to 121) of the book.

Summary 02
Due on Tue.

Write a summary of what you have read. This must be in your own words and must be at least 5 sentences but no more than 20.

Submit in Moodle.

 

Decide on subject:
Decide on your subject matter about Color.
Begin to gather your data.
  • What aspects are important to explain in your graph about color?
  • Read the chapter on Color from the book.
  • Look up some information on line about color.
  • Simplify the information.
  • create an outline of what is important
  • Who is the audience for this presentation? Designer right?
  • How will create value in what you are presenting graphically?
Begin sketches for infograph
  • Start to sketch out different ways you could present this information.
  • Look at the samples of INFOGRAPHS to see how others have presented information.
  • Borrow some of the techniques and layout from these samples.
  • Recognize that your graph will evolve and change with the content that you are presenting.
Don't forget about these steps:
  • Read the text
  • Decide what you are going to say.
  • Write it down in steps or in a list
  • Decide which words or concepts can be put into graphic icons.
  • Research Icon's and symbols
  • Create a Legend of all the icons you will use.
  • Style those icons so they look at similar in technique. (Example: all have a 2 point stroke, or all have no stroke)
  • Decide on the type of design format.
  • Simplify your text and start positioning your icons on the page.
  • Use arrows and lines to help guide the viewer. (infographic arrows) (infographic shapes)

Due on Tue: Sketches and research

 

 
Week 3:
 
__________________________________________________________________________________________________________________________________________________________________________________________________

Tue. 2/4

 

Lab:

Professor will look at your sketches and your research on color for Infograph.

While you are waiting to speak to professor, continue to work on Practice 01: Graphics for an InfoGraph (How to Slim Down Your Starbucks Order)

 

Please do the following while you are waiting for professor:

    1. Place all your icons (For Starbucks) on an 8.5 x 11 page. (Samples)
    2. Make a new page 11 x 17 and begin to layout your icons and graphics for the Infograph on Starbucks.
    3. Find the proper type treatment for your title.
    4. Bring the text/copy into the layout.
    5. Decide which type of design format you want to construct.
    6. Bring the icons into the layout and position them accordingly.
    7. Use lines, arrows, numbers, and other vector graphics in your layout. (infographic arrows) (infographic shapes)(Infographic numbers)

 

Homework:

For Project 1: INFO GRAPH on Color
  • Build icons for your Color info graph.
  • Create a legend of all the icons

  • Decide what you are going to say.
  • Decide which words or concepts can be put into graphic icons.

  • Research Icon's and symbols
  • Create a Legend of all the icons you will use.

Your break down and icons need to be completed by next class. Professor will need to see your solutions.

Must have all your icons/graphics for next class

 

  • Create a legend on an 8.5 x 11 sheet of paper
  • This legend will show each graphic image you are going to use. (Samples)
  • List each Icon and then supply a description of what that icon/ graphic illustration represents.
  • Present this on a designed page.
  • give your page a title, like, Color Management Info Graph icons, or Info graph legend, etc.
  • Do as many as you can of the icons/vector graphics
  • If you want to use sketches because you have not finished those icon, that is appropriate as well. (but still place them in a grid structural form).
  • You can include any directional graphics you plan to use as well. (Such as arrows, dotted lines, etc).

 

 

 

__________________________________________________________________________________________________________________________________________________
Thur. 2/06

Professor will look at your sketches and your research on color for Infograph.

Professor will look at at your icons and legend for your InfoGraph on Color in class.

Must have a PDF so we can look at them in class.

 

 

Homework:

For Project 1: INFO GRAPH on Color

 

Continue working on your ideas.

Have sketches to show professor.

If you have spoke to the professor, then start the digital version of your infograph layout.

 

Remember to look at the existing examples. If yours does not seem to look as professional as the ones in the example, that is because of one or all of the following:

  1. The format needs to be like the sample formats.
  2. The type is too big or the columns are too big.
  3. There is too much type.
  4. There needs to be a focal point or hierarchy.
  5. The background is too dark. (look at the other examples and see that the backgrounds are light.
  6. Your title is either too weak or too strong.
  7. Your icons are not consistent in style.
  8. FINALLY: it is unclear what you are trying to say, so therefore you have to go back to your concept and reevaluate the direction.

