MUSIC INDUSTRY STUDIES - Media Links • Video
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Clip #1 - KTLA TV InterviewTranscriptReporter/KTLA 5: Meet the rising stars of ‘DownRising’: Matt Bieler/DownRising: Our sound is a combination of rock and hip-hop. People are kind of like thrown off at first. Normally by like the end of the set, like, they seem to be rockin’ with us, so as long as that keeps happening, I feel like we’re doing something right. Reporter/KTLA 5: This 7-member band from L.A. has found a unique way to break into the music scene. It currently has a deal with MIS Music Group, a record label run entirely by students at Cal State Northridge. Matt Akana/MIS Music Group: A lot of people are unaware of this program, so when you know, you can tell a starving artist: ‘Hey, you know we can get 40 college students to work for you for free. You get to keep all your masters, you get to keep all your publications, we just help you for a year then we go away.’ You know, who’s going to say ‘no’ to that? Joel Leach/Professor of Music, CSUN: The basis of the music industry… Reporter/KTLA 5: Professor Joel Leach created the Music Industry Studies program 12 years ago to teach students the ‘ins and outs’ of the industry. Joel Leach/Professor of Music, CSUN: You couldn’t do this on this level in Wisconsin or Nebraska or Mississippi; it’s indigenous to Los Angeles and Hollywood. Student/CSUN: I’ve got a question... Reporter/KTLA 5: Here’s how the class usually works: The Artist and Repertoire, or A&R team finds the talent. This year, DownRising was chosen out of 200 applicants from across the country. Matt Akana/MIS Music Group: The band themselves are incredibly diverse, they’re extremely hard workers. Andy Grammer/MIS Music Group: They rocked! Darrin Kohavi/MIS Music Group: Yeah, that sounded good… Reporter/KTLA 5: Next, the production team helps the band record a professional demo at an off-campus studio. Darrin Kohavi/MIS Music Group: The band’s very hard-hitting, so what we wanted to do was capture the MC’s vocals just raw. Untitled Song/DownRising: What makes the world turn? / I often wonder how it stands / Reporter/KTLA 5: Meanwhile, the Marketing team designs a press kit complete with bios, pictures, a CD and DVD. The Publicity team then works on getting the band into film and television. The student co-producers oversee it all with a budget of only $1500 dollars. Jeremy Kuhle/MIS Music Group: But that’s the whole point of this project, it’s for us to be creative; for us to be cutting edge. Andy Grammer/MIS Music Group: The things I’m learning in this class… record contracts; publishing; intellectual property; it all just helps you to be able to do it when you get out of here. Bryan Tilford/DownRising: As much as we’ve been through, it definitely, you know, seems like a light at the end of the tunnel. It just… it pushes us to keep going and to make good music. Newscaster #1: Isn’t that amazing? That’s great stuff! Newscaster #2: It is really great! Newscaster #1: Professor Leach says many students from this program go on to have successful careers in the music industry. In the meantime, DownRising is looking to sign with a big-time, professional record label. Newscaster #2: They’ve got futures; all of them; very cool. We’re going to take a short break. Be right back!
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Clip #2 - A Student's Perspective |
Clip #3 - MIS Program Recruitment |
Availlable through YouTube 
Available through YouTube