COACHING FOR CLINICIANS:

HOW THERAPISTS CAN USE COACHING TO EXPAND THEIR SERVICES

Saturday, April 19      

1:00 p.m. – 5:00 p.m.                      

Room#  Educ. 1214    

BBS Approved \  4 CEHs

[XEDU 955  -  CLASS # 2083 - 18676, Section 01]    http://tsengcollege.csun.edu/

Are you looking to expand the services you offer clients?  Coaching, which is increasingly popular in our culture, is a good fit for those therapists looking for an alternative to the medical model of treatment and who prefer to utilize and focus on client insights, strengths, desires, and resources. 

If you are a clinician who is solution-focused and likes using checklists, exercises, and self-assessment tools to help clients set goals, identify and overcome obstacles, do more, focus better, and produce results fast, adding coaching to the menu of services you provide in your practice may be the next step for you.

Because coaching doesn’t have the same stigma as therapy and focuses on improving a client’s performance of specific tasks or enhancing the quality of clients’ lives, today people are increasingly turning to coaching as an alternative to therapy.  Coaching attracts people, especially men, who otherwise would not seek out a therapist’s services.  This is good news for those clinicians who are interested in expanding their practice and client services.  Why?  It increases the number of potential clients available to you and adds another income stream to your practice.

This four hour workshop will help clinicians become familiar with how they can add coaching services to their practice of therapy.  It will cover: developing a coaching mindset; how to tell the difference between coaching, therapy and consulting; defining a coaching specialty and niche that plays to your existing  strengths; how to strategically approach the business and practice of coaching; attracting coaching clients; putting together your coaching agreements; setting and collecting your coaching fees; and legal and ethical issues.  Find out how you can leverage the skills you already possess to coach clients effectively and increase your income and visibility.

PRESENTER: LYNNE AZPEITIA, M.A., MFT, AAMFT APPROVED SUPERVISOR

                             Lynne Azpeitia, Licensed Marriage & Family Therapist, AAMFT Approved Supervisor is a successful therapist and a business, creative and personal coach who’s trained coaches, consultants and therapists.  A popular speaker and workshop leader, Lynne is known for her practical, useful advice and her innovative coaching; consulting and therapy work with Gifted, Talented and Creative Adults and people in the Entertainment industry.  For more than 15 years Lynne has been doing clinical coaching with therapists helping them develop their careers and practices.   A Professor Emeritus of Phillips Graduate Institute, Lynne has worked as Adjunct Faculty at Pepperdine University, National University and is Co-Chair of AAMFT-CA’s new Santa Monica-West LA Networking District.  Her career includes extensive training with most of the major figures in the family therapy field including mentoring and coaching training with Virginia Satir. Lynne sees individuals, couples and families at her Santa Monica office. Her website is www.gifted-adults.com

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