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"While people often think of ideas as coming from a mysterious muse– a random shock of inspiration– it is possible to effectively come up with ideas on a more consistent basis by recreating the conditions in which the greatest ideas arise. This article explores five of the best brainstorming techniques that the top marketers, designers, and inventors use to come up with new ideas — techniques that can be easily and effectively adapted for classroom use. Remember: the purpose of brainstorming is to come up with as many ideas as possible. The more ideas that we come up with, the more choices that are available for when we are ready to build.
1. Post-It Throwdown
IDEO, an international design and consulting firm founded in Palo Alto, California, is known for their out-of-the-box ideas and imaginative approaches to questions. One of their brainstorming techniques, aptly named the Post-It Throwdown, involves post-it notes, permanent markers, and a white board. This technique, which is used widely among design schools and firms is demonstrated in the ABC special, The Deep Dive. .
As with all brainstorming techniques, the idea is to create an environment in which there is no judgment. This means that when there is a new idea presented, participants are not allowed to discredit or turn down the idea. Of course, building upon ideas is encouraged. With the Post-It Throwdown, the purpose is to create as many ideas as possible within a short amount of time. The crazier the idea, the better."
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