 

  2 Digital files are required:
    1. PDF
    2. .AI file with text outlined
      or packaged InDesign file. (no CC files)
  Read next project sheet: 2-color fold -- project sheet

 

Read - "Production for Print" book:

Summary due Next Wed. evening in Moodle

Read chapter 5: Bitmaps and Pixel Depth (Pages 58 to 63)

Read chapter 6: Calibrating Color (Pages 64 to 75)

Summary 03
Due on Wed.
Feb 12th

Write a summary of what you have read. This must be in your own words and must be at least 2 paragraphs.

(Please make sure your submission has a file format of .doc, .docx, .rtf, or .pdf)

Submit in Moodle.

 

 

 

Week 4:
__________________________________________________________________________________________________________________________________________________
Tue. 2/11

Professor will continue to walk around and look at your sketches and digital ideas.

Students will work in the lab on the Starbucks and the Color infographs.

Homework:

 

Read - "Production for Print" book:

Summary due Wed. evening in Moodle

Read chapter 5: Bitmaps and Pixel Depth (Pages 58 to 63)

Read chapter 6: Calibrating Color (Pages 64 to 75)

 

Summary 03
Due on WED
Feb 12th

Write a summary of what you have read. This must be in your own words and must be at least 2 paragraphs.

(Please make sure your submission has a file format of .doc, .docx, .rtf, or .pdf)

Submit in Moodle.

For Project 1: INFO GRAPH on Color
  • Continue working on this project and make the layout digitally.
  • Show professor what you have done.
  • Get feedback by emailing a .pdf (outlined type) to professor.

 

 

 

 

__________________________________________________________________________________________________________________________________________________
Thur. 2/13

Work day.

 

Homework:

For Project 1: INFO GRAPH on Color

Phase 1 due on Tuesday Feb 18th:

A digital version of your Color design layout in Illustrator or InDesign

    1. Layout your icons and graphics for the Infograph on Color.
    2. Find the proper type treatment for your title.
    3. Bring the text/copy into the layout.
    4. Decide which type of design format you want to construct.
    5. Bring the icons into the layout and position them accordingly.
    6. Use lines, arrows, numbers, and other vector graphics in your layout. (infographic arrows) (infographic shapes)(Infographic numbers)
    7. Save as a .pdf and save as a .ai (outlined type)
  2 Digital files are required:
    1. PDF
    2. .AI file with text outlined
      or packaged InDesign file. (no CC files)
For Practice: INFO GRAPH on Starbucks

Phase 1 due on Tuesday Feb 18th:

A digital version of your Starbucks layout in Illustrator or InDesign

    1. Layout your icons and graphics for the Infograph on Starbucks.
    2. Find the proper type treatment for your title.
    3. Bring the text/copy into the layout.
    4. Decide which type of design format you want to construct.
    5. Bring the icons into the layout and position them accordingly.
    6. Use lines, arrows, numbers, and other vector graphics in your layout. (infographic arrows) (infographic shapes)(Infographic numbers)
    7. Save as a .pdf and save as a .ai (outlined type)
  2 Digital files are required:
    1. PDF
    2. .AI file with text outlined
      or packaged InDesign file. (no CC files)

 

  • Start researching the images for your product line
  • Decide what you are planning to do this project on.
  • If you want to do fashion and look at the files the professor has, please let her know through email, so she can bring the files.
  • Start to think about the type of fold you will be doing.
  • Sketch out ideas: Thumbnails should be clear and detailed on the direction you want to go.
  • Must do some sketches by hand to show the instructor.
  • (I do not care how many thumbnails, I just want to see what your ideas are.)
  • Look at the samples of 2 color designs and see the common color combinations.

 

 

Week 5:
__________________________________________________________________________________________________________________________________________________
Tue. 2/18

Class Critique

Look at your Infographs Layout in class. (Both Starbucks and Color)
Do not print. This is digital only.

Look at your Legends for both. (These are separate files. 8.5 x 11 and should be well designed in the same style as your info graphs.)

Students need to copy all their files on Professors computer.

Please make sure your files are .ai files, and outlined before coming to class.

