Mission Statement

rev 12/98; 1/03

Our mission is to blend education and research and thus distinguish ourselves in the community we serve as a unique resource to teach and advance the application of marketing knowledge, theory, and skills with which to facilitate linkages between organizations and customers. By effectively educating our diverse student population to high standards of performance, we prepare them to become productive leaders. Our faculty strives to extend the frontiers of knowledge in the marketing discipline by research and application of our research findings to the business community.

In recognition of its responsibility to support the BSBA program at the College of Business and Economics, the goal of marketing faculty is to measurably enhance students' skills and abilities in the area of:

• Problem solving and critical thinking
• Written and oral communication
• The application of information and research technology
• Long range strategic planning and implementation
• Tactical marketing expertise

Our mission is accomplished not only by teaching and research efforts, but also through faculty guidance and community involvement activities, including:

• The Wells Fargo Center for Small Business and Entrepreneurship, and other partnerships with the community
• Continuous encouragement and sponsorship of marketing internships for students
• Continuous involvement with the College of Business and Economics chapter of the American Marketing Association
• Continuous enhancement of the Marketing Technology Laboratory, which gives students and other constituents access to education and training in the use of cutting edge information research technology.