Making an accessible Web site is expensive.

Not necessarily--taking the time to think about whom the audience is and how broad it is at the design stage and doing some simple testing can save lots of money later when you have to go back and make fixes because you want to increase your audience, or comply with government accessibility regulations.

Accessible Web pages are dull and boring text-only pages.

You can design an accessible Web site that has all the glitz and glitter you want, you’ll just have to design it so people can use it the way they want. What’s more, Universal design strategies and accessibility techniques are not about creating flat, text-only Web pages. In fact, text only is not the best way to deliver accessible information.

Sponsored: University of Wisconsin