eBay Stores and Tips for Selling on eBay
eBay sellers must make full use of eBay Stores as a powerful sales tool. For just $ 15.95, you are entitled for a variety of advantages if you start using eBay Storefront. An eBay store is a complete e-commerce website, complete with an URL, sales tools like professional templates, reporting and tracking tools, etc.
Traffic from Search Engines
A cool feature of eBay stores is that your listings can appear on Froogle from Google and other search engines like Yahoo, MSN etc. eBay has high standing in search engines. You only have benefits to reap by booking a place at this online market place, where more than 10% of total global e-commerce transactions take place. When you drive traffic to your eBay Store from outside eBay – through search engines, your website, email newsletters, etc – eBay will also give you a 50% credit on your fees.
Features of eBay storefront
eBay storefront is your virtual online store, where you can sell all your products. You can cross-promote all your products. You can target advertising on eBay to your store. You can also cross-link to your eBay store from any of your product listings using a ‘visit by eBay store’ or ‘other products from the seller’ links.
You can list your products for longer periods. This saves you money and gives more visibility to your listings. You can also automate repetitive tasks like editing and listing. You also have access to Selling Manager or Selling Manager Pro. Your eBay business also gets more scalability through real time reporting and good account keeping.
Promoting through eBay blogs
Use eBay blogs to promote your eBay store. eBay blogs are a nice new addition, where you can create blogs with links pointing to your store or bulk listings (not to individual listing). When creating blogs, use the most specific keywords in the title and description. Also choose the keywords to describe your blog to tell your visitors what you sell and searchers find your blog quickly. Blogs are so simple to operate, yet a powerful marketing tool. You can create immediate rapport with your buyers through your eBay blog. The restriction on promoting individual listing is indeed a drawback. If there is sufficient pressure from sellers, eBay may change the policy on promoting individual listings – no such communications are there from eBay till now. Alternately you can actively seek feedback from customers in the form of comments. It is easy to get lost with tweaking CSS templates. Better option is to write quality content for your blog and give your readers something to read about the products you sell.
Improving sales through an eBay Store
One simple, but effective tip to ensure more sales through an eBay Store – use keywords. Use keywords that accurately describe your product. Instead of ‘cool great jewelry’, use ‘butterfly gold pendants’. The first example sounds great, but tells nothing. The second one accurately tells what the buyer can expect at your store.
You can use eBay Stores alongside your present e-commerce shop. You can customize your eBay Storefront and make its look and feel comparable to your website. Make navigation as uncluttered as possible for easy navigation. It can translate into better sales.