 

Homework:

For Project 1: INFO GRAPH on Color

Phase 2 due on Thur. Feb 20th:

A digital version of the changes as suggested.

    1. Make all the changes as suggested by instructor.
    2. Work on refinement.
    3. All layouts should be completed by this day.
    4. You will need to send your digital file to professor via email, no later than Thursday Feb 20th, 10pm.
    5. You must wait for approval or additional changed by instructor before printing.

    Phase 3 due on Tue. Feb 25th: Print out your Color InfoGraph.

    1. If there is a bleed, you must either print on a larger size paper, or reduce the page down.
    2. All bleeds must have crop marks/trim marks for cutting down.
    3. When there is a bleed you must then manually cut down your poster so that all graphics or colors go to the edge of the paper and there is no white boarder.
    4. If there is no bleed, then no need to place cropmarks or cut down.

     

For Practice: INFO GRAPH on Starbucks

Phase 2 due on Tuesday Feb 25th:

A digital version of your final Starbucks design.

    1. Make sure that the file does not have cropmarks and is in a .pdf format.
    2. For accuracy of color, make sure all colors are in RGB.
    3. This project will be seen on the website only and in digital form.

 


 

 

_________________________________________________________________________________________________________________________________________________
Thur. 2/20

Studio day.

Phase 2 due: Professor will look at all work and make any other adjustments.

How to generate a postscript file and use acrobat distiller to make a pdf.

Homework:

For Project 1: INFO GRAPH on Color

Phase 3 due on Tue. Feb 25th:

Must be emailed to professor buy Sat. evening.

     

For Practice: INFO GRAPH on Starbucks

Due Tuesday Feb 25th:

A final digital version of your final Starbucks design. (email professor for approval.)

    1. Make sure that the file does not have cropmarks and is in a .pdf format.
    2. This should be asmall file size but a high quality pdf. So if you are using images, you will need to generate a PostScript file and then use Acrobat Distiller to create a high quality pdf but a small file size.
    3. For accuracy of color, make sure all colors are in RGB.
    4. This project will be seen on the website only and in digital form.

 

 

 

 

Week 6:
__________________________________________________________________________________________________________________________________________________
Tue. 2/25

Due:

Digital version of INFO GRAPH on Starbucks

  1. Make sure that the file does not have cropmarks and is in a .pdf format.
  2. This should be a small file size but a high quality pdf. So if you are using images, you will need to generate a Postscript file and then use Acrobat Distiller to create a high quality pdf but a small file size.
  3. For accuracy of color, make sure all colors are in RGB.
  4. This project will be seen on the website only and in digital form.

Lecture

Lecture on Type and type Management

Talk about next project. ( 2-color fold )

Here are samples of 2 color designs

(If time: Lecture on binding and folds)

Resource:


Use these files to figure out the sizes of pages.

[click on the orientation]

Here are some others:

Homework:

For Project 1: INFO GRAPH on Color

Phase 3 due on Tue. March 4th:

Print out your Color InfoGraph.

MUST BE APPROVED BY PROFESSOR BEFORE YOU PRINT. If it is not approved, do not print.

    1. If there is a bleed, you must either print on a larger size paper, or reduce the page down.
    2. All bleeds must have crop marks/trim marks for cutting down.
    3. When there is a bleed you must then manually cut down your poster so that all graphics or colors go to the edge of the paper and there is no white boarder.
    4. If there is no bleed, then no need to place cropmarks or cut down.

     

 

Read - "Print & Finish" book:

Summary due Wed. evening in Moodle

Read about various folds from page 80 to 91.

 

Summary 04
Due on WED
Feb 24th

Write a about what each type of fold is called and a description of how the fold works.

Do a little research and find some samples of these types of folds online. Include these samples in your submission in Moodle.

(Please make sure your submission has a file format of .doc, .docx, .rtf, or .pdf)

Submit in Moodle.

  • Start researching the images for your product line
  • Decide what you are planning to do this project on.
  • If you want to do fashion and look at the files the professor has, please let her know through email, so she can bring the files.
  • Start to think about the type of fold you will be doing.
  • Sketch out ideas: Thumbnails should be clear and detailed on the direction you want to go.
  • Must do some sketches by hand to show the instructor.
  • (I do not care how many thumbnails, I just want to see what your ideas are.)
  • Look at the samples of 2 color designs and see the common color combinations.


