Last fall students in Dr. Walker's MKT 448 (Internet Marketing) worked on a client project with Fox Deportes and the UFC, leading to the development of a national campaign. Fox Deportes recently shot the commercial based on the winning student campaign and involved the students in the process. This was an excellent opportunity for our students to show their creativity and network with Fox executives. This fall Dr. Walker will be guiding the students in a similar project working with Fox Deportes and Golden Boy Boxing.
Pictures from fall 2012: