A New Kind of Latin Alternative Music Is Breaking Down Old Barriers in L.A. and Beyond

In 2013, Josh Norek, who co-hosts The Latin Alternative out of Albany, New York, with journalist and author Ernesto Lechner, collaborated with Cal State Northridge's KCSN 88.5 to expand the hourlong show into the country's only 24-hour radio station exclusively dedicated to Latin alternative music. "One hour a week does not make a movement," KCSN program director Sky Daniels says. "We knew it needed to be a more full-service, 24/7 platform so it can build an audience that knows it's there."

http://www.laweekly.com/music/new-latin-alternative-music-brands-like-viva-presents-and-qvole-collective-are-breaking-down-old-barriers-8048334

LA Weekly