 

 

__________________________________________________________________________________________________________________________________________________
Thur. 2/27

Class canceled.

(See above for homework)

Continue to send Infograph on Color to professor.

Once changes are made ask it it is ready for print.

Week 7:
__________________________________________________________________________________________________________________________________________________
Tue. 3/4

Lecture on:

binding and folds


Resolution: Four types of resolution

Monitor Resolution

Printer Resolution

Halftone screen resolution

File Resolution

ppi (pixels per inch)

dpi (dots per inch)

lpi (lines per inch)

ppi (pixels per inch)

What are these various types? Page 01 | page 02

 

Calculating the ppi of an image

other extra articles to read:

Example of LPI (Halftone screen on products)

Printer resolution

Image size and resolution

Digital Image Resolution

What is LPI?

 

Tips on working with low quality images:

Adding grain
Using high pass
Using cloning and healing tools to sample pixels


Homework:

Due Thur. March 6

Sketches for your 2 color folded promotional brochure.
(These will be handed into professor so make them accessible on 8.5 x 11 or smaller.)

Go through links listed
Links that show some of what has been discussed:
Image Quality Film Grain
Halftones High Pass Filter
DPI vs. PPI Clone and healing tools (video)
Screen angles Change color of lips (Video)
  enhancing eyes (video)

 

 
__________________________________________________________________________________________________________________________________________________
Thur. 3/6

Submit your sketches to professor.

Sketches for the 2-color fold are due, today.

break

More on images:

(images you can use: 01 | 02 | 03

Retouching

Using Cloning tool
Using Healing Tool

Brightening Eyes

Changing Colors of Eyes
Changing color of any Object

Selecting Hair

Other links:

Whiten Teeth (Video)
Retouch/Digital Makeup (6min video)
Brown to Blue Eyes (4 min video)

 

Homework:

Gather all the elements you will use for indesign.

Open up all raster files in Photoshop and save a a .psd file

Open up all vector graphics and make sure they are saved as .ai files.

Gather all the text/copy for your brochure and place it in a text edit program. Save as a .rtf file.

You may begin to execute your beginning stages your layout. You will use Indesign for the layout. No exception.

 

Study For Midterm Exam

Go through the study guide. Study Guide for Midterm Exam

Go through the book chapters read so far.

Look a the website links from lectures. (Production Design Link)

Here are some other links that will help you as well.

Additional links that show some of what has been discussed:
  Intro to Color Theory (video)
CMYK and Printing (video)

 

 

(check out this site)

Week 8:
   
__________________________________________________________________________________________________________________________________________________
Tue. 3/11

Lecture/Demo

Image Quality:

Tonal range of images (looking at the image's histogram)
simple retouching

Duotone

InDesign Demo

New Document sizes

Setting up pages that are facing
(without facing pages)

Setting up Margins and columns

Working With Text

Sizing Text
Kerning text
Text wraps
Linking text from one column to the next
Making 2 column text boxes.
Hanging punctuation: Aligning quotes outside of a the line
Optical Margin Alignment: Story option
Dynamic Spelling

Making a new text box. (Separate words for flexibility.)

 

 

samples of 2 color designs

Folds and binding section

InDesign Pages (Multiple page Sizes)

Different types of Grids

Working with Images

Place (do not paste)
Fit Picture in Frame
Working with image boxes
Sizing Images
Managing Images through Links
Bleeds

Working with Graphics

Making shapes using the pen tool
Using shapes
Getting vector graphics from Illustrator
Finding free vector shapes online

Background & transparency

Graphics / text/ shapes
Photoshop files that have transparency

All your images and fonts need to be packaged into a folder.


(Packaging)

 

 

 

Homework

Review of content for you midterm exam.

Study Guide for Midterm Exam
(Production Design Link)

Midterm Exam on Thursday.

