KCSN to 'Go Digital,' Expand Potential AudienceCal State Northridge's award winning public radio station soon will "go digital," joining the nationwide movement toward digital programming over the airwaves.
KCSN-FM, celebrating its 40th anniversary this year, will receive a portion of $3 million in grants distributed by the Corporation for Public Broadcasting (CPB) to 42 public radio stations in 13 "seed markets" across the country.
CPB President and CEO Robert Coonrod said the grants will help stations use digital technology to deliver a new level of service and sound to their listeners.
KCSN will use its grant—roughly $75,000—to equip both its main transmitter and a new booster with HD (high definition) Radio digital technology, according to general manager Fred Johnson.
"No one had ever applied for HD Radio booster technology before KCSN," he said. "We were extremely pleased that CPB decided to accept our application, enabling us to make the leap into digital."
The booster will give KCSN the potential to reach 400,000 new listeners on Los Angeles' Westside. Currently, it broadcasts to a projected audience of 1.5 million in its coverage area, principally in the San Fernando and Santa Clarita Valleys.
A necessary go-ahead from the Federal Communications Commission, required to proceed with the experimental project, is expected at the beginning of the new year, Johnson said.
The payoff in what Coonrod calls a "richer" sound will come later, Johnson noted. "This is a first phase technology, an injection of digital technology within our existing analog technology. But it is a step towards the enriched sound that will come when 100 percent digital technology is available in home and car radios everywhere."
KCSN's eclectic programming ranges from classical to surf music as well as informational formats and student-produced newscasts.
Cal State Long Beach's KKJZ and three other public radio stations in the Los Angeles region also received first round funding from CPB.
Acuña Book Examines Issues of Latinos in U.S.In his new book, "U.S. Latino Issues," Chicano/a Studies professor Rodolfo Acuña examines the issues facing many Latinos in the United States, including migration, intermarriage, the ramifications of the U.S. Navy's presence on the island of Vieques, near Puerto Rico, and the use of the term "Latino."
The goal of "U.S. Latino Issues," said Acuña, is to invite students to think critically about identity and the similarities and differences among nations. In many instances, he added, the term "Latino" is a contested one.
"I am a Mexican," said Acuña. "I use the term 'Latino' because it has been imposed upon us. Generally, it means people who come from Mexico, Central America and South America who live in the United States."
Acuña said "Latino" is a very complex term which does not include Spaniards or Italians. It includes working class immigrants, he said, but not upper class Latin Americans who immigrate to the United States as adults. In other words, he explained, those who identify themselves as "Latino" have life experiences that are shared by other U.S. Latinos.
Often referred to as a founding father of Cal State Northridge's Chicano/a Studies Department, Acuña has during a 30-year period penned a series of books on Latinos and Chicanos. He currently is writing a book on the shared memories of Chihuahuan migrants from 1874 to 1933.
"U.S. Latino Issues" is published by Greenwood Publishing Group.
@csun | November 3, 2003 issue
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