Awareness of Sales Tax Increase
1 = Yes
2 = No

Tax Increase affect Spend
1 = spend substantially more
2 = spend a little more
3 = no effect
4 = spend a little less
5 = spend substantially less

Affect My Spending
1 = Strongly agree
2 = Agree
3 = Neutral
4 = Disagree
5 = Strongly Disagree

College Fees Compare
1 = Significantly less
2 = Somewhat less
3 = Same
4 = Somewhat more
5 = Significantly more

How Often in Downtown
1 = Almost every day
2 = 1-3 Times a week
3 = 1-2 Times a month
4 = 6 Times a year or less

How Often Do You Have Alcohol
1 = Most of the time
2 = Some of the time
3 = Only now and then
4 = Hardly at all
5 = Never

How Safe I feel in Downtown
1 = I feel safe whenever I visit
2 = I feel safe during the daytime, but less safe at night
3 = I do not feel safe when visiting downtown
4 = No Opinion

How Satisfied with Downtown Improvements
1 = Highly Satisfied
2 = Somewhat Satisfied
3 = Not at all Satisfied
4 = No Opinion

Gender
1 = Male
2 = Female

Age
1 = Under 25
2 = 25 - 29 years
3 = 30 - 35 years
4 = 36 - 50 years
5 = 51- 65
6 = 66 or over

Family Status
1 = Married or partnered with children in the home
2 = Married or partnered, no children in the home
3 = Single with children in the home
4 = Single, no children in the home

Ethnicity
1 = White
2 = African American
3 = Latino
4 = Asian/Pacific Islander
5 = American Indian
6 = Other

Education
1 = High school
2 = Some college
3 = AA or certificate
4 = BA/BS
5 = Graduate degree

Household Income
1 = Under $30,000
2 = $30,001 - $45,000
3 = $45,001 - $60,000
4 = $60,001 - $75,000
5 = Over $75,000

1 = Ventura
2 = Oxnard
3 = Santa Paula/Fillmore
4 = Camarillo
5 = Thousand Oaks
6 = Santa Barbara
7 = LA
8 = Other