 

Due Next Tuesday

Phase 1:
2-color fold

 

  • Figure out the size of your pages based on the folds.
  • Layout your brochure inside InDesign
  • Place all images and graphics on pages
  • Must have a column or grid structure
  • Make sure your images are grayscale and save all images as .psd
  • You need to have just one design idea for Wed.
  • Headings and larger words or quotes must be actual text. (no dummy copy)
  • For larger amounts of copy, (if you have this) You may use placeholder text.
    Place holder text (dummy copy) must be comprehensible.
  • No Placeholder text from Indesign. Instead type out something readable.
  • No FPO images (For Position Only)
  • Package your file and have them ready to show to instructor.

 

 

 

 

 

__________________________________________________________________________________________________________________________________________________
Thu. 3/13

Midterm Exam

 

Homework

Due Next Tuesday

Phase 1:
2-color fold

 

  • Figure out the size of your pages based on the folds.
  • Layout your brochure inside InDesign
  • Place all images and graphics on pages
  • Must have a column or grid structure
  • Make sure your images are grayscale and save all images as .psd
  • You need to have just one design idea for Tue.
  • Headings and larger words or quotes must be actual text. (no dummy copy)
  • For larger amounts of copy, (if you have this) You may use placeholder text.
    Place holder text (dummy copy) must be comprehensible.
  • No Placeholder text from Indesign. Instead type out something readable.
  • No FPO images (For Position Only)
  • Package your file and have them ready to show to instructor.

 

 

 

 

 

 

 

Week 9:
   
__________________________________________________________________________________________________________________________________________________
Tue. 3/18

 

 

 

Resource:


Use these files to figure out the sizes of pages.

[click on the orientation]

Here are some others:

 

Homework for Thursday

Due Thurs.

Phase 2:
2-color fold

 

  • Have 10 different variations of your layouts
  • You can have the same cover, for some and different designs on the pages.
  • You can also have different covers and some of the same designs on some pages, but other pages might be the same.
  • So what I am trying to say, is some of your variations can have subtle changes, and some of your variation can have drastic changes.
  • The idea is to get you to think about more than your original idea and hopeful something really interesting and strong will appear in your designing.

  • Save your designs as PDF's but also package your files.

 

 

Resources:

Creating Multiple page sizes inside InDesign

(Packaging your file)

 

 

 

_________________________________________________________________________________________________________________________________________________
Thu. 3/20

 

 

 

 

 

 

 

Week 10:
   
__________________________________________________________________________________________________________________________________________________
Tue. 3/25

Due Today:

Digital layouts of your 2-color fold.

  • Must have a column or grid structure
  • Images should be grayscale or duotone (save all images as .psd)
  • You need to have just one design idea for Today.
  • Headings and larger words or quotes must be actual text. (no dummy copy)
  • For larger amounts of copy, (if you have this) You may use placeholder text.
    Place holder text (dummy copy) must be comprehensible.
  • No Placeholder text from Indesign. Instead type out something readable.
  • No FPO images (For Position Only)
  • Package your file and have them ready to show to instructor.

 

 

 

__________________________________________________________________________________________________________________________________________________
Thu. 3/27

Critique 2-color fold (See above for what was due today.)
(Students will load all their PDF's and InDesign Packaged File on Teacher's station.)

With the direction of professor, you should have a an final layout chosen today. Professor will direct you on the design.

 

Phase 3:
2-color fold

 

  • You will have a chosen layout from professor.
  • Refine that chose layout and make the changes that were suggested
  • Make sure you have all your content and no placeholders.

 

 

Demo

Prepping files for printing.

  • Talk about putting fold marks, crop marks
  • Going through Preflight check list.

