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BUS 497A Strategic Management Seminar

Recommended Readings:

  • Abrahams, Jeffrey. 1995. The mission statement book: 301 corporate mission statements from America's top companies. Berkeley, CA: Ten Speed Press.

  • Ellet, William. 2007. The case study handbook: How to read, discuss, and write persuasively about cases. Boston, MA: Harvard Business School Press.

  • Mintzberg, Henry, Bruce W. Ahlstrand, & Joseph Lampel. 1998. Strategy safari: A guided tour through the wilds of strategic management. New York: Free Press.