Shortly after arriving on campus in July 2000, President Jolene Koester identified four priority goals that she wanted to guide her work and that of the campus community in the coming years. Those priorities are:
In this issue of @CSUN, we begin a series of articles exploring the progress the campus has made on these priority goals during the past two years. This article focuses on university fundraising.
- increasing private support;
- making the campus more user-friendly;
- strengthening connections internally and externally; and
- improving student graduation rates.
During the past two years, Cal State Northridge has achieved one of the largest fundraising gains in the 23-campus Cal State system, more than tripling total contributions to the university and setting a new $23.8 million record for gifts during 2001-02 year.
Since the arrival of President Jolene Koester in mid-2000 and her selection of Vice President for University Advancement Judy C. Knudson in early 2001, university fundraising has soared from $7.8 million in 1999-2000 to $12.4 million during 2000-01 and to $23.8 million for 2001-02. That is a 206 percent increase over those two fiscal years and a 92 percent gain during mid-2001 to mid-2002 alone.
The progress has enabled CSUN, now for the second consecutive year, to exceed the CSU Board of Trustees goal that each campus raise in donations and other income at least 10 percent of its state general fund budget. The university met that goal in 2000-2001, but passed it by a wide margin last year, when the campus' CSU-set goal was $15 million.
"While it's important to meet our CSU commitments, the real purpose and value of university fundraising is that it enables the university to gain that extra margin of excellence in our programs that would not be possible with state support alone," said Knudson, who oversees alumni relations, community and public relations and development.
CSUN's fundraising success during the past year was reflected across the spectrum of colleges and departments, and included large cash and in-kind contributions from The Eisner Foundation, Countrywide Credit Industries, Mentor Graphics and Cadence Design, said Murray Wood, associate vice president of development.
During the past year, the CSUN Foundation, which also is part of advancement, established 12 new endowment funds valued at $7.65 million, with most of the proceeds targeted to support student scholarships and curriculum enhancements.
The $23.8 million in cash and non-cash contributions raised during the year included $18.2 million from corporations, $3.1 million from foundations, $1.6 million from individual supporters including faculty and staff, and nearly $770,000 from about 3,300 alumni donors. Beyond the $23.8 million, CSUN also received $5.4 million in pledges of gifts in future years.
@csun | September 9, 2002 issue
Public Relations | University Advancement
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