PREFLIGHT CHECK LIST

  • Document Size: Check to make sure it is the correct size.
  • Safe zone: Check your safe zone (margins to make sure text is not in the safe zone)
  • Bleeds: Make sure all images and graphics that go to the edge of the page are pulled over the edge to the bleed guide.
  • Fonts: check to make sure they are loaded properly.
  • Color: All colored type and graphics need to be in Sot color (Pantone). No RGB colors.
  • Links- Update or missing: You need to check your links to see if there is no missing symbol or update symbol
  • Links- Color: All images should be grayscale if doing only black and white.
    If you have duotone image, for printing to laser printer we will need to change to CMYK
      • If you change the color mode, and the file is in .jpeg, do not save over it as .jpeg, but make it .psd.
      • I always convert all my images to .psd
      • If I want to keep a file that has a lot of layers, I back up the file in a working folder. But I usually will flatten all layers
      • Update those images in the links panel of indesign.
      • Make sure you delete any of the extra images that are .jpg (keep any .pdfs, .eps, .ai, or .psd files)
  • Links- resolution/percentage: You want to make sure that your images are at 100% and at the 266ppi resolution.
      • 266ppi is the standard resolution for printing brochures and magazine.
      • Edit each file to the correct percentage. (Will discuss this.) It is a good idea to make your images at 100%, but it is not essential.
      • The key is to look at the "effective ppi" in the links panel. This should be no less than 266.
      • If you are finished with the editing of these images, you want to make sure you flatten the image. (But before you do that, save your unflattened-layered image in another working folder, incase you have to go back and re-edit.
      • Make sure you update your links in the links panel.

1. Prepress Essentials
#1 of 6
#2 of 6
#3 of 6
#4 of 6
#5 of 6
#6 of 6 -packaging
   

Homework:

Finish layouts. Must make sure you have approval from professor for your design.

Due Thurs.

Phase 3:
2-color fold

 

  • Have your Final layouts
  • Get approval from professor.

  • Save your designs as PDF's but also package your files.

 

 

 

Week 11:
   
__________________________________________________________________________________________________________________________________________________
Tue 4/01

Due, Finished layouts.
Must make sure you have approval from professor for your design.

Package your file and have them ready to show to instructor.

Homework:

Due Thursday

Print out
with cropmarks
2-color fold

Print out but DO NOT GET YOUR PRINTS CUT.

  • Print out your layouts - For mock up.
  • Does not have to be actual size.
  • Must have cropmarks and fold marks
  • Go through the preflight list above.

  • Bring the following to class:

    Wax paper
    Burnisher
    Spray Mount
    Steel edge Ruler (long enough to cut your design)
    Self healing Cutting board (or back of large size drawing pad)
    Masking/paper tape
    X-acto (New blades only)
    Newspaper for spraying your Spray Mount
    Paper Mask for covering up your mouth.

If you found a place that prints on both sides of paper, you will still need to have the cropmarks and foldmarks in order to see how it lined up. Plus you need to cut them down. So get the double sided print, but do not cut it down.

 

 

 

 

 

 

__________________________________________________________________________________________________________________________________________________
Thur 4/3

 

In class today, we will be doing the following:

Print 2 sided:
The best solution to making a mock-up is to get it printed double sides. So I suggest that you search for a place that will double side your design. If they can cut it down and not mess it up, then let them do it. But otherwise, NEVER use a paper cutter.
Most people cut the brochure before they fold it. That might work just fine, but something if there are mistakes like the size of the pages are off or there is an inaccurate bleed, the project will not fold right.

So I like to fold the project and then cut it down. However, it is up to you how you want to do this. Try both and see what works best for you.

Mounting the 2 sides to each other. (Do not cut down, have crop marks and registration marks)

  1. Masking/paper tape:
    Taping one side of the layout- face down - to a light table or a window.

  2. Wax paper:
    Get out your wax paper and have it ready to use after you spray mount one of the sheets. Make 2 separate wax sheets.

  3. Spray Mount:
    Using Spray mount and spraying one side of your layout. Make sure you are spraying far away from a classroom. When you spray, have a clean paper under the sheet. If someone sprayed before you, there will be spray mount on the paper. So have a clean sheet every time.

  4. Spray Mount:
    First spray on a bank sheet of paper, because the spray mount nozzle can clog and cause thick glue globs. Spray about 6 inches away from your sheet and in one smooth motion.

  5. Wax paper: Place your sprayed sheet on the 2 separate wax sheets.

  6. Position the paper on the taped down sheet and match up the bleed marks and fold marks.

  7. Burnisher: Once you have a good position, press down on the area that is not on the wax paper. Use a burnisher and press out all the air pockets.

  8. Once the paper is down, it can not be pulled up. So if you made a mistake, I suggest that you leave it as is and try a new one.

