April 19, 1999 Vol. III, No. 14

Area Residents Give CSUN High Marks, Opinion Survey Reports

More Than 60 Percent Say Campus Does a Good Job of Educating Students

A San Fernando Valley region survey commissioned by Cal State Northridge shows that four-fifths of respondents give the university high marks in name recognition and more than 60 percent say CSUN is doing a good job in educating students.

The survey, conducted March 13-18 by an independent firm, Steinberg & Associates of Calabasas, shows that about four-fifths of all respondents are familiar with the term "CSUN," the acronym commonly used to name the campus.

Nearly three-fourths of those surveyed say they are either very or somewhat familiar with the CSUN campus. And more than 60 percent say the university is doing a good job in educating students, while only 4 percent give the university a poor job approval rating.

"These are impressive numbers," said pollster Arnold Steinberg. "They indicate that 'CSUN' is a useful acronym and that the campus itself enjoys broad recognition.

"And, a clear majority gives high marks to Cal State Northridge in its job approval," Steinberg said. "And of the 10 percent of respondents who attend CSUN, an overwhelming majority -almost 70 percent-say the school was their first choice in selecting a university."

"These survey results are a tribute to the fine work of our faculty, administrators and staff, and our focus on providing a high-quality liberal arts education," said CSUN President Blenda J. Wilson. "And, it confirms what we've long suspected: CSUN is widely recognized by the people of the San Fernando Valley as a valued and highly desirable educational institution.

"It's also gratifying to know that we're the 'first choice' for so many people who are selecting a university for their undergraduate or post-graduate studies. And, while about a third of all respondents say they either currently attend CSUN or have in the past, almost 96 percent say CSUN is important to them," the president added. "This shows there is a remarkable ongoing synergy and a mutual appreciation between the university and the Valley."

Wilson said the university initiated the survey because "we wanted to gain quantifiable information about how people throughout the Valley recognize and regard CSUN, as well as how they make their decisions in choosing a college for themselves or their children. Needless to say, we are very pleased with these results."

Steinberg said the random telephone survey queried 750 registered voter households in the greater San Fernando Valley. "The integrity of the survey was assured by using a continuously dynamic random sample, controlled by a central computer," he said.

"While the statistical margin of error for such a survey, with 750 completed interviews, could be plus or minus about 3.6 percent (at the 95 percent confidence interval), we believe the actual error is likely to be less," he said.

Among all those surveyed, Steinberg said, about one-fifth said they had graduated from CSUN. "This is a remarkable figure and testifies to the continued influence of CSUN in the community," the pollster added.

Of those polled who said someone in their household was attending CSUN, 59 percent said they were attending college full time and 37 percent part time.

-Larry Cox


April 19, 1999

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