The first annual "San Fernando Valley Real Estate Outlook for 2004" will take place from 7 to 11:45 a.m. on Wednesday, Feb. 11, at the Hilton Hotel in Universal City.

In addition to Cisneros, founder and chairman of Pacific CityHome - which provides capital and support to multiple-home builders with single-family projects in California - the conference will feature a special presentation by Harvey E. Green, president and CEO of Marcus & Millichap Real Estate Investment Co., the largest real estate brokerage firm in the nation.

"We hope that by bringing together some of the top players in San Fernando Valley real estate, people will get the latest information on what is happening in the Valley and a better feeling for what the future real estate market will look like," said Donald Bleich, director of Northridge's Center for Real Estate.

The conference will feature two breakout sessions with three panels each. The first session will explore emerging trends in the San Fernando Valley real estate market. The second will focus on the product Ñ multi-family dwellings, office and industrial space and retail development.

Panel moderators include Bruce Ackerman, president and CEO of the Economic Alliance of the San Fernando Valley; attorney Benjamin M. Reznik, partner with Jeffer, Mangels, Butler & Marmaro; attorney Kent Mouton, partner with Kulik, Gottesman, Mouton & Siegel; Rick Entin, principal of Entin Properties; Sanford Paris, owner of Paris Industrial Parks; and Chris Wilson, president of Wilson Commercial Real Estate. Registration for the conference is $95 before Jan. 30, and $110 after that date.

For more information about the Outlook, please contact Debi Klein, director of development for Cal State Northridge's College of Business and Economics, at (818) 677-3621 or via e-mail at debi.klein@csun.edu.

The Center for Real Estate is located in Cal State Northridge's College of Business and Economics. The center promotes the professional growth and development of faculty, students and real estate practitioners by providing a forum for the discussion of current real estate issues, providing professional and advisory services and offering educational opportunities.

California State University, Northridge has 33,000 full- and part-time students and offers 61 bachelor's and 42 master's degrees as well as 28 education credential programs. Founded in 1958, it is the only four-year university in the San Fernando Valley and the fourth largest in the 23-campus CSU system. The university serves as the intellectual, economic and cultural heart of the Valley and beyond.