October 9, 2000 Vol. V, No. 4

University Relations Becomes University Advancement

Division Also Launches New Package of Stylish and Informative Web Pages

The University Relations Division at Cal State Northridge is taking on a new name and look for the fall semester, with a name change to University Advancement to better reflect its heightened focus on fund raising, and the launch of a stylish and informative new package of division web pages.

The name change to the University Advancement Division takes effect immediately and was recommended by CSUN President Jolene Koester for several reasons. The change to advancement brings CSUN's terminology into line with those of the fund-raising/ external relations entities at the CSU Chancellor's Office and most other Cal State campuses.

In addition, the switch to advancement will help highlight the division's increased emphasis on improving fund raising, one of the president's major priorities for the coming years. "The emphasis in this division is now definitely in that direction," said Dick Tyler, CSUN's interim vice president of university advancement.

All of the existing departments within the newly named University Advancement Division will remain intact with their current names: Alumni Relations, Community Relations-Calendar, Development, Public Relations and the CSUN Foundation. The new division name will be phased into stationary, business cards and other existing materials over time.

Meanwhile, coinciding with the name change is the launch of a new University Advancement Division home page on the Internet and new web pages for each of the division's departments. The new division home page is located at www.csun.edu/~univrel/, and includes easy links to all of the departmental home pages within the division.

Following the recent redesign of the university's main home web page and related pages, the University Advancement Division undertook a major overhaul of its web presence in recent months, adopting a new and consistent division-wide graphic design for the pages and adding new information content online in many areas.

"We've been working extensively on all of our web pages with the goal of making them more user-friendly, helpful and attractive," Tyler said. The process was guided by a committee of University Advancement staff members led by Veronica Grant, Tyler's administrative assistant, and used the expertise of web design consultant Sunita Vira of Innovative Concepts. Other committee members included John Chandler, Trish Fair, Janet Sennewald, Diana Sistos and Shellie Smith.

For example in Public Relations, www.csun.edu/~pubrels/, new content includes the first use of streaming video of campus-related activities, a gallery of campus event photography, individual pages on campus highlights, service to the community and prominent alumni, and links to campus statistics, bios of top administrators and profiles of recent graduates.

The newly launched online Campus Calendar is also reachable through the Community Relations Department's new home page at www.csun.edu/~commrel/. University community members hosting events can submit them online for inclusion in the calendar, and others can check the calendar days or weeks ahead for upcoming events.



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