September 11, 2000 Vol. V, No. 2

CSUN President Jolene Koester and Univ. Corp. Executive Director Tom McCarron

CSUN Launches Nation's First Combo Krispy Kreme/Cyber Cafe

Addition to Renovated Matador Bookstore Expected to Increase Customer Traffic

Celebrating the start of the new school year, Cal State Northridge has opened the first combination Krispy Kreme Doughnuts/Cyber Café in the nation, giving students and university employees a chance to surf the Internet while they snack and sip.

The popular doughnut store opened on the first day of fall classes Aug. 28 in the university's Matador Bookstore along with a Cyber Café seating area. That area includes six Internet-connected Macintosh computers and a counter where customers can connect with their own notebook computers.

"The University Corporation is thrilled with our new Krispy Kreme Doughnuts," said Tom McCarron, executive director of the CSUN auxiliary organization that opened the store. "It's a wonderful addition to our bookstore and foodservice complex, and another enhancement to student life on campus."

"This would be the first time we have done anything like this Cyber Cafe," said Vic Turner, executive vice president of Great Circle Family Foods, the Southern California franchisee of Krispy Kreme Doughnuts, Inc. "The CSUN Krispy Kreme also is the largest and most complete store in a university setting."

The CSUN store's complete menu of 15 different types of Krispy Kreme doughnuts will be supplied fresh throughout the day from Krispy Kreme's nearby retail store in Van Nuys. The CSUN location also will serve Krispy Kreme coffee, lattes, cappuccinos and collectible merchandise, along with Alta Dena milk products.

Paula Gonzalez, a senior journalism student, said the new Krispy Kreme on campus will fit into students' hectic lives. "As long as Krispy Kreme sells cold milk, coffee or orange juice, I'm sure many students like me, who don't have much money or time, will be happy eating a doughnut on the way to class," Gonzalez said.

The CSUN Krispy Kreme also may become a model for future efforts to expand the popular doughnut chain's presence in universities around the country. A film crew working for the company shot footage of the new CSUN store for use in a future marketing package aimed at promoting university locations. Even Krispy Kreme Doughnuts Chairman/CEO Scott Livengood stopped by to tour the new location prior to its opening.

"The CSUN location is unique. It has features no one else has right now," said Turner, the Great Circle Family Foods executive. In addition to the Cyber Café feature, the CSUN Krispy Kreme is the only one located in a university bookstore (other campus locations tend to be in food court areas), and the only one with an outside walk-up window, Turner said.

Because of its university setting, the CSUN Krispy Kreme is operating different hours from the chain's seven Southern California retail outlets. CSUN's location, meant to serve the university community, is open from 7 a.m. to 7:30 p.m. Monday to Thursday, and from 7 a.m. to 5 p.m. on Fridays.

Pricing for the Krispy Kreme doughnuts at CSUN is 75 cents for glazed and 80 cents for assorted varieties. CSUN's full Krispy Kreme doughnuts assortment includes such doughnut treats as chocolate iced custard filled, cinnamon apple filled, glazed sour cream and powdered blueberry filled.

The Krispy Kreme opening at CSUN coincides with an extensive renovation of the university's Matador Bookstore complex. "The bookstore is already a hub of campus activity, and we fully expect the new Krispy Kreme Doughnuts and Cyber Café to further energize the atmosphere here," McCarron said.

The CSUN location is the third Krispy Kreme outlet in the San Fernando Valley, along with the Van Nuys retail store, the chain's second Southern California site opened less than a year ago in September 1999, and a smaller location in the Pacific Theatres' Winnetka All Stadium 20 in Chatsworth.

The seven Krispy Kreme retail stores operated directly by Great Circle Family Foods (GCFF) in Southern California have sold more than 25 million doughnuts since January 1999. The CSUN location is different in that it will be run by the university, but receive its Krispy Kreme doughnuts from GCFF.

The Krispy Kreme Doughnuts company, founded in 1937 in North Carolina, has 154 stores in 27 states. The company sells an estimated 3.5 million Krispy Kreme doughnuts daily and more than 1.3 billion a year.

September 11, 2000

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