Deone Zell, Ph.D.

Interim Director of Academic Technology
Professor of Management

818-677-5198
FAX 818-677-5056
Oviatt Library Rm 34
deone.zell@csun.edu

As interim Director of Academic Technology, I lead initiatives that improve teaching and learning through technology and serve as the primary liaison between Information Technology and Academic Affairs. Every year there is new technology that is normalized from the point of view of the students, who were born digital. It is incumbent on the University to at least consider how these technologies can improve learning. My role is to ease the faculty into a perpetually new age of teaching with computers, multimedia, networks, e-texts, and learner analytics.

Academic Interests

Diffusion of Innovations, Evolution of Technology, How Organizations Adapt, Social Networks.

Abilities

Online teaching and supplements to teaching

Lecture capture, video, audio

Voting and questionaires online

History

Before moving into Academic Technology, I taught for twelve years in the Department of Management, mainly classes on organizational behavior, change and innovation. Prior to my university appointment I worked as an industrial anthropologist on large-scale research projects inside Fortune 500 companies and public sector institutions including Hewlett-Packard, Douglas Aircraft, and New United Motors Manufacturing Incorporated to understand how techniques such as self-managing teams, lean manufacturing, and statistical process control can improve organizational effectiveness.

• Professor (and what comes before), Department of Management, 1999-present

• Director of Graduate Programs, College of Business & Economics, 2011

• Project Director, Vice Chancellor's Office, UCLA, 1996-1998

• Project Manager, Evaluation and Training Institute, Santa Monica, 1994-1996

• Research Associate, UCLA Extension, UCLA, 1988-1989

• Director, California School of Medical Sciences, Beverly Hills (now the California Healing Arts College), 1986-1988

• Ph.D., Higher Education (Social Research Methodology), Cognate in Business, University of California at Los Angeles (UCLA), 1994

• M.A., Higher Education, Work and Organizational Change, UCLA, 1990

• B.S., Kinesiology, cum laude; Cognate in Psychology, UCLA, 1986

Books

Glassman, A., Zell, D. & Duron, S. 2005. Thinking Strategically in Turbulent Times: An Inside View of Strategy Making. M.E. Sharpe

Wilms, W. & Zell, D. 2002. Awakening the Academy: A Time for New Leadership. Anker Publishing Company

Zell, D. 1997. Changing by Design: Organizational Innovation at Hewlett-Packard. Cornell University Press

Selected Articles

in revision. Zell, D. & Kurland, N. The Evolution of Sustainable Behaviors: A Multi-Level Selection Theory Perspective. Journal of Bioeconomics

2010: Zell, D. Contemplations on the Business of Government: A Conversation with Morley Winograd and Alan Glassman. Journal of Management Inquiry 19: 318-326

2010: Zell, D. & Kurland, N. B. Academy of Management Learning & Education. Book review of An Executive’s Primer on the Strategy of Social Networks 9(3): 552-568

2009: McGrath, C. and Zell, D. (2009). Profiles of Trust: Who to Turn To, and For What. MIT Sloan Management Review. 50(2):75-80

2009: Vance, C., Zell, D., & Groves, K. Considering Individual Linear/Nonlinear Thinking Style and Innovative Corporate Culture. International Journal of Organizational Analysis 16: 4

2008: Zell, D., Glassman, A. & Duron, S. Strategic Management in Turbulent Times. Organizational Dynamics 36(1): 93-104.

2007: Zell, D. Pressure for Relevancy at Top-Tier Business Schools. Journal of Management Inquiry 14(3): 271-275

2005: Zell, D., McGrath, C. and Moore, R. Optimizing Advice Networks for Individual and Organizational Success. International Human Resource Information Management Journal. May/June

2004: Zell, D. Organizational Change as a Process of Death, Dying and Rebirth. Journal of Applied Behavioral Science 39(1): 73-96

2004: Wilms, W. and Zell, D. Accelerating Change in the Academy: Balancing New Demands while Protecting Core Values. On the Horizon. Volume 11, No. 3 (November)

2003: Zell, D. The Market-Driven Business School: Has the Pendulum Swung Too Far? Journal of Management Inquiry 10(4): 324-338

2001: McGrath, C. and Zell, D. The Future of Innovation Diffusion Research and Its Implications for Management: A Conversation With Everett Rogers. Journal of Management Inquiry 10(4): 386-391

2001: Zell, D. Overcoming Barriers to Work Innovation: Lessons Learned at Hewlett-Packard. Organizational Dynamics 30(1): 77-86

2001: Wilms, W., Hardcastle, A. & Zell, D., Cultural Transformation at NUMMI. Sloan Management Review 36

Born Digital, my three experiments: