HSCI 537                                                                                    Dr. Robert Huff

GROUP PRJECT

A.          Media Production:

Working in groups, class participants will select a health issue, target group, and media approach (i.e., video production or webpage) and develop a health education project using the media approach they have selected.

The specifics of this assignment will be discussed in the first few class sessions. Near the end of the semester, groups will present their productions to the class. During this presentation, the group will discuss their production work including their target group, health education objectives for the production, how it will be implemented, and their strategies for evaluating the effectiveness of their production in meeting stated measurable objectives. The class and the course instructor will evaluate the Group presentation. The entire group shall share the Mean score of points accumulated in this evaluation.   

                                                                           OR

Working in groups, class participants will select a health issue and target group and develop a public communication campaign applying the principles and practices of campaign design and implementation as discussed in class sessions and readings. The campaign plan with all supporting materials will be presented in class and evaluated as described previously. Groups choosing this project may wish to use the class as a "focus group" for trying out their messages and campaign ideas.   

B.           Group Project Written Report

Based on the group project discussed above, student groups will write a final project report detailing their activities in carrying out the group project assignment. This report will be due in the last class session (100 points).

The final project report will include the following elements:

1. Introduction and statement of the problem being addressed by the group project using at least five current references to support the problem statement.      (5 points)
   
   
2. Clearly defined target group including target group characteristics.     (5 points)
   
   
3. Clear and measurable health education objectives for the project.     (10 points)
   
   
   
   
4. Description of the group’s media choice for the project including the rationale for selecting this media approach.     (10 points)
   
   
5. Description of pre-production, production, and post-production activities in detail.    
   (30 points)
   
   
6. Clearly detailed implementation plan for the project post-production.     (10 points)
   
   
7. Detailed evaluation plan for the project (formative, process and summative evaluation activities).     (10 points)
   
   
8. Well defined project budget summary using the forms provided in class.     (10 points)
   
   
9. Project summary and discussion including what, if anything, the group would do differently if they were to do a similar project in the future.     (10 points)