 

 

Folding project:

  1. After the 2 sides are pasted together, you will using either my board for scoring the paper, or you can use a straight edge ruler to fold the paper.

  2. Use your fold marks to indicate where the folds will be.

  3. Fold the project and look to see if everything matches.

Cut the brochure:

  1. Masking/paper tape:
    Make sure you tape your brochure down to the cutting board. (Self healing Cutting board)

  2. Steel edge Ruler:
    Use a steel edge ruler and hold it firmly on the table
    when you cut.

  3. X-acto (New blades only): Make sure when you cut your brochure, you are using brand new X-acto Blade. Don't be cheap, it will show in the cut.

  4. When you cut, do not cut all the way to the top or bottom of the tape. Just cut slightly over the bleed.

  5. X-acto:
    Make sure your X-acto blade in low and on an angle and not straight up. The blade is meant to be used on an angel. Keep the blade parallel to the ruler

  6. Self healing Cutting board:
    Rotate your cutting board around to get a better hold on
    the cutting.

Homework: for spring break

   

Due Tues.
April 15th

Fold and cut your Project
2-color fold

For the final mock-up, it will be due next Tue, it should be actual size.

If you need to use the classroom to work on your mock-up please let the instructor know. She can open the classroom up for you on Friday, Sat, or Sunday.

PLEASE do not wait till the middle of the night on Sunday to do your mounting and cutting. Things happen and I will not accept excuses for late projects on this day.

 

 

     
-----------------------Spring Break!!!!!-----------------------  
 
Week 12:
   
__________________________________________________________________________________________________________________________________________________
Tue. 4/15
Class canceled

 

 

 

 

__________________________________________________________________________________________________________________________________________________
Thu. 4/17

Lecture on:


Assignment 3: Paper Company Promo (sample) Kit

Check out this app for your iPad, iPhone, or Android. Neehah Paper sample app.

Also, when making your package for your paper samples, you will need to get information about die lines. Here is a resource on Neenah Paper site for various types of die lines.

Homework:

Sketches
Assignment 3:
Paper Company Promo (sample) Kit

You should have decided on what direction you want to take for your Paper Company Promo. For next class, please have a clear drawn out sketch of the following:

  1. The brochure: The theme or concept you will be taking.
  2. How will the sample of paper be displayed?
  3. Binding ideas and over all package of the Promo Kit.

You can have digital sample to show me, as well as sample images you think you want to use. You can provide samples of design direction, mood, style, color, shades.

Even though you can provide images as samples, I still want a hand sketch of the construction. You can scan the sketch if you like, or show it to me in class.

 

 

 

Week 13:
   
__________________________________________________________________________________________________________________________________________________
Tue. 4/22

Homework:

Go through each of these links to better understand the differnce between coated and uncoated paper:

Coated verses uncoated paper:

http://maconprinting.com/coated-and-uncoated-paper

http://summitprintingpro.com/resources/paper-coatings.html

http://curiousdesign.ie/2011/11/design-a-to-z-–uncoated/

Read these PDFs:

Summary due Thurs. evening in Moodle

Read the following 2 PDFs:
Paper Basic

Naked Truth about uncoated Paper

Summary 06
Due on THURS
April 24th

Write a summary of what you have read. This must be in your own words and must be at least 2 paragraphs.

(Please make sure your submission has a file format of .doc, .docx, .rtf, or .pdf)

Submit in Moodle.

Research
Assignment 3:
Paper Company Promo (sample) Kit

Please go through the paper sample webpage.

Decide which paper line you want to promote.

Go to Kelly Papers (paper supplier) to see what paper samples you can get.

Research the various paper companies and the various line of paper products.

Fraser Papers
French Paper
Georgia-Pacific
Gilbert Paper
Hammermill
Mohawk
Neenah
Sappi
Strathmore
Wausau

 

 

Look at the specification on some of these paper products.

Twin River Paper Company Products:

Custom Brite®
Custom Supreme®
Border Brite®
More...

