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Melissa Wall Assistant Professor California State University - Northridge |
Cyberactivism: Constructing social movement identities through e-mail. International Communication Association, San Diego, To be presented May 2003. This paper examines the process of identity building by social movements in a key global event at the end of the 20th century: the Battle in Seattle. Drawing from New Social Movement collective identity literature, it employs rhetorical analysis of e-mail list serves used to organize the demonstrations and educate participants, finding that these lists used three means of building identity: a) calling for mutual aid b) facilitating dialogue and c ) promoting an analytical approach.
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