Mike Curb, Chairman of Curb Records, and a music industry icon, made a record $10 million gift to the university in 2006, half endowing the arts college, and the other half for CSUN’s planned Valley Performing Arts Center.The college was named Mike Curb College of Arts, Media and Communication in his honor.
The evening included a sunset reception followed by a formal dedication ceremony. Special performances were delivered by various student groups from the newly named Curb College. The college’s award-winning Jazz "A" Band performed a rousing medley of Curb songs. Music industry studies students also performed a tribute to Curb, adapting the lyrics of a song Curb penned at CSUN that helped launch his career: "You Meet the Nicest People on a Honda," which was used for a national advertising campaign.