March 10, 1997 Vol. I, No.14


@csun.edu Readers Survey

This fall, Cal State Northridge launched a different kind of publication, @csun.edu, with the goal to better inform you about important issues, developments and activities affecting the campus.

After nearly a year of the new format and approach, we'd very much like to know what you think. Is @csun.edu meeting your needs? How would you improve it? What can we do better for the campus? Let us know.

Please take a few minutes to complete this survey. For this online version, you can print out this document, fill in your answers, and return it to @csun.edu at campus mail drop 8242.

Your feedback will help us produce a better product for the university. Thank you. (We'd also like to thank Marketing Dept. Chair Judy Hennessey, Management Dept. Chair Gerard Rossy and Marketing Prof. Curt Dommeyer for reviewing this survey.)

1.	@csun.edu appears every two weeks. How often do you read it?

	a. Every issue
	b. Usually
	c. Once in a while.
	d. This is the only issue I've seen

2.	What do you think of the frequency of publication?

	a. Too frequent
	b. The current every-two-weeks schedule is OK
	c. Prefer a weekly campus paper
	d. Prefer a daily campus paper
	e. No opinion

3.	I consistently read... (circle as many as apply)?

	a. The entire issue
	b. Most or all news stories
	c. Occasional news stories
	d. Notices and events listings
	e. Northridge in the News
	f. Staff and student achievements
	g. Calendar
	h. Little or none of the content

4.	How much time, on average, do you spend reading each issue?
	a. Ten minutes or less
	b. Between 10 and 30 minutes
	c. Longer than 30 minutes

5.	Does @csun.edu provide useful information?
	a. Yes. We need a publication like this.
	b. No. The prior University Information Bulletin was enough.
	c. No. Some other approach would better inform the campus.

6.	In general, the news articles are:

	a. Too long
	b. About right
	c. Too short
	d. No opinion

7.	How would you rate the delivery of the paper?

	a. I regularly receive it.
	b. I sometimes receive it.
	c. I rarely receive it.

8.	Do you share your copy with family and friends?

	a. Often or always
	b. Occasionally
	c. Never

9.	Where do you get most of your information about the university as a whole? Circle the appropriate letter.

	a. From @csun.edu
	b. From the Daily Sundial
	c. From other university publications
	(e.g. NORTHRIDGE, Northridge Alumni, From the President's Desk)
	d. From local newspapers, radio or television
	e. From talking to colleagues
	f. Other. Please specify _____________________________________

10.	Compared to the other sources that provide you news about the campus,
how would you rate @csun.edu in the following areas. Circle the appropriate response.
a. Accuracy : more so equal less so b. Completeness: more so equal less so c. Fairness: more so equal less so d. Timeliness: more so equal less so e. Inclusiveness: more so equal less so 11. Please respond to each of the following statements
by circling the number that best expresses your view:
1 2 3 4 5
Strongly Agree Agree Somewhat No Opinion Disagree Somewhat Strongly Disagree
a. The paper is an improvement over previous attempts to communicate campus news.
	1	2	3	4	5
b. The university should attempt to improve the flow of campus news.
	1	2	3	4	5
c. The paper reports only positive news.
	1	2	3	4	5
d. The paper should report only positive news.
	1	2	3	4	5
e. The paper's tone is excessively negative.
	1	2	3	4	5
f. The paper should avoid sensitive or controversial subjects.
	1	2	3	4	5
g. The paper should report on sensitive or controversial subjects only after they have been resolved.
	1	2	3	4	5
h. The paper should attempt to present multiple views on issues.
	1	2	3	4	5
i. The paper should avoid complicated topics with political or legal implications.
	1	2	3	4	5
j. The content of articles should be approved by those mentioned before appearing.
	1	2	3	4	5
k. @csun.edu should cease to publish.
	1	2	3	4	5
12.	Please rank by number the content you most want in @csun.edu from 1 to 9. (1 is your first choice--9 is your last choice.)

___ News articles about timely developments and activities on campus.

___ Feature articles about interesting people and programs on campus.

___ Commentary by administration, faculty and staff on university issues.

___ Commentary by administration, faculty and staff on non-university issues.

___ Coverage of student activities (e.g., athletics, AS meetings).

___ Listings of faculty achievements and research grants
	(instead of their current publication in NORTHRIDGE).

___ Rotating columns by deans or staff heads about activities in their colleges or departments.

___ Coverage of development and fundraising activities.

___ Other. Please specify _______________________________________

13.	How would you improve @csun.edu in terms of content, appearance or distribution? _____________________________________________________

14.	Please suggest the best idea you have for an article in @csun.edu.

15.	Many campus departments and areas publish their own newsletters. Should the campus cease publication of these by incorporating their information into @csun.edu?
	a. Yes
	b. No
	Comments: ___________________________________________

16.	Please circle the letter that best describes you:
a.	Administrator
b.	Faculty member
c.	Staff member
d.	Student
e.	Alum
f.	Community resident
g.	Local business person
h.	Emeritus faculty
i.	Other. Please specify ____________________________

March 10, 1997