The marketing major gives students the opportunity to add value to their business education and gain the quantitative and qualitative skills used in many industries. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.
Summer Session Three starts Wednesday, July 9, 2014 and ends Tuesday, August 19, 2014. The following marketing courses will be offered during this time: Read more
Summer Session Two starts Tuesday, May 27, 2014 and ends Tuesday, July 8, 2014. The following marketing courses will be offered during this time: Read more