The Planning Function

Two Types of Planning

Strategic Planning

Tactical Planning 

Degrees of Diversification and Planning

Strategic Questions

Types of Business Firms

Strategic Levels and Planning

Corporate-Level Strategy

Business-Level Strategy

Functional-Level Strategy

Phases of Planning

Phase 1 : Develop Vision, Mission and Goals

Phase 2 : Diagnose Opportunities and Threats

Phase 3 : Diagnose Strengths and Weaknesses

Phase 4 : Develop Strategies

Phase 5 : Prepare Strategic Plan

Phase 6 : Prepare Tactical Plans

Phase 7 : Control and Diagnose Results 

Phase 8 : Continue Planning 

Generic Competitive Strategies Model

Differentation Strategy

Focused Differentiation Strategy

Cost Leadership Strategy

Focused Cost Leadership Strategy