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(NORTHRIDGE, Calif., June 4, 2007) — A team of Cal State Northridge marketing students have won national honors from the American Marketing Association (AMA) for developing an "outstanding" communications plan.
The AMA recognizes stellar work by student members through its annual Collegiate Awards Program. University and college campus chapters are asked to submit a chapter plan and annual report that demonstrate the students’ ability to plan and follow through on important team initiatives and to communicate effectively. Chapters are eligible to win awards for outstanding chapter planning, professional development, community service, fundraising, membership, communications and Web sites.
The CSUN AMA Chapter received an Outstanding Communications Award for its communications plan, which encompassed all of the AMA’s criteria, including acknowledging various target markets—from fellow students to members of the community—and implementing strategies to reach out to all of these groups and follow through with relevant programs and events.
"Our students worked hard on their plan this year, and this recognition is well deserved," said assistant professor of marketing Tina Kiesler, co-advisor to the CSUN AMA Chapter along with assistant professor of marketing Kristen Walker.
The winning students included Firas Abi-Rafeh, Myah Dockery, Juliana Galeno, Anum Murtaza, Dustin Rehmann, Geetee Rosen Tanuwijaya, Nora Said and Lance Yee.
Cal State Northridge’s College of Business and Economics is home to several nationally recognized programs where students gain valuable hands-on experience working alongside faculty members and business professionals in a variety of areas. Among its acclaimed programs is the Volunteer Income Tax Assistance (VITA) Program in which CSUN students provide free tax preparation assistance to low income families and individuals. The college is also home to the San Fernando Valley Economic Research Center, where students work with faculty in collecting assembling, analyzing, and disseminating economic, social and demographic data pertaining to the Valley.
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