Neenah Paper Company Products:

Classic Brand®

Sketches:
Begin sketches or notes on the direction of your paper paroject. Make sure you watch the videos below to see some of the examples and direction of the paper.
Watch the following Videos

Neenah Classic Paper Brand explained (5 min)

Neenah Classic Crest Swatchbook (12 min)

Neenah Classic Crest Promotional Kit (14 min)

Neenah 2012 Crane Paper Calendar (4 min)

20 + Years of French Paper Promotions by Charles S. Anderson Design Company

 

 

__________________________________________________________________________________________________________________________________________________
Thu. 4/24

Today meet with Professor:

You should have the following based on your homework from last week.

Sketches
Assignment 3:
Paper Company Promo (sample) Kit

Show the direction you want to take for your Paper Company Promo.You were asked last week to have a clear drawn out sketch of the following:

  1. The brochure: The theme or concept you will be taking.
  2. How will the sample of paper be displayed?
  3. Binding ideas and over all package of the Promo Kit.

You can have digital sample to show me, as well as sample images you think you want to use. You can provide samples of design direction, mood, style, color, shades.

Even though you can provide images as samples,you were still asked to create a hand sketch of the construction.

Homework:

Digital Comp. Due Tues.

April 29th


Assignment 3:
Paper Company Promo (sample) Kit

For Tuesday. You must have digital comp of the layout for your project on the computer.

The professor will make sure you have set it up correctly.

Some projects will be using InDesign and some will be using Illustrator. Use only Photoshop to alter images.

 

NO EXCUSES: this should be in the computer.

Follow your sketches.

 

 

 


Week 14:
   
Tue. 4/29

Professor will look at and approve your designs.

DIGITAL COMP due today.

No excuses!!!!

 

Homework:

Assignment 3:
Paper Company Promo (sample) Kit

Keep working on your project.

An actual mock up of your Paper project --due a week from today. Tuesday. May 6th

 

 
__________________________________________________________________________________________________________________________________________________
Thur. 5/01

Looking over the topics

 

Lecture on:

Preflight check list when you are inside InDesign

Prepping your design and Prepress Workflow

Choosing the appropriate method of printing for various media and substrates.

Understanding the production process when your document is On Press

Appropriate shipping and storing methods for a completed product.

New technologies in the printing industry.

"working with overprinting and trapping in Illustrator"

This PDF will give you Tips on Preparing Your Files for Press.

About Paper (this is something I put together so that you can get more detailed information about paper. Please read this as some terms will be addressed in the final Quiz.)

Homework:

Assignment 3:
Paper Company Promo (sample) Kit

Keep working on your project.

An actual mock up of your Paper project --due Tuesday. May 6th

This is not the final Mock-up. This should look like the final. It can be smaller and not bound. But must be on the paper.

 

 
Week 15:
   
__________________________________________________________________________________________________________________________________________________
Tue. 5/6

Critique: Paper promo (this should look like the final. It can be smaller and not bound. But must be on the paper)

NO EXCUSES!!! If you do not have mock up you will get a point deduction. This is the day to get feedback and refine and make the project better.

Homework:

Work on compiling all your projects to submit to Professor on Exam day. (USB- copy preferred)

 
__________________________________________________________________________________________________________________________________________________
Thu. 5/8

Overview of final Exam day.

Study Guide

Homework:

The following should be submitted on this day:

  1. USB to copy on teacher station---of High resolution PDF or PDF's of all your work from class.
    (Make sure your fonts are outlined before making PDFs)
  2. Printed version of your paper sample project.
  3. If you have not already done so, a printed version of your Infograph and the brochure.

Do not be late on Exam day: Final Exam starts at 8:00 am. DOORS will be closed and locked after that.
No acceptions.
You can not retake the exam if you miss or are late for the exam.

 
__________________________________________________________________________________________________________________________________________________
Week 16:    

__________________________________________________________________________________________________________________________________________________

Thurs.

May 15th

Final exam day--- Thursday May 15th-- 8am - 10aM

Do not be late:
Final Exam starts at 8:00 am.
DOORS will be closed and locked after that.

The following should be submitted on this day:

  1. Submit a CD or USB of High resolution PDF or PDF's of all your work from class.
    (Make sure your fonts are outlined before making PDFs)
  2. Printed version of your paper sample project.
  3. If you have not already done so, a printed version of your Infograph and the brochure.

NO working in class

This is the last class to submit your work.