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Software and Hardware - The Next Innovation Wave Rises

September 22, 2014

A photo of different consumer products with the update notification.

Photo Courtesy of Bloomberg Businessweek

"For about 50 years, top minds have worked to advance the state of software. They built the Web, word processors and databases, and the operating systems that run our financial systems and communications networks. Only recently has software evolved to the point where the most sophisticated code can safely be injected into machines. Imagine trying to run a car on Windows 10 years ago the way Teslas and Google’s (GOOG) self-driving cars now cruise the freeways.

The rising quality of software has combined with the availability of cheap, powerful processors and sensors and more reliable electronics, to produce what Tony Fadell, the man credited with developing the iPod, calls a supercycle of innovation. This merger of hardware and software plays into America’s strengths, giving clever companies the chance to redefine all manner of consumer objects and industrial hardware in the same way Apple (AAPL) rethought the phone and Tesla the car."

Read more at Bloomberg Businessweek