Marketing

Kristen Walker

Kristen Walker
Professor
Email:
Phone:
(818) 677-2040
Office location:
JH 4155

Biography

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Exploring the intersection of marketing, public policy, and technology, her research focuses on consumer protection and education. Her interests include interactive marketing, public policy, social media, digital activism, retail environments, music industry marketing, corporate responsibility, data-rich environments, and internet privacy. Recent work forthcoming in the Journal of Public Policy and Marketing examines online exchanges of information and challenges current notions of consumer privacy/protection held by government and marketers. As the co-principal investigator on a grant from the Digital Trust Foundation, she is currently focusing on vulnerabilities facing pre-teens with social media adoption/use and is working with her students to develop social marketing campaigns to help educate pre-teens and those that influence and enable their online behavior.

Dr. Walker designed the Interactive Marketing minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, its permanence and power in the marketplace. She regularly uses client projects in her courses and her classes have partnered with Fox Sports University creating national campaigns for Fox Deportes (UFC, Golden Boy Boxing, and UEFA Champions League) and consulted with Buzzine, a multi-platform content network that connects artists, audience and advertising. She has received several awards for cases co-authored with MBA and undergraduate students and was named the ‘faculty advisor of the year’ in 2015 in her role as advisor to the CSUN American Marketing Association chapter.