Photo Courtesy of Entrepreneur
"Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure.
Here are three ways to optimize your online PR content for greater reach, readership and results:
1. Punch up press releases via social media.
A/B test your press release headlines on social networks to compare effectiveness using metrics like retweets, favorites, mentions and clicks. The metrics will tell you which is more effective, removing the guesswork and ensuring a more productive release."
Read more at Entrepreneur
