Written case analysis #1

The assignment is to analyze the "Adolph Coors in the Brewing Industry" case that is included in your case packet. The following questions should be answered as completely as possible in your analysis:

  1. Why did Coors's competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s?
  2. What must Coors do to improve its future prospects?

The due date is Wednesday, November 12 (for the MW class) or Thursday, November 13 (for the TTh classes). The assignment is due as a paper copy at the beginning of class that day.

Submit a paper that is a maximum of three pages, single-sided, no less than 11-point font, double-spaced, with one-inch margins all around.

You should create at least one diagram or exhibit that helps enlighten or support your answers, and include it in your report. Any exhibits/diagrams can be attached BEYOND the basic three-page text portion of your report, and exhibits/diagrams also can ignore the rest of the formatting requirements that otherwise apply to the two-page text portion.