Marketing and Communications

  • Oviatt Library

About

CSUN Marketing and Communications has a full-service creative team to showcase what makes the university one of the academic leaders in the country. Whether it's groundbreaking research or student programs that help us graduate more than 10,000 students every year, we're here to help you tell your story, showcasing relevance and impact.

 

Our team includes seasoned professionals who are your experts with CSUN's identity platforms, with many calling the university their alma mater. We combine our award-winning marketing communications professionals with a robust student team to deliver winning results.

Communication Consultation



Marketing and Communications staff provides support on campus issues that require strategic communication and crisis communication. We also provide informal media training for campus entities and assist in communication management.

Emergency Communications



In the event of an emergency, Marketing and Communications assists CSUN in providing crucial information quickly, efficiently and accurately. Information will be distributed through a variety of sources including: Blackboard Connect, university email, the CSUN home page, social media (Facebook, Twitter and Instagram) and other methods as necessary.

Media Relations



On behalf of the University, the Marketing and Communications team handles all media relation activity. Learn more

Integrated marketing and communication campaigns



In addition to the CSUN reputation and visibility campaign that can be seen in newspapers, magazines, outdoor billboards and in local malls, Marketing and Communications can provide creative marketing collateral for the university’s colleges, departments and programs that integrates with CSUN’s overall marketing strategy. Learn more

Social Media



Marketing and Communications manages the central Facebook, Twitter Instagram and Snapchat channels for the university. Although Facebook is used primarily to engage in dialogue with students, alumni and friends, when appropriate we also use it to post events.

Multimedia Resources



Marketing and Communications is responsible for the university homepage and is also responsible for web design guidelines. We partner with CSUN Information Technology to manage the university content on the Web-One content management system.

Photography



The photography unit in the office of Marketing and Communications covers unfolding campus news, staff/faculty stories of interest, significant campus-wide events and other image needs of the university as assigned by the editorial staff or the University Advancement division. For event coverage, please contact us at least two weeks or 10 working days before it happens.

Faculty and staff portraits, and university publication and media-related photos are performed free of charge.  For most marketing-related photography, our team provides these services at a rate of $60/hour. Learn more

 

Given the limited size of the staff, we are not able to cover all requests submitted. If we are unable to support your photography needs, we can provide a list of local freelance photographers who can assist you.

Videography



The Marketing and Communications multimedia team uses video to engage large audiences of internal and external stakeholders (the entire campus, the surrounding community and the world at large). We produce videos that contribute to raising the profile of CSUN and increasing engagement with our alumni, supporters and neighbors. We tell stories that show our faculty and students in action solving the problems and issues of our time. We create vibrant works of art that animate the core message that CSUN is a place for quality and innovation.

The videography team covers select campus news, staff/faculty stories of interest, significant campus-wide events, and other video needs of the university as assigned by the Marketing and Communications staff.

We also take on a variety of video projects for campus partners for a fee of $60 per hour. Learn more

If we are unable to take on your video project, we can direct you to other resources on campus and/or freelance videographers who can produce quality videos that comply with the university’s needs for accessibility and identity consistency.

We are not able to record lectures, seminars, conferences, departmental gatherings/events or instructional (“how to”) videos. We are also unable to convert media from one format to another or to duplicate CDs and DVDs. These requests should be referred to Information Technology.

Identity Platform Consultation and Approvals



Marketing thought leaders across campus meet quarterly to coordinate and continue to build consistency across all marketing platforms. Chaired by the Associate Vice President for Marketing and Communications (AVP M&C), the Campus Communicators Group (CCG) also serves an important advisory function for the university’s marketing communications. Collateral pieces that are often reviewed include brochures and signage, as well as email blasts to campus groups. We are available at any point during the project for consultation and ask for a final review for branding approval.  For more information, contact Jeff Noblitt at , or (818) 677-2720.

Electronic signboard



Marketing and Communications manages the large electronic marquee sign located on Zelzah Avenue on the east side of campus. The university's electronic marquee is used to communicate major university-related news and activities that occur on campus. Its use is available to university-recognized organizations and activities sponsored by departments. The marquee may also be used to publicize other events that pertain to the university’s function or operation. Marketing and Communications is responsible for the priority and content of messages to be posted and may to edit as needed. To request consideration for posting on the marquee, contact Emily Olson, Social Media Editor/Writer at emily.k.olson@csun.edu or (818) 677-4687.