Written case analysis #1

The assignment is to analyze the "Adolph Coors in the Brewing Industry" case that is included in your case packet. The following questions should be answered as completely as possible in your analysis:

  1. Why did Coors's competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s?
  2. What must Coors do to improve its future prospects?

The due date is Monday, March 24 (for the MW class) or Tuesday, March 25 (for the TTh classes), at the beginning of class. The submission is to be handed in TWO seprate ways:

(1) a paper copy to be handed in at the beginning of class, and

(2) via an email attachment to mediumcoolprofessor@gmail.com

Submit a paper that is a maximum of two pages, single-sided, no less than 11-point font, double-spaced, with one-inch margins all around.

You should create at least one diagram or exhibit that helps enlighten or support your answers, and include it in your report.. Any exhibits/diagrams can be attached BEYOND the basic two-page text portion of your report, and exhibits/diagrams also can ignore the rest of the formatting requirements that otherwise apply to the two-page text portion.