Broken Links: Regular review of site content for broken links is also suggested. Broken links detract from the user experience as well as negatively affect search engine rankings.
Orphaned Pages: Pages that are inadvertently not linked from any other pages and that (usually) contain outdated or expired content are called “orphaned.” These pages impede the ability of search engines to accurately return results for our site. As such, the immediate and ongoing identification and deletion of orphaned sites are critical for site clarity and document retrieval. This does not apply to orphan pages that are constructed as such for special purposes.
Outdated Content Regular review of site content for currency is essential to the quality of www.csun.edu. It is the responsibility of the named manager to ensure that content is updated on a scheduled basis.
Ownership: As stipulated in campus policy 500-15, pages “must clearly indicate the organization responsible for their content, and must contain the name and email address of the individual responsible for their maintenance, as well as the date the information was last updated.” When the Web Template System is used, a space is provided in each page footer for owner information and the date will automatically update when the file is saved.
Accessibility: Creating and maintaining accessible websites is an ongoing institutional responsibility. Web pages and materials must be in compliance with Section 508 of the Rehabilitation Act, §1194.22, in accordance with the Accessible Technology Initiative.
Web Site Architecture (Taxonomy): Web site administrators should work with the Web Communications Team to develop consistent information architecture based on the CSUN Web Site Architecture guidelines.
Link to information architecture guidelines: http://www.csun.edu/graphic-standards/web/architecture/
URL's: Web site administrators should work with the Web Communications Team to develop consistent information architecture based on the CSUN Web Site Architecture guidelines.
Link to URL Recommendations: http://www.csun.edu/graphic-standards/web/url
Graphic Standards Sites must adhere to published standards for institutional branding and graphics. The guidelines describe appropriate usage of the university wordmark and related logos and resources.
Link to the Web graphic standards guidelines: http://www.csun.edu/graphic-standards/web/url
Meta Descriptions and Title Tags Page titles and meta descriptions are used by Google Search. When returning search results the title of the page is listed first, followed by the text in the meta description tag in the page code. Content managers should look for and correct missing, duplicate, and short meta descriptions as well as missing, duplicate, or non-informative page titles.