California State University, Northridge

March 15, 1996

Contact: JoAnna Gadeke,
Ast. to the Director of News and Information,
(818) 885-2130

$10,000 GRANT GARNERED BY CSUN JOURNALISM STUDENT

Ketchum has sponsored this grant annually for the last five years in cooperation with the Institute for Public Relations Research and Education, University of Florida, Gainesville.

The purpose of the grant is to promote, foster and assist in the development of new research in public relations. It consists of a $4,000 award to the winner to conduct a study; a $1,000 grant to the faculty advisor; and a $5,000 eight-week internship for the winner in the Ketchum Public Relations Research and Measurement Department in New York City.

Graduate students majoring in public relations throughout the nation were invited to submit proposals for the grant by mid-January. The winner was announced earlier this month.

Ingram's proposal is to study the use of Internet "home pages" at private colleges and universities as public relations vehicles. The study will combine content analysis, survey research and field-participant observation methods to discover as much as possible about the viability of "web sits" as part of an institution's overall public relations and marketing mix.

Ingram, a Valencia resident, received her Bachelor of Arts degree, summa cum laude, in Organizational Communications, from Wright State University, Dayton, Ohio. She is Director of Marketing at The Master's College in Santa Clarita, and is also an adjunct instructor for the Communication Department at the college.

For more information contact the Department of Journalism at (818) 885-3135.