• violinist
  • student shooting a film
  • communication studies performance ensemble
  • tv monitors
  • art building
  • theatre production
  • VPAC stage

Tom White

Tom WhiteTom White, founder of 3DI2, is known for setting new standards for linking brand development to sales growth, and for introducing new products based upon the creation of an emotional identity. White began his career as the youngest marketing executive in the history of Lockheed-Martin, responsible for promotion of all Lockheed products and programs worldwide. After successfully positioning the company to win a $70-billion fighter jet program, White founded his firm in 1990. Working in the United States and Europe, White was immediately engaged by Fortune 500 leaders to oversee brand transformation programs for Motorola, Philips, Volvo and Iridium.  In all, White has worked with clients including Paccar’s DAF Trucks division, Clear Wireless, Shell, Microsoft, Agilent, GE Plastics, Ugo, Takeya and others. He graduated from Cal State Northridge in 1978 with a degree in Industrial Design and honors from the Industrial Design Society of America, and received an MBA from Pepperdine University in 1984.

View the lecture on YouTube